Downtown Business Improvement District Agenda 03-26-2019

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              +downtown
muskegon
BUSINESS IMPROVEMENT     DISTRICT




         Downtown Muskegon Business Improvement District

                                           Meeting Agenda


                                           March 26, 2019


                           380 Western Ave., Suite 202 Muskegon, MI at 4 PM

         Call to Order


         Consent Agenda
         a) Approval of Agenda
         b) Approval of Minutes from the meeting Nov. 27, 2018
         c) Acceptance of financial statements as of Feb. 28, 2019 and review financial position

         Public Comment (on an agenda item)

         New Business


         a)   DMN/DDA merger update/impact on the BID
         b)   Future of the BID beyond 2020
         c)   2019 landscaping LOU with the city
         d)   Expansion of planters in the BID
         e)   2019 planter agreement with Barry’s Flowers

         Other Business


         a)   Downtown project update
         b)   Next meeting is Tuesday May 28, 2019 4 p.m. chamber training room, 380 W.
              Western Ave. Suite 202, Muskegon, MI or at the call of the chair.


    6)   Adjournment
To: BID board members

From: Dave Alexander, DMN executive director

Re: Background and comment on March 26 agenda items

Date: March 20, 2019




The BID board will be having its first meeting of 2019 on Tuesday March 26, 2019 in the
chamber training room. So much has happened in downtown, nearly all for the good, since the
last time you meet in late November. Here are my comments on the agenda:

Financials: You have kept the budget status quo but that will have to be adjusted the second
half of the year as items will be removed due to the activities of the DDA. Also, anticipate as
DMN ends operations to get a rebate from your administrative fees from its remaining fund
balance of probably $5,000-$7,000.

In your packet you will see the BID account report through Feb. 28, 2019. The BID sits with cash
of $67,076 as of the end of last month. That accounting does not show any revenues from the
2019 winter tax collection as those funds will
                                             be deposited in the BIDaccount later in the
spring, anticipated at $161,647. The report also does not reflect $50,125 the BID owes city DPW
for sidewalk snow removal services this winter season. The remaining three financial sheets
shows what the city has paid for parking lot snow removal and the Livibility ad from the 2019
budget. The final sheet shows what the city owns DMN for insurance, marketing and events as
reimbursements.

Allin all, the BID account is healthy going into the DMN-DDA merger ... see the next item.

DMN-DDA: The merger of the two organizations into the newly reminted DDA continues with
an anticipated completion of July 1. | have provided you with a DMN letter to the DDA on issues
to consider, city staff reorganization to create an economic development team that is pretty
much in place, the mission statement of the DDA and a suggested budget for 2019-2020. The
DDA board, like DMN a year ago, went through a strategic planning process with Suzanne
Velarde. The issues identified and prioritized are very similar.

Going forward, one thought is to have the BID concentrate on the critical services of snow
removal and downtown landscaping. The DDA will add to those resources for areas outside of
the BID district, | would guess. That could leave the bid free of marketing-promotion-event
funds and DMN administrative fees — that’s $40.500. Remaining is the $13,000 streetscape
budget, which has a final $5,000 Christmas tree payment.. Many of the details are still taking
shape and until the DDA has an approved budget for 2019-2020 the BID will not have all of the
information it needs moving forward through the end of 2020. Frank Peterson, Doug Pollock
and John Riegler sit on both the BID and DDA so coordination should be pretty smooth with
their help.
Future of the BID: BID Chairman Doug Pollock has asked that this item be on the agenda for
March 26 to get the conversation going. Will the BID remain pretty much intact beyond 2020,
will it be reduced and concentrated in terms of geography/services or will it go away? | have
heard all three opinions over the course of the last year. What will the BID board
recommendation be to the city commission? The current BID assessments, budget and work
plan are in your packet. Also, remember that we lost several Michigan Tax Tribunal cases as it
related to the outer properties of the current BID district. A flurry of tax appeals with a new BID
after 2020 could jeopardize the BID’s viability.

Landscaping LOU: A copy of the proposed letter of understanding with the city for landscaping
services downtown for 2019 is in your packet. | am suggesting to you and the city DPW that the
price increase by 5 percent to not to exceed $21,000. The price has been at $20,000 for the
past three years.

