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BUSINESS isKegon
Downtown Muskegon Business Improvement District
Meeting Agenda
March 27, 2018
380 Western Ave., Suite 202 Muskegon, MI at 4 PM
1) Call to Order
2) Introduction of Elizabeth Tibbe
3) Consent Agenda
a) Approval of Agenda
b) Approval of Minutes from the meeting Jan. 23, 2017
c) Acceptance of financial statements as of Feb. 28, 2018
4) Public Comment (on an agenda item)
5) New Business
a) Landscaping agreement with Muskegon DPW for summer 2018
b) Planter services agreement for summer 2018
c) Live Downtown Muskegon initiative
d) Social (drinking) Districts in Michigan
6) Other Business
a) First Friday event hiatus
b) Next meeting is Tuesday May 22, 2018 4 p.m. chamber training room, 380 W.
Western Ave. Suite 202, Muskegon, MI or at the call of the chair.
7) Adjournment
To: BID board members
From: Dave Alexander, DMN executive director A) we
A
Date: 3-21-18 UY
Re: Background on agenda items for March 27 meeting L/ ;
Please contact myself or Chairman Doug Pollock if you are unable to attend the
March Business Improvement District Board meeting Tuesday March 27 at 4 p.m.
in the chamber training room, 380 W. Western Suite 202, Muskegon, MI 49440.
Here are my comments on the agenda items:
Elizabeth Tibbe: Megan Jones replacement — maybe Bob Tarrant can explain the
need — is expected to be at the meeting. | have put Elizabeth’s resume at the end
of the agenda packet. She will begin this Monday. Please welcome her on board.
Financial statement: The statement reflects a payment of $155,760 from winter
property taxes paid in February. Delinquent assessment payments will come from
the county through its delinquent tax bond by mid June. The 2018 initial
assessment payment gives the BID $174,634 in its account with the city of
Muskegon.
Landscaping agreement: As directed last meeting, | have met with city DPW staff
and we are presenting you a letter of understanding for landscaping services for
2018. The agreement is the same as 2017 in terms of scope of work. The cost of
$20,000 reflects the $13,000 in the last agreement and the additional $7,000 the
BID board put towards landscaping to better cover the city’s costs last summer.
The $20,000 is as budgeted for this year. | am very happy to have the city again
working on landscaping downtown, which never looked better than it did in 2017.
New city Community Services (DPW) Director Leighann Miksel will be at the
meeting to introduce herself to you and answer questions. This would be a great
time to discuss future landscaping needs downtown and strategies for expanding
the landscaping services into the Terrace Street and Clay Avenue areas as desired
by the board.
Planter services contract: Also on the agenda is the Barry’s Flower contract for
the 61 planters in the BID. Barry’s provided a great service in 2017 and as directed
| have an agreement with the local company for 2018. The cost as quoted by
Barry’s reflects a 5 percent increase to a total of $10,354 for 2018, including all
flowers and maintenance. The 2018 contract is within the 2018 landscaping
budget and is still lower than two of four bidders on the work in 2017.
Live Downtown: | will give you an update of the DMN initiative and walk you
through the various living options we now have downtown and those we expect
to see in the coming few years.
Social Districts: | will also give you an update on the effort for state enabling
legislation to “walk an open beer down Main Street” in Michigan.
First Fridays: With the loss of Megan Jones, it gave me pause to reconsider DMN’s
efforts on events. | have decided to put First Fridays on a hiatus for now but may
work with Elizabeth to start them up in the summer for street performers and
touch the truck. | will work with our partners at the chamber and the city to find
the best way forward. In the meantime, the $2,500 budgeted for First Fridays in
the BID marketing/events budget has been put on hold.
Downtown Muskegon Business Improvement District
Meeting Minutes
Jan. 23, 2018
380 Western Ave., Suite 202 Muskegon, MI at 4 PM
1) Call to Order: 4:02 PM
Attendance:
Doug Pollock (Chairman), Clyde Whitehouse, Bob Tarrant, Gary Post (Vice Chairman)
and Phyllis Watson-Laudermill.
Excused Absent(s): John Riegler, Mike Hennessy, Bruce Lindstrom and Frank Peterson.
Guests: Dave Alexander, Downtown Muskegon Now director, Carla Flanders, chamber
vice president, Megan Jones, DMN marketing-events and Dennis Lohman, Northwester
Industrial Sales.
