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downtown
nuskegon
“ROVEMENT pis rn
Downtown Muskegon Business Improvement District
Meeting Agenda
Jan. 23, 2018
380 Western Ave., Suite 202 Muskegon, MI at 4 PM
1) Call to Order
2) Consent Agenda
a) Approval of Agenda
b) Approval of Minutes from the meeting Nov. 28, 2017
c) Acceptance of financial statements as of Dec. 31, 2017
Public Comment (on an agenda item)
4) Unfinished Business
a) Review of snow removal services this winter
b) Update electrical issue for stages, DMDC parking lot
c) Solicitation of donations from district non-profits, churches and governments
New Business
a) Hackley Community Christmas Tree donation
b) Direction on 2018 landscaping and planter services
c) Events-marketing-promotion plan for 2018 (Megan Jones)
d) DMN-BID agreement for 2018-2020
8) Other Business
a) Downtown events update/First Fridays (Megan Jones)
b) Downtown initiatives: Living and DORA
c) Next meeting is Tuesday March 27, 2018 4 p.m. chamber training room, 380 W.
Western Ave. Suite 202, Muskegon, MI or at the call of the chair.
Adjournment
To: Business Improvement District Board \
From: Dave Alexander, DMN executive director A\\ ait 4
Re: Background on agenda items for 1-23-18 LA
\
Date: 1-19-18 Ny
| hope the BID board members are having a productive 2018. Downtown had an extraordinary year in
2017 and hopes of an even better year in 2018. Thanks for being a part of the transformation of
downtown Muskegon.
Here is background and my comments on the Jan. 23 agenda items:
Financial report: The report in your packet show activities on the city budget cycle beginning July 1,
2017. The BID has $46,900 going into 2018 with the next round of 2018 assessment funds coming in
March. The BID fund continues to be financially strong and spending is within BID budget.
Snow Removal Services: | have been pleased with Summit and Terrascape on parking lots and alleys and
the city DPW on sidewalks. | have provided you with both of those agreements if there is anything
needed to be discussed.
Condo Electrical Bill: On behalf of the downtown condo association who has been paying for electric
services for the two stages and the DMDC parking lots, Gary Post requested the BID pay the annual cost
of about $1,300. A motion at the November meeting died for lack of support. | put this back on the
agenda to provide an update.
Solicitations of Non-profits: | received the green light from the board to pursue this. | didn’t want to
make the solicitation until the new year. | will update you on my plans going forward.
Hackley Community Christmas Tree: For many years, the city DPW found a Community Christmas Tree
through donation. The live, cut tree was then placed in the park and decorated. The city and DMN have
explored a permanent tree structure that is portable and expandable. We attended a city called meeting
on Hackley Park improvements earlier this month. Anew community tree of 25-30 feet could cost from
$15,000 to $18,000 if purchased by the end of February. The Women’s Division of the Muskegon
Chamber is considering contributing substantially to the effort. | said | would ask the BID board to
participate BID streetscape funds. This is the same fund -- $13,000 annually in the BID budget — that you
approved a $5,000 expenditure for the Western Market pop up shop project last year. In the same spirit,
| would recommend you consider contributing up to $5,000 for the next two years out of the
streetscape line item for a total of up to $10,000. That would leave $8,000 for 2018, 2019 and $13,000
for 2020 in that BID line item. Please find a flier on the tree concept and a color photo of a similar one
from St. Joseph, MI in your packet.
2018 Landscaping/planters: | need your direction on landscaping and planter services for 2018. | never
saw downtown look so good as in 2017. | would recommend the same combination with city DPW and
Barry's Flowers providing the services. | have put the two 2017 contracts in your packet. We request
proposals/quotes in 2017. The city agreement was for $13,000 and last year we increased that amount
by $7,000 for a $20,000 total with the additional money coming from snow removal due to a light
winter. The BID board would like to expand landscaping services but with the $30,000 budget that
pretty much covers what we spent last year with the city and Barry’s.
Events-marketing-promotion plan: Megan will provide you with a 2018 marketing-events plan for your
$24,000 line item for marketing, promotion and events.
DMN-BID agreement: In your packet is an updated agreement with Downtown Muskegon Now for BID
administrative services for the next three years. The $25,000 annual fee is what DMN was paid in 2017
and is requesting for 2018, 2019 and 2020, That amount is what is in the BID budget for the next three
years.
First Fridays: Megan Jones will provide you an update.
