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CITY OF MUSKEGON
DOWNTOWN DEVELOPMENT AUTHORITY
BROWNFIELD REDEVELOPMENT AUTHORITY
DATE OF MEETING: Tuesday, March 11, 2025
TIME OF MEETING: 10:30 A.M.
PLACE OF MEETING: City Hall Conference Room 204
933 Terrace, Muskegon, MI
____________________________________________________________________________
AGENDA
I. Roll Call
II. Approval of minutes of 2/11/25
III. Public comments on agenda items
IV. DDA agenda items- Contessa Alexander
a. Acceptance of Financial Report 2/28/25
b. Facade Grant Application- Community Foundation for Muskegon County
c. Western Market Chalet Training Request
V. Adjourn
CITY OF MUSKEGON
DOWNTOWN DEVELOPMENT AUTHORITY (DDA) /
BROWNFIELD REDEVELOPMENT AUTHORITY (BRA)
February 11, 2025
M. Bottomley called the meeting to order at 10:31 AM and roll was taken.
I. Roll Call
Present: K. Reid, M. Kleaveland, H. Sytsema, J. Wallace Jr, A. Boyd, M. Bottomley, B.
Hastings, S. Black, J. Moore, J. Seyferth
Absent: B. Tarrant, J. Dornbos, K. Thornton
II. Approval of minutes of 12/10/24– K. Reid motioned to approve the minutes of
December 10, 2024 and supported by J. Moore. All in favor
III. Approval of Meeting Dates for 2025 – M. Kleaveland made a motion to approve the
DDA/BRA 2025 meeting dates for 225. Supported by H. Sytsema. All in favor
IV. Public Comments – None
V. A. Brownfield Plan Amendment, 1700 Oak- Muskegon-Central Park, LLC (Krimson
Exploratory Fund, LLC) The Brownfield Plan Amendment will help facilitate the
redevelopment of the former Muskegon General Hospital site, located at 1700 Oak
Avenue. This amendment will enable the use of Tax Increment Financing (TIF) to
reimburse Muskegon-Central Park, LLC (Krimson Exploratory Fund, LLC) for eligible
environmental and site redevelopment activities, supporting the creation of new
affordable housing units. A motion to table until further education and questions were
answered. Supported by S. Black. J. Eckholm was able to answer group questions and
concerns. K. Reid retracted his motion and S. Black supported. M. Kleaveland made a
motion to approve the resolution for the Brownfield Plan Amendment located at 1700
Oak Ave and further request staff to set a public hearing before the Muskegon City
Commission to consider adoption of the plan. Supported by J. Moore.
Ayes K. Reid, M. Kleaveland, H. Sytsema, J. Wallace Jr, A. Boyd, M. Bottomley, B.
Hastings, S. Black, J. Moore, J. Seyferth
Nays: None
B. Parkland Properties of Michigan, LLC (Shaw Walker, LLC, Shaw Walker Opportunity
Zone Business 1, LLC, Shaw Walker Opportunity Zone Business 2, LLC, Shaw Walker
Opportunity Zone Business 3, LLC, and Shaw Walker Opportunity Zone Business 4, LLC)
Parkland Properties of Michigan, LLC has submitted a Transformational
Brownfield Plan for the Shaw Walker Mixed Use Redevelopment Project located at 965
W. Western Ave., 920 Washington Ave., 930 Washington Ave., and 1330 Division Ave. J.
Wallace made a motion to approve the resolution for the Transformational Brownfield
Plan Amendment for the Shaw Walker Mixed Use Redevelopment Project and further
request staff to set a public hearing before the Muskegon City Commission to consider
adoption of the plan. B. Hastings supported.
Ayes K. Reid, M. Kleaveland, H. Sytsema, J. Wallace Jr, A. Boyd, M. Bottomley, B.