2) Consent Agenda
a) Approval of Agenda, minutes Nov. 28, 2017, and acceptance of the financial
statements as of Oct. 31, 2017, :
Motion: Phyllis Watson-Laudermill
Support: Bob Tarrant
Vote: All voted in favor
3) Public Comment (on an agenda item) — The board chose to leave the floor open for the
whole meeting allowing attendees to participate as they like.
4) Unfinished Business
a) Dave Alexander gave an overview of the snow removal so far for this winter. BID is
contracting with city DPW for the sidewalks, Summit for the Western parking lots/alley
and Terrascape for Midtown. There have been no significant issues nor complaints.
b) Dave Alexander again brought the condo electric bill issue to the BID board, updating
them with the information that the stages electrical have been disconnected and DMN
will work with stage users to bring that power service back in the spring. Carla
Flanders of the Lakeshore Art Festival told the board the importance of the stage
electrical services and hopes some accommodation can be found. As for the parking
lots, Alexander will contact the city and then work with surrounding users to hopefully
cover the costs. The BID board again reiterated the position that picking up such
electrical costs would be a bad precedent. The BID was not established to pick up
such “old bills.” No board action taken.
1
c) Dave Alexander again clarified the board’s wish to seek voluntary contributions from
district properties that are non-profits, governments and churches. Dave will work on
the solicitation and the letter will be signed by him and Chairman Doug Pollock.
5) New Business
a) Dave Alexander and Megan Jones had been in discussions with the city of
Muskegon over needs in Hackley Park in the wake of the large crowd for the
Holidays in the City the past November. Many of the needs such as lighting, sound
and electrical improvements will be handled by city parks. However, the discussion
also included upgrading the community Christmas tree. The consensus was to go to
a permanent tree that is portable and expandable. Alexander suggested to the BID
board to take the $5,000 that was spent out of the BID’s streetscape budget in 2017
for Western Market and put it toward a community Christmas tree. He suggested a
$10,000 contribution, $5,000 from the 2018 and 2019 streetscape budgets. The
BID’s $10,000 would be combined with funds from the Women’s Division of the
Chamber of Commerce and the city to purchase tree for about $18,000. The annual
BID streetscape budget is $13,000 with the remainder going for downtown annual
Christmas decorations. General board discussion was positive in terms of an
investment in a community Christmas tree. A motion was made to support the two-
year expenditure in concept.
Motion: John Riegler
Support: Mike Hennessy
Vote: All voted in favor
b) Last year the BID board contracted with the city of Muskegon DPW to provide
downtown landscaping and with Barry's Flowers for planter services. Both were
selected after the BID requested proposals. Dave Alexander said he was very
pleased with the service of both in 2017, saying the downtown never looked so
good. BID board members agreed and asked for similar contracts from the DPW
and Barry’s for summer 2018 service.
Megan Jones provided the BID. board with a 2018 marketing and events plan for the
$24,000 budgeted for those purposes. The plan showed $8,020 for general
marketing, $6,910 for promotions in print and online, $2,500 for radio, $1,100 for
social media and $5,000 for events (First Fridays and Holidays in the City). The total
was $23,530 of the $24,000 in the budget. The board received an explanation of the
mobile “geofencing” marketing product from Cumulus radio in the budget for $2,100.
The plan was presented but no formal vote taken.
Dave Alexander presented a status quo agreement between the BID and Downtown
Muskegon Now for administrative services. The proposed 2018-2020 “letter of
understanding” is the same that the two agency's worked under in 2017. The new
agreement runs the length of the current extension of the BID through 2020. It has
the BID paying DMN $25,000 a year for administrative services. Either party may
terminate the agreement with 60-days notice. A motion to approve the letter of
understanding was made.
Motion: Bob Tarrant
Support: Phyllis Watson-Laudermill
Vote: All voted in favor
6) Other Business
a) Megan Jones provided information on First Fridays and other upcoming events.
b) Dave Alexander provided background information on DMN’s Live Downtown
Muskegon initiative and discussion on state enabling legislation for a “designated
outdoor beverage area” as has been established in Ohio.
c) Next meeting of the BID is Tuesday March 27, 2018 at 4 p.m. in the chamber
training room, 380 W. Western Ave., Suite 202, Muskegon, MI or at the call of the
chair. ‘
7) Adjournment
5:20 PM
No Objection
Minutes produced and submitted by Dave Alexander, executive director of Downtown
Muskegon Now.