Living and DORA: Dave Alexander will explain these two DMN downtown initiatives for 2018.
Downtown Muskegon Business Improvement District
Meeting Minutes
Nov. 28, 2017
380 Western Ave., Suite 202 Muskegon, MI at 4 PM
1) Call to Order: 4:01 PM
Attendance:
Doug Pollock (Chairman), Clyde Whitehouse, Mike Hennessy, Bob Tarrant, John
Riegler, Gary Post (Vice Chairman) and Bruce Lindstrom.
Excused Absent(s): Phyllis Watson-Laudermill and Frank Peterson.
Guests: Dave Alexander, Downtown Muskegon Now director, Cindy Larsen, chamber
president and Megan Jones, DMN marketing-events.
2) Consent Agenda
a) Approval of Agenda, minutes Sept. 26, 2017, and acceptance of the financial
statements as of Oct. 31, 2017,
Motion: Gary Post
Support: Bruce Lindstrom
Vote: All voted in favor
3) Public Comment (on an agenda item) — Only one from the public in attendance. Cindy
Larsen, president of the Muskegon Lakeshore Chamber of Commerce, praised the BID
board and BID staff for their work during 2017, especially the three-year renewal through
2020 and the upcoming seasonal promotion of Holidays in the City.
The board chose to leave the floor open for the whole meeting allowing attendees to
participate as they like.
4) Unfinished Business
a) The Muskegon City Commission approved the BID in September and October for
three years, an expanded district, an increase in assessments, a specific BID
assessment role, along with a BID budget and work plan. Dave Alexander reported
that less than a half dozen property owners representing about a dozen properties
have indicated they will appeal their three-year assessment through the Michigan Tax
Tribunal. Alexander will work with city staff and the city attorney to address the appeals
and will report back to the BID board.
b) Alexander shared with BID board contracts for parking lot and alley snow removal from
Summit Landscaping and Snowplowing and for the sidewalks the city of Muskegon
Department of Public Works.
c) Alexander shared with the BID board the contract with Christmas Creations by Bailey
for seasonal decorations paid for by the BID in the downtown.
d) Alexander brought a request to the BID board to spending $2,400 this winter season
on the plowing of the old Mattson Olds parking lot on Third Street in Midtown. The
Western Avenue private plowing contract came in about $5,000 a year less than last
winter. Alexander suggested this would be one way to expand BID services beyond
Western Avenue and remain within the BID budget. The motion would be to approve a
one year agreement with Terrascape Landscaping, which is a tenant of the former
Mattson building.
Motion: John Riegler
Support: Mike Hennessy
Vote: All voted in favor
e) DMN authorized without BID approval an extension of Christmas decorations down
Second Street between Western and Clay upon a request of a business due to the
construction in that area this holiday season. The board found extending in such a
way as setting bad precedent. The $600 not covered by the BID will be covered by
the business and DMN. The motion was to fund $300.
Motion: Gary Post
Support: Clyde Whitehouse
Vote: 5-1 to reject the motion. Gary Post voted yes and Mike Hennessy abstained.
f) Gary Post asked the BID board to pick up the cost of the electrical services of the two
Third Street stages (Olthoff and Alcoa) on the downtown condo property because they
are used by the public and not specifically for condo users. The annual cost is $1,361.
The 2017 budget discussion was to consider those costs in the $13,000 streetscape
budget.
Doug Pollock said the BID should not be taking over new expenses that have already
been in place. Post described a series of properties in the four blocks of Western
Avenue from Third Street east as being the condo association. John Riegler said that
he sees the logic but is concerned about the precedent it would create. Bruce
Lindstrom made a motion to pay the $1,361 electrical bill. Three calls for a second
ended with the motion dying for lack of support. Without consensus, the issue was left
on the table.
5) New Business
a) The BID board had a general discussion on the need to expand services beyond
West Western Avenue. Doug Pollock said the BID pays for services and upgrades
for all of downtown and investments eventually will help everyone in the district. But
the BID is not pay for service but an expenditure of resources where it has the
biggest benefit for the entire downtown. Other members discussed a slow and
gradual expansion of services, exploring the areas that need resources. This is an
2
area that the board needs to remain focused on for the next three years. One
suggestion was a part-pay for service in combination with BID funds. John Riegler
said the landscaping and seasonal decorations might be the best areas to expand.
It will bring good will and make all of downtown look better. Doug Pollock would like
the BID to explore owning rather than renting seasonal decorations, an option that
should be explored with the BID vendor.