Planter expansion: One way to get the expansion of landscaping in the BID beyond Western
Avenue ina cost effective way is to do it through the expansion of the planters. To that end, |
have a quote on planter costs in your packet. Also, each planter for flowers and maintenance
over the course of the season costs about $165. The BID budget has a healthy surplus and there
could be more resources put toward planters    as the DDAbegins its new budget year. Another
thought on expansion of services is with sidewalk snow removal to increase it to twice a day
when day-time snow storms warrant. Just a thought.

Planter agreement: The proposed cost of planter service from Barry’s Flowers this year is
$11,550, up from $10,354 from 2018. The increase is due to serving 70 planters vs. 61 last year.
We picked up five new planters in the Western Market area and four new ones in front of the
community foundation parking lot on the northside of West Western between Third and
Fourth. BID did not pay for the new planter boxes but | think should service them with all of the
others for consistent look and maintenance. The actual per planter cost this year vs. last has
gone from roughly $170 down to $165. | can’t say enough great things about Barry’s quality,
expertise and consistent service. | am proud they are making our downtown look so good in
working on behalf of the BID.

 Downtown update: | have provided you a copy of my report to DMN and the DDA on
 downtown projects as of earlier this month. As you can see, things are happening.
Downtown Muskegon Business Improvement District
                                                 Meeting Minutes

                                                   Nov. 27, 2018

                                   380 Western Ave., Suite 202 Muskegon, MI at 4 PM




1)   Call to Order: 4:01 PM
     Attendance: Clyde Whitehouse, Bob Tarrant, Gary Post (Vise Chairman), John Riegler,
     Bruce Lindstrom and Doug Pollock (Chairman)


        Excused Absent(s): Phyllis Watson-Laudermill,                   terson and Mike Hennessy.

        Guests: Dave Alexander, Downtown Muskegon Now dire or, aren Benson of GROW,
        Dennis Lohman.


2)   Consent Agenda


            a) Approval of Agenda, m
                 statements as of Aug. 31.
                 2018 meeting, approval oft

            Motion: John   Ri
        Support: Cly        White!
        Vote: All voted         in favo




       a)    Dave Alexan                      an update on the Downtown Muskegon Now and Downtown
             Development Au               y merger that was agreed to among the two boards. There was a
             general discussion and how the BID might fit into the new downtown management and
             policy-making arrangement. The increase in downtown resources through the DDA is
             a good issue to face. Alexander said it was anticipated that he would move his work
             from DMN to the DDA, remain in his current location and continue to provide staff
             services to the BID. Details will become clearer as DMN and the DDA move toward an
             anticipated July 1 merger.


            b)   Dave Alexander presented the 2019 BID budget. It is a status quo spending plan
                 from 2018. He suggested continuing as if the merger was not going to happen and

                                                         1
               then readjust if need be after July 1. The budget showed $161,647 in anticipated
               revenues down due to unfavorable Michigan Tax Tribunal decisions for the BID.
               The spending plan for was reduced to $161,647 with a $3,147 contingency. The
               major cut was done in the marketing, events and promotion line item reduced to
               $15,500. The estimated fund balance at the end of 2018 was approximately
               $50,000.

     Motion to approve the 2019 budget: Doug Pollock
     Support: Bob Tarrant
     Vote: All voted in favor



      c)   Dave Alexander gave an update on the new                      ity Christmas Tree for Hackley
           Park. The BID contributed $5,000 from its 20:                   scape fund and committed
           $5,000 from its 2019 streetscape fund.                                 for this season at the
           Nov. 24 community tree lighting eve                                       the City. raised the
           issue of planter locations for this sur                                    f the options for the
           61 planters, a consensus formed to m       a                                      stern Avenue
           and Third Street and place them along S« C                                        Clay and along
           Clay Avenue at Jefferso’                           :                          <
           adjustments to better spre        é       ) lands¢aping through the district. No formal
           action was taken. Alexand:                     i            yard the downtown decorations




                                                                  dates having the board meet every other
                                         day at 4    . in the Muskegon Lakeshore Chamber of
                                            380 W. Western Suite 202, Muskegon, MI 49440. Those
                                          sh 26;.May 28, July 23, Sept. 24 and Nov. 26.