Hastings, S. Black, J. Moore, J. Seyferth
Nays: None
C. Affordable Housing Agreement, Parkland Properties of Michigan, LLC-Jake Eckholm -
City Staff- Jake Eckholm, Parkland Properties of Michigan, LLC- Shaw Walker, LLC, Shaw
Walker Opportunity Zone Business 1, LLC, Shaw Walker Opportunity Zone Business 2,
LLC, Shaw Walker Opportunity Zone Business 3, LLC, and Shaw Walker Opportunity Zone
Business 4, LLC. An Affordable Housing Agreement has been submitted by city staff and
Parkland Properties of Michigan, LLC (developer) and the Brownfield Redevelopment
Authority (if approved) for the Shaw Walker Mixed Use Redevelopment Project. M.
Kleaveland made a motion to approve the Affordable Housing Agreement between the
City of Muskegon, Parkland Properties of Michigan, LLC and the Brownfield
Redevelopment Authority for the Shaw Walker Mixed-Use Redevelopment Project and
authorize the chair to sign. J. Moore supported.
Ayes K. Reid, M. Kleaveland, H. Sytsema, J. Wallace Jr, A. Boyd, M. Bottomley, B.
Hastings, S. Black, J. Moore, J. Seyferth
Nays: None
D. EGLE Brownfield Grant Workplan 2 Approval, Shaw Walker Mixed Use
Redevelopment Project-Barr Engineering Co - Barr Engineering Co. has submitted their EGLE
Brownfield Grant Work Plan 2 for the Shaw
Walker Mixed Use Project located at 920 and 930 Washington Ave., 965 W. Western
Ave. for the scope of services outlined in the proposal. M. Kleaveland made a motion to
approve the EGLE Brownfield Redevelopment Grant Work Plan 2 for the Shaw Walker
Mixed Use Redevelopment Project and authorize the city staff liaison to sign. Supported
by J. Wallace Jr.
Ayes K. Reid, M. Kleaveland, H. Sytsema, J. Wallace Jr, A. Boyd, M. Bottomley, B.
Hastings, S. Black, J. Moore, J. Seyferth
Nays: None
VI. A. Acceptance of Financial Report 12/31/24 – B. Hastings made a motion to accept
financial report for December 31, 2024. S. Black supported.
Ayes K. Reid, M. Kleaveland, H. Sytsema, J. Wallace Jr, A. Boyd, M. Bottomley, B.
Hastings, S. Black, J. Moore, J. Seyferth
Nays: None
B. Acceptance of Financial Report 1/31/25 – H. Sytsema made a motion to accept the
financial report for 1/31/25. J. Moore supported.
Ayes K. Reid, M. Kleaveland, H. Sytsema, J. Wallace Jr, A. Boyd, M. Bottomley, B.
Hastings, S. Black, J. Moore, J. Seyferth
Nays: None
VII. Adjournment 11:55
DDA Agenda Item IV.B
Muskegon Downtown Development Authority
Agenda Item IV.B. for 3-11-2025
Acceptance of Financial Report for February 28, 2025
Requesting party: City Staff
Outline of request: City staff are requesting the acceptance of your financial statement for
February 28, 2025.
Staff comments: There have been some changes since January’s report. Please see the
highlights below.
Revenue: $37,797.49
• $11,932.30 increase in event revenue
• $5,500 increase in event sponsorship
Expenses to Date:
• Salaries and Benefits: $15,543.83 increase since last month.
• Streetscape: No change here ($10,740)
• Landscaping: No change here ($15,445.41), the first payment of the year, $42,941.06, is
expected to be posted soon (we are in year three now in our contract).
• Snow Removal: $9,121.84 increase since last month. This accounts for services by DPW
and Summitt.
• Façade Grant Program: $15,000 (Puerto Vallarta Mexican Grill and Bar, LLC) increase
since last month.
• Downtown Park(s): No change ($5,000)
• Marketing: No change ($9,652.17).
• Office Space and Misc. Operating: Increase by $18.57
Staff Recommendations: Accept financial report for February 28, 2025.
Suggested motion: I move to accept the financial report for February 28, 2025.