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Letter of Understanding
City of Muskegon DPW and Muskegon Downtown Business Improvement District
This is a Letter of Understanding between the Muskegon downtown Business Improvement District (BID)
and city of Muskegon Department of Public Works (city) concerning landscaping in downtown
Muskegon for the spring, summer and fall of 2018. City and BID officials will work together to provide
superior service for the best presentation of downtown possible.
The BID board voted on March 27, 2018 to accept the offer of the city of Muskegon to provide landscape
services this summer. That offer excludes preparation and maintenance of the flower planters throughout
the BID district. The planter work will be done for the BID by Barry’s Flower Shop of Muskegon for
summer 2018.
The city will perform the work below on a time and material basis not to exceed $20,000.
Scope of Work
Lawn Fertilization\Weed Control
- 4 fertilization applications on medians and terraces between Third Street and Terrace Street
along Western Avenue
o Spring (completed by June 1)
o Early Summer (completed by July 30)
o Late Summer (completed by September 30)
o FallMWinterized (completed by Nov. 30)
- At the same time, apply liquid weed control to the service area including:
o Cracks
o Curb lines
o Landscaping beds
o Along buildings
o Parking lots behind Russell Block & the Hines Building (parking area entered from Morris
Avenue between Second and Third Streets).
o Alcoa Celebration Square rock beds at First Street and West Western Avenue
Spring Clean Up
- Removal of lawn and landscaping area debris
- Cut all ornamental grasses and annual plants to spring start height
- Remove all day Lilly dead loss and cleanout beds
- Removal all trash from landscaped beds, curbs, & open fields
- Haul all yard waste from site
- Clean-up of curb lines and dress property for appearance
- Clean-up landscaping rocks (moving back into islands) in the parking lots behind the Hines
Building & Russell Block
Hardwood Mulch Installation & Bed Prep
- Pull weeds, and remove all debris from bark beds
- _ Install sod cut edge and prep all corners of landscaping beds
- Haul and spread shredded hardwood bark 2” deep in beds on Western Avenue between Terrace
and Third Streets, including around the Third/Western traffic circle.
Trimming and Pruning
- Trim & prune shrubs, bushes & trees to promote healthy growth and uniformity
- Remove and dispose of trimming debris
Fall cleanup
- Leaf removal from plantings between Terrace Street and Third Street along West Western
Avenue and in the Olthoff Stage area of Third Street between West Western and Clay avenues.
Special Instructions
Downtown Muskegon hosts several festivals thought out the summer, set up for these festivals begins on
the following dates and efforts should be made to ensure regular maintenance doesn’t interfere with event
setup/activities. The city will turn off irrigation the day before the noted set-up start dates.
Event Set-up Starts Event times Breakdown
Parties in the Park Fridays 3-5 pm Summer Fridays 5-9 pm Same night
Taste of Muskegon Thursday, June 14 June 15-16 11am-9pm__| Sunday, June 17
Lakeshore Art Festival Thursday, July 5 July 6-7 10 am-6 pm Sunday, July 8
Muskegon Rebel Road | Wednesday, July 11 | July 12-15 10 am-11 pm | Monday, July 16
Dave Alexander, executive director of Downtown Muskegon Now, will be the city’s contact concerning
BID landscaping in downtown Muskegon. Community Services Director Leighann Miksel, parks
supervisor Bernadette Young and/or their designee will be the contact person for the city.
On behalf of the city Department of Public Works:
Date:
Frank Peterson, Muskegon city manager
On behalf of the downtown Muskegon Business Improvement District:
Date:
Doug Pollock, BID board chairman
Dave Alexander
From: dawn barry <barrysonline@yahoo.com>
Sent: Wednesday, March 22, 2017 10:35 AM
To: Dave Alexander
Subject: Proposal for planter prep. & mainenance Downtown Muskegon
Dear Dave/ Downtown Muskegon Now,
We grow the flowers, design, plant & maintain Hackley Park along with VNS Downtown,
The Hearthstone, & other businesses. We work closely with the Community Foundation
of Muskegon County on various projects including Hackley Park. We would love the
opportunity to enhance more of Downtown Muskegon. We looked at all of the planters
and are assuming they all have drainage? If not we can fix that, but there would be an
extra charge for which I did not include in the proposal at this point. We corrected
drainage & designed and planted the metal planters at Hank's Tavern on Henry
Street. We have checked the soil currently in the 61 planters and we would replace with
our premium planting mix ideal for these planters. We would also apply natural mulch
to all 61 planters to help hold moisture, reduce erosion, reduce weeds, and give a
“finished look". The design for all 61 of the planters include flowers that will bloom &
look full and beautiful until frost. From our experience with watering, we would be
checking on these planters daily. Our water for the planters would include the same
exceptional fertilizer we use in our watering system at Barry's. We would be prepared to
replant any flowers that do not look full and beautiful throughout the season. We
included the two separate quotes but both projects should be done by the same
company. Our design of flowers should be maintained a certain way. We would love to
work with you and discuss this project further so we could accomplish your
goals. Thank you for the opportunity to quote this project.