The BID board directed Dave Alexander to pursue the city commission suggestion
that the BID solicit non-profit, church and government properties for a contribution to
the BID since those properties are not assessed but receive benefit.
c) The 2018 BID budget and work plan as outlined in the approval of the BID budget
was brought back to the board for discussion and approval. The anticipated
$172,636 in revenues would be spent $75,000 for snow removal, $30,000 for
landscaping, $24,000 for marketing-promotion-events, $13,000 for streetscapes,
$25,000 for administration and $5,636 in contingencies. Motion was to approve with
no discussion.
Motion: John Riegler
Support: Mike Hennessy
Vote: All voted in favor
qd) The board nominated the same BID board chairman (Doug Pollock) and vice
chairman Gary Post for 2018. Both accepted the nominations.
Motion: John Riegler
Support: Mike Hennessy
Vote: All voted in favor
e) The board set its meeting dates and times for 2018. The board will meet every other
month on the fourth Tuesday at 4 p.m. in the Muskegon Lakeshore Chamber of
Commerce Training Room, 380 W. Western, Suite 202. The dates would be Jan.
23, March 27, May 22, July 24, Sept. 25 and Nov. 27.
Motion: John Riegler
Support: Mike Hennessy
Vote: All voted in favor
6) Other Business
a) Megan Jones provided information on Holidays in the City and upcoming events. .
b) Next meeting of the BID is Tuesday Jan. 23, 2018 at 4 p.m. in the chamber training
room, 380 W. Western Ave., Suite 202, Muskegon, MI or at the call of the chair.
7) Adjournment
5:25 PM
No Obje ction
Minutes produced and submitted by Dave Alexander, executive director of Downtown
Muskegon Now.
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Letter of Understanding
City of Muskegon DPW and Muskegon downtown Business Improvement District
This is a Letter of Understanding between the Muskegon downtown Business Improvement District (BID)
and city of Muskegon Department of Public Works (city) concerning landscaping in downtown
Muskegon for the spring, summer and fall of 2017. City and BID officials will work together to provide
superior service for the best presentation of downtown possible.
The BID board voted on March 28, 2017 to accept the offer of the city of Muskegon to provide landscape
services this summer. That offer excludes preparation and maintenance of the flower planters throughout
the BID district. The planter work had a separate RFP and the BID board accepted the proposal from
Barry's Flower Shop of Muskegon for summer 2017.
The city will perform the work below on a time and material basis not to exceed $13,000.
Scope of Work
Lawn Fertilization/Weed Control
- 4 fertilization applications on medians and terraces between Third Street and Terrace Street
along Western Avenue
o Spring (completed by June 1)
o Early Summer (completed by July 30)
o Late Summer (completed by September 30)
o FallMWinterized (completed by Nov. 30)
- Atthe same time, apply liquid weed control to the service area including:
o Cracks
o Curb lines
o Landscaping beds
o Along buildings
o Parking lots behind Russell Block & the Hines Building (parking area entered from Morris
Avenue between Second and Third Streets).
© Alcoa Celebration Square rock beds at First Street and West Western Avenue
Spring Clean Up
- Removal of lawn and landscaping area debris
- Cutall ornamental grasses and annual plants to spring start height
- Remove all day Lilly dead loss and cleanout beds
- Removal all trash from landscaped beds, curbs, & open fields
- Haulall yard waste from site
- Clean-up of curb lines and dress property for appearance
- Clean-up landscaping rocks (moving back into islands) in the parking lots behind the Hines
Building & Russell Block
Hardwood Mulch Installation & Bed Prep
~ Pull weeds, and remove all debris from bark beds
- Install sod cut edge and prep all corners of landscaping beds
- Haul and spread shredded hardwood bark 2” deep in beds on Western Avenue between Terrace
and Third Streets, including around the Third/Western traffic circle.
Trimming and Pruning
- Trim & prune shrubs, bushes & trees to promote healthy growth and uniformity
- Remove and dispose of trimming debris
Fall cleanup
- Leaf removal from plantings between Terrace Street and Third Street along West Western
Avenue and in the Olthoff Stage area of Third Street between West Western and Clay avenues.
Special Instructions
Downtown Muskegon hosts several festivals thought out the summer, set up for these festivals begins on
the following dates and efforts should be made to ensure regular maintenance doesn't interfere with event
setup/activities. The city will turn off irrigation the day before the noted set-up start dates.