DDA FINANCIAL FOR 02/28/2025
FY2024-25 BUDGET FY TOTALS
Revenues FY 2023-24 BUDGET FY2023-24 ACTUAL (updated) FEBRUARY 28, 2025
Tax Increment $ 481,207.00 $ 481,207.00 $ 504,000.00 $ -
Reimbursement - State $ - $ - $ - $ -
Event Revenue* $ - $ - $ - $ -
Trans From Lakeside Bid $ - $ - $ - $ 600.00
Interest Income $ 1,450.00 $ 1,867.28 $ 1,300.00 $ 555.19
Fundraising Revenue
BID Income (or $50,000 levy)** $ - $ 3,136.62 $ - $ -
Sponsorship $ - $ - $ - $ -
Former Mall Brownfield Income (GF) $ - $ - $ - $ -
Total $ 482,657.00 $ 486,210.90 $ 505,300.00 $ 1,155.19
Expenses FY 2022-23 FY2023-24 ACTUAL FY 2024-25 FY 2024-25
Business Dev. Manager Wages $ - $ 76,358.74 $ 62,044.12
Trans to GF - Marketing, Events, Overhead $ - $ -
FICA (7.65%) $ - $ 5,400.78 $ - $ 4,517.46
Workers Comp (2%) $ - $ 346.26 $ - $ 522.87
Insurance $ - $ 22,272.66 $ - $ 16,361.17
Residency Bonus (4%) $ - $ -
Life Insurance (0.24%) $ - $ 315.58 $ - $ 242.57
401(k) (6%) $ - $ 6,639.66 $ - $ 5,464.38
Total Salaries/Benefits $ 124,986.00 $ 111,333.68 $ 116,124.69 $ 89,152.57
Walkability Improvements $ - $ -
Streetscape/Wayfinding / Walkability $ 25,000.00 $ 20,075.00 $ 25,000.00 $ 10,740.00
Public Art (Downtown Initiative) $ - $ -
Landscaping $ 19,170.00 $ 27,290.82 $ 40,896.00 $ 15,445.41
Snow Removal $ 64,941.00 $ 51,396.75 $ 32,719.29 $ 31,234.17
Façade Program $ 67,339.00 $ 57,664.36 $ 154,394.96 $ 88,129.00
Downtown Park(s)**** $ 9,778.00 $ 839.48 $ 5,000.00 $ 5,000.00
Marketing/Promotions $ 12,000.00 $ 13,882.20 $ 14,000.00 $ 9,652.17
Blight $ 50,000.00
Office Space and Misc Operating $ 9,000.00 $ 434.80 $ 1,000.00 $ 571.00
Total Recurring Costs $ 207,228.00 $ 171,583.41 $ 323,010.25 $ 160,771.75
Chalet $ - $ - $ 2,400.00 $ -
Property Appraisal $ - $ - $ 5,000.00 $ -
Morris Street Lot $ - $ - $ -
Taste of Muskegon $ - $ -
Lakeshore Art Festival $ -
Projects and Events $ - $ - $ 7,400.00 $ -
County Debt Payments ($1M) $ - $ - $ -
Mercy Health Arena HVAC/Roof******* $ 130,000.00 $ 130,000.00 $ 130,000.00 $ -
Other Debt Payments (smartzone) $ - $ - $ -
Total Debt Payments $ 130,000.00 $ 130,000.00 $ 130,000.00 $ -
Total Expenses $ 462,214.00 $ 412,917.09 $ 576,534.94 $ 249,924.32
Net Rev/Expenses $ 20,443.00 $ 73,293.81 $ (71,234.94) $ (248,769.13)
Fund Balance at Beginning of Year $ 231,880.35 $ 305,174.16
Fund Balance at End of Year $ 305,174.16 $ 56,405.03
O:\Planning\COMMON\DDA - BRA\DDA-BRA 2025\031125 DDA-BRA\DDA\DDA February 2025 (1)
TOTAL FINANCIAL FOR 02/28/2025
FY TOTALS
Revenues FY 2023-24 BUDGET FY2023-24 ACTUAL FY2024-25 BUDGET FEBRUARY 28, 2025
Tax Increment $ 481,207.00 $ 481,207.00 $ 504,000.00 $ -
Reimbursement - State $ - $ - $ - $ -
Event Revenue* $ 94,000.00 $ 100,420.94 $ 200,000.00 $ 18,142.30
Trans From Capital Projects Fund $ - $ - $ - $ 600.00
Interest Income $ 1,450.00 $ 2,096.73 $ 1,300.00 $ 555.19