Quote for preparing all 61 planters and planting with flowers is $7854.00.
Quote for watering, fertilizing, and maintaining 61 planters is $2000.00.
Sincerely,
Dawn Barry
Barry's Flower Shop & Greenhouses
3000 Whitehall Rd. Muskegon, MI 49445
231-766-3031
fax: 231-766-3902
www. barrysgreenhouse.com
Dave Alexander
sae
From: dawn barry <barrysonline@yahoo.com>
Sent: Wednesday, March 29, 2017 10:43 AM
To: Dave Alexander
Subject: Downtown Muskegon Now Planters Contract
Dave Alexander/ Downtown Muskegon Now
Business Improvement District
380 W. Western Ave Suite 202
Muskegon, MI 49440
Please sign & date below as approval of our proposal including replacing soil, planting
flowers, mulching, watering & maintaining 61 planters in Downtown Muskegon as
described in bid. Payment of $7854.00 will be due June 1, 2017. Payment of watering
will be billed as $1000.00 due July 1, 2017 and $1000.00 due September 1,
2017. Thank you for this opportunity to add enhancements to Downtown
Muskegon. Please let us know if there are any questions or concerns.
Lares 3/4
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Sincerely, nt
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Dawn Barry / cell: 231-206-7345 OXS@
Barry's Flower Shop & Greenhouses << : Poo!
3000 Whitehall Rad. Muskegon, MI 49445 - D .
231-766-3031 vsrl 3%, ©! t
fax: 231-766-3902
www.barrysgreenhouse.com
Dave Alexander
From: dawn barry <barrysonline@yahoo.com>
Sent: Friday, March 9, 2018 10:10 AM
To: Dave Alexander
Subject: Re: Downtown planters for 2018
Hi Dave,
Sorry I've been swamped too! For this year, I would like to propose a total of
$10,354.00. to include the flowers, amending the soil, planting, maintenance and
watering all summer and fall. Let me know what you think.
thank you,
Dawn Barry
Barry's Flower Shop & Greenhouses
3000 Whitehall Rd. Muskegon, MI 49445
231-766-3031
fax: 231-766-3902
www.barrysgreenhouse.com
On Wednesday, February 28, 2018 04:13:11 PM EST, Dave Alexander <DAlexander@downtownmuskegon.org> wrote:
Dawn, good late winter to you:
The Downtown Business Improvement District Board was very pleased with your company’s downtown planter services
for 2017. We would like to contract with Barry's Flowers again for 2018. | have attached last year’s agreement and planter
map. There have been and will be a few more location changes but the overall number of planters should be the same.
Can we talk some time the week of March 12 to come to an agreement on 2018? | am very busy until then. | would like to
have a deal settled by the next BID board meeting March 27. If you have any questions or concerns prior to that please
call me or email me.
In advance, thanks for considering downtown again in 2018. Have a great evening.
2018 Downtown Planter Map
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Social Districts for Michigan
e Designated Outdoor Refreshment Areas are allowed in Ohio law and three
communities have implemented the ability to walk with an open container
of alcohol in designated areas. In Michigan we may call them Social
Districts.
¢ Ohio law gives local communities the option of adopting a local ordinance
for a DORA that can provide a district suited to each community's needs
and concerns. Canton, Ohio might be a good model.
e A Michigan law would need to be adopted to provide enabling legislation
for DORA-like districts in Michigan.
e There are some quiet movements and initial support around the state to
explore a DORA law for Michigan.
e Downtown Muskegon Now, the Muskegon Lakeshore Chamber of
Commerce and Muskegon downtown establishments — Unruly Brewing Co.,
Pigeon Hill Brewing Co. and the 18° Amendment Distillery — are all
supportive of exploring enabling legislation.
e Here are three helpful links:
http://codes.ohio.gov/orc/4301.82v1
http://cantonartsdistrict.com/designated-outdoor-refreshment-area-begins-this-friday/
https://localtvwjw.
files. wordpress.com/2016/04/dora-communication.pdf
For more information or to discuss the concept, contact:
Dave Alexander
Executive Director
Downtown Muskegon Now
231-215-8827
dalexander@downtownmuskegon.org
LIVE
DOWNTOWN MUSKEGON
An urban lakeshore lifestyle
Why Downtown Muskegon?