Event Set-up Starts Event times Breakdown
Parties in the Park Fridays 3-5PM Summer Fridays 5-9 pm Same night
Taste of Muskegon Thursday, June 15 | June 16&17 11am-9pm_| Sunday, June 18
Lakeshore Art Festival Thursday, July 6 July 7 & 8 10 am-6 pm Sunday, July 9
Muskegon Rebel Road | Wednesday, July 13 July 14, 15, 16 & 17 Monday, July 18
Dave Alexander, executive director of Downtown Muskegon Now, will be the city’s contact concerning
BID landscaping in downtown Muskegon. DPW Director Mohammed Al-Shatel, parks supervisor
Bernadette Young and/or their designee will be the contact person for the city.
On behalf of the city Department of Public Works:
mbLF
Frank Peterson, Muskegon city manager
On behalf of the downtown Muskegon Business Improvement District:
soe 12
Doug Pollock, BID board chairman
Dave Alexander
ce
From: dawn barry <barrysonline@yahoo.com>
Sent: Wednesday, March 22, 2017 10:35 AM
To: Dave Alexander
Subject: Proposal for planter prep. & mainenance Downtown Muskegon
Dear Dave/ Downtown Muskegon Now,
We grow the flowers, design, plant & maintain Hackley Park along with VNS Downtown,
The Hearthstone, & other businesses. We work closely with the Community Foundation
of Muskegon County on various projects including Hackley Park. We would love the
opportunity to enhance more of Downtown Muskegon. We looked at all of the planters
and are assuming they all have drainage? If not we can fix that, but there would be an
extra charge for which I did not include in the proposal at this point. We corrected
drainage & designed and planted the metal planters at Hank's Tavern on Henry
Street. We have checked the soil currently in the 61 planters and we would replace with
our premium planting mix ideal for these planters. We would also apply natural mulch
to all 61 planters to help hold moisture, reduce erosion, reduce weeds, and give a
"finished look". The design for all 61 of the planters include flowers that will bloom &
look full and beautiful until frost. From our experience with watering, we would be
checking on these planters daily. Our water for the planters would include the same
exceptional fertilizer we use in our watering system at Barry's. We would be prepared to
replant any flowers that do not look full and beautiful throughout the season. We
included the two separate quotes but both projects should be done by the same
company. Our design of flowers should be maintained a certain way. We would love to
work with you and discuss this project further so we could accomplish your
goals. Thank you for the opportunity to quote this project.
Quote for preparing all 61 planters and planting with flowers is $7854.00.
Quote for watering, fertilizing, and maintaining 61 planters is $2000.00.
Sincerely,
Dawn Barry
Barry's Flower Shop & Greenhouses
3000 Whitehall Rc. Muskegon, MI 49445
231-766-3031
fax: 231-766-3902
www.barrysgreenhouse.com
Dave Alexander
—s
From: dawn barry <barrysonline@yahoo.com>
Sent: Wednesday, March 29, 2017 10:43 AM
To: Dave Alexander
Subject: Downtown Muskegon Now Planters Contract
Dave Alexander/ Downtown Muskegon Now
Business Improvement District
380 W. Western Ave Suite 202
Muskegon, MI 49440
Please sign & date below as approval of our proposal including replacing soil, planting
flowers, mulching, watering & maintaining 61 planters in Downtown Muskegon as
described in bid. Payment of $7854.00 will be due June 1, 2017. Payment of watering
will be billed as $1000.00 due July 1, 2017 and $1000.00 due September 1,
2017. Thank you for this opportunity to add enhancements to Downtown
Muskegon. Please let us know if there are any questions or concerns.
Ny OOM =poeta
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Sincerely,
(ERRecht lag thre
Dawn Barry / cell: 231-206-7345
Barry's Flower Shop & Greenhouses oSeapeTMcoke"
Dovel
3000 Whitehall Ro. Muskegon, MI 49445 ~ Dope C+}
231-766-3031
fax: 231-766-3902 parc aS. &
www.barrysgreenhouse.com
Letter of Understanding between Downtown Muskegon Now and the
Muskegon Business Improvement District
© Downtown Muskegon Now (DMN) is a non-profit corporation focused on economic
development, marketing and events in downtown Muskegon, Mich.
e The Muskegon Business Improvement District (BID) was established by the city of Muskegon in
2015 as a self-assessment district providing services and improvements in the downtown area.