Fundraising Revenue** $ - $ - $ 15,000.00 $ -
BID Income (or $50,000 levy)** $ - $ 3,136.62 $ - $ -
Sponsorship $ 297,750.00 $ 316,389.25 $ 42,000.00 $ 18,500.00
Former Mall Brownfield Income (GF) $ - $ - $ - $ -
Total $ 874,407.00 $ 903,250.54 $ 762,300.00 $ 37,797.49
Expenses FY 2023-24 FY2023-24 ACTUAL FY 2024-25 FY 2024-25
Business Dev. Manager Wages $ - $ 76,358.74 $ - $ 62,044.12
Trans to GF - Marketing, Events, Overhead $ - $ - $ - $ -
FICA (7.65%) $ - $ 5,400.78 $ - $ 4,517.46
Workers Comp (2%) $ - $ 346.26 $ - $ 522.87
Insurance $ - $ 22,272.66 $ - $ 16,361.17
Residency Bonus (4%) $ - $ - $ - $ -
Life Insurance (0.24%) $ - $ 315.58 $ - $ 242.57
401(k) (6%) $ - $ 6,639.66 $ - $ 5,464.38
Total Salaries/Benefits $ 124,986.00 $ 111,333.68 $ 116,124.69 $ 89,152.57
BID Expenses $ - $ - $ - $ -
Streetscape/Wayfinding / Walkability $ 25,000.00 $ 20,075.00 $ 25,000.00 $ 10,740.00
Public Art (Downtown Initiative) $ - $ - $ - $ -
Landscaping $ 19,170.00 $ 103,363.82 $ 40,896.00 $ 15,445.41
Snow Removal $ 64,941.00 $ 77,358.60 $ 32,719.29 $ 31,234.17
Façade Program $ 67,339.00 $ 57,664.36 $ 154,394.96 $ 88,129.00
Downtown Park(s)**** $ 9,778.00 $ 839.48 $ 5,000.00 $ 5,000.00
Marketing/Promotions $ 12,000.00 $ 13,882.20 $ 14,000.00 $ 9,652.17
Blight $ - $ - $ 50,000.00 $ -
Office Space and Misc Operating $ 9,000.00 $ 434.80 $ 1,000.00 $ 571.00
Total Recurring Costs $ 207,228.00 $ 273,618.26 $ 323,010.25 $ 160,771.75
Chalet $ - $ - $ 2,400.00 $ -
Property Appraisal $ - $ - $ 5,000.00 $ -
Miscellaneous Events(Cookie Crawl, Letters to San $ 6,800.00 $ 6,398.18 $ 21,000.00 $ 17,846.74
Taste of Muskegon $ 214,700.00 $ 232,114.05 $ 90,000.00 $ 25,115.20
Lakeshore Art Festival $ 161,254.00 $ 99,349.94 $ 160,000.00 $ 18,302.18
Projects and Events $ 382,754.00 $ 337,862.17 $ 278,400.00 $ 61,264.12
County Debt Payments ($1M) $ - $ 3,136.62 $ - $ -
Mercy Health Arena HVAC/Roof******* $ 130,000.00 $ 130,000.00 $ 130,000.00 $ -
Farmers Market Transfer $ 95,000.00 $ 92,651.20 $ 30,000.00 $ 1,023.00
Total Debt Payments $ 225,000.00 $ 225,787.82 $ 160,000.00 $ 1,023.00
Total Expenses $ 939,968.00 $ 948,601.93 $ 877,534.94 $ 312,211.44
Net Rev/Expenses $ (65,561.00) $ (45,351.39) $ (115,234.94) $ (274,413.95)
Fund Balance at Beginning of Year $ 506,337.51 $ 460,986.12
Fund Balance at End of Year $ 460,986.12 $ 186,572.17
O:\Planning\COMMON\DDA - BRA\DDA-BRA 2025\031125 DDA-BRA\DDA\DDA February 2025 (1)
DDA Agenda Item IV.B
Muskegon Downtown Development Authority
Agenda Item IV.B. for 3-11-25
Facade Grant Application- Community Foundation for Muskegon County
Requesting party: Community Foundation for Muskegon County
Outline of request: Community for Muskegon County has submitted a facade grant application
in the amount of $25,000 for their project located at 427 W. Western Ave. Suite 200.