# Walk to restaurants, breweries and distilleries
¢ Join 10,000 of your friends at the Muskegon Farmers Market
¢ Celebrate motorcycles, Irish music, Hackley Park, arts and crafts, Christian music, Polish culture,
jazz music and more at annual festivals
¢ Cheer on the home teams Muskegon Lumberjacks, Muskegon Risers and West Michigan Ironmen
at the L.C Walker Arena
¢ Take in Muskegon Lake sunsets at Heritage Landing
¢ Continue your education at the Muskegon Community College Sturrus Center ,Baker College’s
Culinary Institute of Michigan and Hackley Library
¢ Experience art, history and culture at the Muskegon Museum of Art, Lakeshore Museum Center,
Muskegon Heritage Museum and the Hackley and Hume Homes
¢ Shop local with specialty retailers at the Century Club Center, Western Market, Cheese Lady, Front
Porch and Vintage Redefined
¢ Bike, run or walk on the Lakeshore Trail along Muskegon Lake
Learn more atdowntownmuskegon.org/live
Living Options
Berkshire Senior Housing Heritage Square Townhomes Lakeview Lofts
berkshiremuskegon.com heritagesquaremuskegon.com lakeviewloftsmkg.com
Watermark Lofts Terrace Flats Terrace Point Landing
watermarkcenter.com/ lofts hinmancompany.com/ portfolio/ terracepointlanding.com
terrace-flats
Midtown Square Highpoint Flats Amazon Apartments
allenedwin.com/ communities /all- highpointflats.com amazonapartments.com
communities/midtown-square/
Renaissance Place
Nelson Place Apartments Nelson Neighborhood
myrenaissanceplace.com
231-727-4077
0
CoRe
Realty Partners
Nims Neighborhood McLaughlin Neighborhood
ELIZABETH TIBBE
616.240.4558 / tibbephotography.com / tibbecreative@gmail.com
PROFILE — WORK EXPERIENCE =
Driven student on a gap year studying Project Manager
communications with coursework in The Pump House / September 2017 - current (part-time)
marketing, graphic design and photography.
e Assist in social media campaigns
Proven skills in social media management,
e Develop and promote catering programs
organization, and leadership with a
e Draw in business during off seasons
background in journalism and customer
* Daily customer service
service. Looking for an opportunity to develop
existing skills and learn new ones in a setting Marketing and Communications Intern
that allows interaction with the community. Muskegon Lakeshore Chamber of Commerce /
January 2017 - current (part-time)
AWARDS & e Weekly social media posting
ACTIVITES e Creating and editing Chamber publications
e Design graphic communications for multiple mediums
e Design, photo, and editorial awards from
« Regularly update Chamber website
Michigan Interscholastic Press Association
e Front desk duties such as answering phones and directing inquiries
» Best sports coverage from Associated Press
as an intern with 92.1 WGHN
Advertising Designer
e Grand Haven boys rugby coach and
GVSU Lanthorn / December 2016 - June 2017
manager
e Design online and print advertisements for clients
e Editor-in-Chief of high school newspaper as
e Design and produce special edition guides for campus such as
well as managing and section editor
housing guide, guide for going out, etc.
e Freelance, self-taught graphic designer
Event Photographer
SKILLS — Atavus Rugby and Football / contract work
« Social media marketing e Photograph USA rugby training camps in the mid-west
e Web content development e Work with U.S and international coaches during camp
e Wordpress experience e Deliver photos within time window around event
e Copywriting
e Project management Radio Intern
e Adobe creative cloud 92.1 WGHN / December 2015 - June 2016
e Journalism background e Write, record and edit original segments daily
e Photography e Produce commercials for clients
e Reliable and professional « Edit together pre-recorded segments on a deadline
e Organized
e Fast learner and self motivated Customer Service and Social Media Manager
e Self taught and curious Kilwins Grand Haven / May 2014 - December 2017
e Attention to detail
e Serve customers on a daily basis and manage store presentation
e WebLink system experience
e Manage employees and run the store in absence of owners
e Microsoft experience
e Runall social media accounts and plan promotions
e Form professional relationships with other local businesses and
REFERENCES available upon request! integrate business into the community
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