On Jan. 12, 2016, the Muskegon City Commission unanimously approved the final district
property assessments to launch the BID. The BID was renewed for three years at the end of
2017 by the commission.
e AtitsJan. 19, 2016 meeting, the BID Board of Directors selected DMN to provide staff services
to the district and renewed that arrangement in January 2017. For the past two years, DMN has
administer the operations of the BID and has been the liaison to the city of Muskegon and its
staff.
e With the three-year extension of the BID, DMN will received $25,000 annually for 2018, 2019
and 2020 from the BID for administrative services.
© The BID Board with the help of DMN staff established the 2018-2020 budgets as part of the BID
renewal process, which DMN will carry out on behalf of the BID Board. The BID board can
establish specific expenditures of BID funds through the annual budget process, with the DMN
board providing oversight of the BID’s marketing, events and promotions line items.
© DMN staff will expend the funds and report at least quarterly to the BID board on the work
completed. DMN will provide an annual report to the BID and downtown community each
January.
e Over the next three years, the BID Board in conjunction with DMN staff will work on expanding
the BID services beyond West Western Avenue.
© This letter of understanding is for the 2018-2020 BID as approved by the Muskegon City
Commission and may be terminated with 60 days’ notice from either party.
Approved by the Downtown Muskegon Now board Feb. 8, 2018
Signed:
Andy Maciejewski
DMN president
Approved by the Business Improvement District board Jan. 23, 2018
Signed:
Doug Pollock
BID chairman
Downtown Muskegon Now Overall Marketing Budget 2018
ago Budgeted n\
|Marketing 4
Cumulus - Geofencing S 2,100.00
Wowie - Website Hosting S 720.00 | $ 60.00
Wowie - Upkeep expenses 5 200.00|$ 178.00
Billboards S 5,000.00
Marketing totals: $ 8,020.00|$ 238.00
Promo Print/Online , ;
Dobb - DMN Trifold S 1,500.00
Revel - DMN Trifold Design S 1,500.00
CVB - Visit MKG publication S 2,650.00 | $ 2,650.00
WMTA - membership S 260.00
Mlive S 1,000.00
Promo Print totals: $ 6,910.00 | $ 2,650.00
Radio
Cumulus - Spots S 1,250.00
iHeart - Spots S 1,250.00
Radio totals: $ 2,500.00
Facebook/Instagram S 1,100.00
Social Media totals: S 1,100.00
First Fridays S 2,500.00
Holidays in the City S 2,500.00
Events totals: $ 5,000.00
OTA 0.00 $88.00
DOWNTOWN OUTDOOR REFRESHMENT
AREA IS OFFICIALLY HERE IN CANTON
Want to stroll around Downtown Canton with a drink in hand? Well now you can!
On June 3, the DORA (Downtown Outdoor Refreshment Area) went into effect in Canton with a kickoff celebration at Canton First Friday. Canton Mayor
and various city officials, partook in the first beverages that could be enjoyed outside in the city. Downtown Canton has now become the third city in the
state of Ohio that allows people to carry alcohol refreshments outdoors within a specific area. This new initiative will create new buzz and excitement and
Here is all you need to know about Canton’s open container
district:
Where are you allowed to carry your cups?
DORA spans 69 acres of downtown, mostly bounded by Sixth Street, McKinley Avenue, Fourth Street, and Walnut Avenue. Blue signs mark the
parameters where patrons can walk with their alcohol.
What are the rule
Ai... drinks taken to go must be in a designated plastic 16-ounce cup
-Carryout drinks will be sold from noon to midnight daily at participating businesses
-No drinks may be carried from one establishment selling alcohol into another
-Drinks must be purchased from participating business
-Drinking in vehicles is not allowed, unless the vehicle is parked
-Eyery business that does not sell alcohol, has the right to decide if they will allow patrons to bring in the DORA beverages
-To-go cups will have $1 charge attached to them, on top of the establishments drink price.
Participating businesses:
Amvets Post 535
The Auricle
Basil Asian Bistro
Benders Tavern
Buyzbin Art and Music Shop
Canton Brewing Company
Canton Palace TheatreCork & Canyas on Third
Cultured Coffee and Wattles
Fronimo’s Downtown
George’s Lounge
a
Grapes inGlass.
| Imperial Room
| Joseph Saxton Gallery of Photography
| Mangues
Napoli’s Italian Eatery
Piccrang's Martini Lounge
| Thatsa Wrapp
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