Background: The Community Foundation is renovating the second floor of the Hilt Building to
address structural needs. The project includes replacing the three-story window and atrium
glass feature and adding a deck that will extend over the atrium at the front of the building. The
estimated cost for the façade improvements is between $250,000 and $300,000, with the total
project cost projected at $1,400,000.
Demolition work began in December 2024, with exterior demolition scheduled for early March
2025. The interior renovations are expected to be completed by March 31, 2025, while the new
exterior is anticipated to be finished in late April or early May 2025.
Staff comments: The internal committee comprised of city staff and one DDA member, Brad
Hastings, has given the okay to send this along for a final approval from the board.
The application and pictures are attached for your review.
Staff Recommendations: Board decision.
Suggested motion: I move to approve the facade grant application from the Community
Foundation for Muskegon County in the amount of $25,000.
Putting quality on top
PROPOSAL SUBMITTED TO: PHONE / EMAIL DATE
Erhardt Construction 1/28/25
JOB NAME:
Hilt Building – Metal Roof
We hereby submit specifications and estimates for: Roofing
1. Install new 24-gauge standing seam roof system 16” seam spacing and 1.5” seam heights.
Trims and edge metals to the roof system included. Color to be selected by owner.
We Propose hereby the Base Bid to furnish material and labor- complete in accordance with above specification, for the sum of:
Six thousand six hundred dollars $ 6,600.00
Submitted By: James Chrysler Title: Project Manager
Prices and availability may be subject to change because prices from our suppliers are continuously changing. J. Stevens Construction is committed to supplying
our customers through these market changes. We will attempt to give our customers, as much advance notice as possible but this market is unpredictable and
changing on a daily basis. Thank you for your understanding. Above pricing valid for 30 days and is subject to adjustment based on changes in specifications or
material costs.
Putting quality on top
PROPOSAL SUBMITTED TO: PHONE / EMAIL DATE
Erhardt Construction 1/17/25
JOB NAME:
Hilt Building
We hereby submit specifications and estimates for: Roofing
1. Single Ply Roofing System – .090 EPDM Un-Reinforced Black Membrane.
2. Install a Fully Adhered System – Membrane Roof over construction to manufacturer’s
specifications.
3. Insulation – ¼” per foot tapered iso sloped to gutter mechanically fastened over construction.
4. Membrane System to include all flashing necessary to provide a watertight system.
5. Metal – Furnish and install 24 gage, standard colors, 2-piece gravel stops and
counterflashing. Includes gutters and downspouts.
6. Warranty – This price does NOT include a warranty. Add $1,200.00 to below base bid for a
20-year manufacturer’s full systems warranty.
7. Paver System – This price does NOT include a paver system. Add $12,500.00 to the below
base bid for an Archatrak porcelain paver system including stainless steel pedistals.
We Propose hereby the Base Bid to furnish material and labor- complete in accordance with above specification, for the sum of:
Eleven thousand five hundred dollars $ 11,500.00
Submitted By: James Chrysler Title: Project Manager
Prices and availability may be subject to change because prices from our suppliers are continuously changing. J. Stevens Construction is committed to supplying
our customers through these market changes. We will attempt to give our customers, as much advance notice as possible but this market is unpredictable and
changing on a daily basis. Thank you for your understanding. Above pricing valid for 30 days and is subject to adjustment based on changes in specifications or
material costs.
DDA Agenda Item IV.C
Muskegon Downtown Development Authority
Agenda Item IV.C for 3-11-25
Western Market Chalet Training Request
Requesting Party: City Staff, Economic Development
Outline of Request:
City staff is requesting approval of $5,000 to engage Leandra Nesbit of Stingray Advisory Group
LLC to provide business training for the Chalet vendors during the 2025 season.
Staff Comments:
The Economic Development Department has assumed responsibility for operating the Western
Market Chalets. As of February 27, 2025, we have received applications from eight returning
vendors and nine new vendors. The Market will continue to function as a business incubator
space, with new initiatives being implemented to support vendor success.
To enhance vendor success, staff plans to provide business development support through a
partnership with Northern Initiatives for a business skills assessment for each vendor.
Additionally, we propose engaging a consultant to facilitate three business workshops. After
interviewing two potential consultants, Henrietta Hadley of Infinite Solutions Consulting Group,
LLC, and Leandra Nesbit of Stingray Advisory Group LLC, staff evaluated both proposals.
Key Differences Between Consultant Proposals:
Leandra Nesbit (Stingray Advisory Group LLC)
• Experience: 30+ years, minority and women-owned business focus
• Training Approach: 3 in-person or virtual training sessions
• Additional Support: 1-on-1 technical assistance and future planning
• Evaluation Methods: Wrap-up meeting to discuss takeaways and next steps
• Resource Materials: Tailored training materials, guides, and templates
• Cost: $5,000 for the entire engagement
• Timeline: 6-month engagement aligned with Chalet lease term
• Engagement Method: Begins with a virtual kickoff meeting
Henrietta Hadley (Infinite Solutions Consulting Group, LLC)
• Experience: Emphasizes local expertise and individual coaching
• Training Approach: 4 scheduled workshops with specific dates
• Additional Support: Mystery shopper evaluations and mentoring
• Evaluation Methods: On-site evaluations of customer service and merchandising
• Resource Materials: Business & resource materials packet, business 101 checklist,
marketing guide
• Cost: Not specified in the proposal, but discussed at $5,000
• Timeline: Specific workshop dates from May to August 2025
• Engagement Method: Includes a Fab Lab tour and focuses on practical, immediate
outcomes
Staff Recommendation:
Both consultants presented strong proposals. However, based on overall experience, alignment
with the Chalet's goals, and the structured 6-month engagement that matches the Chalet lease
term, staff recommends selecting Leandra Nesbit of Stingray Advisory Group LLC.
Suggested Motion:
I move to approve the allocation of $5,000 to engage Leandra Nesbit of Stingray Advisory Group
LLC to provide business training and support for the Western Market Chalet vendors for the
2025 season.
Proposed
Business Planning & Development
Western Market Chalets
Muskegon Workshops 2025
Facilitator: Henrietta K. Hadley, President & CEO
Infinite Solutions Consulting Group, LLC
1887 Holton Road Suite 173
Muskegon, MI 49445
231-846-8792 Business/ 267-322-9835 Cell
infinitesolutionscc21@
Overview
The Business planning and development workshops will provide Chalet owners with
resources and techniques to build their business and increase visibility with customers.
The workshops will provide opportunities for business owners to discuss effective ways to
create structures and systems for strategic business development along with best practices
for success..
1
Goals
1. Discuss effective business management and store merchandising principles
2. Participate in business discussions and networking activities
3. Meet business mentors, entrepreneurs and community leaders
4. Create Marketing schedule with goals & timeline for business development
5. Introduce concepts with immediate results and problem solving techniques
Proposed workshop dates are listed below:
Tuesday, May 20 , 2025 4:30pm-6:30pm
Workshop Introductions & MCC Fab Lab Tour
Tuesday , June 10, 2025 (In -Person) Location TBD
Tuesday , July 22, 2025 (In - Person) Location TBD
Monday, August 11, 2025 (Virtual or In- Person) Location TBD
All Workshops are open to recording if requested by Chalet Owners
Individual Coaching Sessions:
Scheduled Mentoring & Coaching sessions with Chalet Business Owners by appointment
Chalet Customer Service Evaluation & Merchandising Assessments:
Provide on-site mystery shopper evaluation & assessment on customer service and store
merchandising techniques
2
Workshop Materials & Resources:
1. Workshop Business & Resource Materials Packet
2. Entrepreneurs Business 101 and Values Checklist
3. Business Marketing Planning Guide & SWOT Analysis Review
4. On Site Customer Service & Merchandising Evaluations
5. Individual Business Coaching & Mentoring Sessions
City of Muskegon
Chalet Support Project
Proposal
Stingray Advisory Group LLC will bring our expertise in
small business support and technical assistance to support
the entrepreneurs within the Chalets. We understand the
challenges early stage business owners faces when it
comes to launching and growing a sustainable, profitable
business. Our plan will support the City in addressing the
primary focus areas and needs of the Chalet vendors
through access to our team’s expertise, creation of tailored
training sessions and development of actionable resources
for ongoing support.
Our team has over 30 years of experience assisting small
business owners and local organizations launch, grow and
scale. We support our clients by crafting personalized
strategies with a focus on achieving their goals. Our mission
is to empower change-driven leaders with the essential
tools, resources and ongoing support they need for
intentional growth. As such, we serve as long-term partners
with our clients, offering ongoing and dedicated support.
We are a Certified Minority Business Enterprise (MBE),
Women Business Enterprise (WBE), Black-Owned Business
and Women-Owned Small Business (WOSB) and we are
proud to collaborate with our clients to help them
strengthen their business efforts and continue positively
impacting the people and communities they serve.
We are confident we can assist the City in achieving your
goals as it relates to providing technical assistance and
actionable training and support to Chalet vendors. Our
support will provide foundational information related to
essential business operations including proper financial
management, effective marketing strategies and actionable
strategic planning. By engaging with our team,
implementing the training and continued utilization of the
provided resources, vendors will be equipped with tools to
help them understand and leverage their numbers to their
advantage, find and engage with the right audience and
create actionable plans for growth. Our support will also
help vendors proactively plan to transition from the Chalets
to operating their own brick-and-mortar location.
We work collaboratively with our clients to ensure their
needs are met and they have the support and
accountability they need for success. Based on the needs
you've shared, we estimate a timeline of six months (in line
with the Chalet lease term) to complete this engagement.
We will begin with a virtual engagement kickoff meeting
with the City’s team overseeing the Chalets. From there, we
will gather any additional relevant information and vendor
intake details. Once we have this preliminary information,
we will create the tailored training materials and supporting
resources. Upon completion of the training sessions, we
will host a virtual wrap-up meeting with the team to discuss
takeaways and next steps.
After this portion of our engagement concludes, our team
will be available to assist with ongoing support for the
vendors, such as 1-on-1 technical assistance and
implementation support, as well as to support the City with
future planning and implementation, if desired.
We are confident that we can assist you with your currently
identified goals and as you move forward. We look forward
to discussing your needs further. Please respond to
Leandra Nisbet at leandra@stingrayadvisorygroup.com
with any questions and information regarding next steps.
We look forward to supporting the City and the Chalet
vendors!
Estimate
# EST-000087
PO Box 1063
Muskegon, Michigan 49443
Bill To
City of Muskegon Estimate Date : 02/13/25
933 Terrace Street
Muskegon, Michigan 49440 Expiry Date : 03/15/25
Item & Description Qty Rate Amount
Speaking Engagement/Training 1.00 5,000.00 5,000.00
Scope of services to be provided:
-Engagement kickoff meeting
-Organization of training workshops with content tailored to the needs of the
Chalet vendors
-Facilitation of three (3) in-person or virtual training sessions with the Chalet
vendors
-Q & A time within sessions to further support vendors
-Creation and provision of supporting resources per training session for
participants, such as guides, checklists or templates
-Engagement wrap-up meeting
Sub Total 5,000.00
Total $5,000.00
Notes
Estimate Prepared for Contessa Alexander
Downtown Development Authority
We look forward to working with you soon.
Terms & Conditions
Prices subject to change. Deposit amount will vary based upon type of service being contracted.
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