                                    feport on Holidays in the City and the marketing efforts DMN is
           taking on behalf‘!     : BID to support downtown retailing this Christmas season.
           $2,500 of the mar!    ng, events and promotion budget cover those expenses. No
           action was taken.




6)   Adjournment
     4:59 PM
     No Objection

Minutes produced and submitted by Dave Alexander, executive director of Downtown
Muskegon Now.
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4:14 PM                                                      Downtown Muskegon Now

03/18/19                                                     Account QuickReport
Accrual Basis                                         October 23, 2018 through March 18, 2019


                       Type                   Date          Num            Name                 Memo                  Split         Amount

     3000 - Beginning Fund Balance
           Closing Entry                42/31/2018                                                                                      3,256.80

     Total 3000 - Beginning Fund Balance                                                                                                3,256.80

     7000 - BID Expenses
           7145 - BID - Insurance
           Bill                         02/01/2019                 West Bend Mutual |...   4 0f4 payments      2000 - Account...         313.35
           Total 7145 - BID - Insurance                                                                                                  313.35

           7200 - BID - Mkt/Adv & Development
                  7210 - BID - Events
           Bill                         01/01/2019      TY Po...   Rachel Dody             Street Perfor...    2000 - Account...             25.63
                  Total 7210 - BID - Events                                                                                                  25.63

                  7230 - BID - Marketing
           Bill                         01/01/2019      75295      Chamber                                     2000 - Account...         350.00
           Bill                         02/15/2019      75831      Chamber                                     2000 - Account...         237.50
           Bill                         02/25/2019      19MU...    Harbor House                                2000 « Account...         395.00
           Bill                         03/01/2019      19MV...    Harbor House                                2000 - Account...        1,525.00
                  Total 7230 - BID - Marketing                                                                                          2,507.50

                  7231 - BID - Holidays in The City
           Bill                         01/07/2019      1000       Santa Michael           _                  __2000 - Account...   00.00.
                  Total 7231 - BID - Holidays in The City                                                                                500.00

                  7240 - BID - Website
           Check                        01/20/2019      2603       Wowie                                       1041 - DMN C...               50.00
           Check                        02/20/2019      2604       Wowie                                       1041 - DMN C...               50.00

              Total 7240 - BID - Website                                                                                                 100.00

           Total 7200 - BID - Mkt/Adv & Development                                                                                     3,133.13

     Total 7000 - BID Expenses                                                                                                          3,446.48

  TOTAL                                                                                                                                 6,703.28




                                                                                                                                             Page 1
MON NOOSNSAIW NMOLNMOG




                                                                                           Dec. 14, 2018

Muskegon Mayor Steve Gawron
Muskegon City Manager Frank Peterson
Muskegon DDA Chairwoman Martha Bottomley




Steve, Frank and Martha:

The Downtown Muskegon Now Board of Directors officially endorses the vision
of consolidating downtown management and supports the specific direction of
consolidating through the city of Muskegon’s Downtown Development
Authority. The DMN board realizes that will mean its non-profit agency, which
helped fead downtown Muskegon’s transformation by representing all
downtown stakeholders since 2001, will cease operation sometime in 2019.

Now with a funded and re-energized DDA, the DMN board encourages a
consolidation for downtown management, economic development, promotion,
programing and events into this one entity.

With its endorsement and support of the DDA, the DMN board asks for
consideration of several items through the coming months of transition:

                         ¢   Carry on the Downtown Muskegon Now name, logo and downtown
                             brand as the working name for the Muskegon DDA.
                         ®   Work with DMN Executive Director Dave Alexander as the DMN board’s
                             representative
                                        and carry through with the proposed organizational model
                             that keeps Dave in his current location and doing much of his current
                             ‘work as a DDA/city employee.
                         *   Honor the history, legacy, and expertise of DMN by tapping its past and

                             current board members, their businesses or institutions for
                             representation on the DDA board or on any committees formed by the
                             DDA for specific tasks.
   ®   Takeover the Muskegon County lease and operations of the Downtown
       Muskegon PetSafe Bark Park to honor those who contributed to the first
       public dog park in Muskegon County.
   e   Assume the management of Downtown Muskegon Business
       improvement District now managed by DMN through 2020.
   e   Allow Dave to continue to offer staff services to the Downtown
       Muskegon Development Corp. board as he currently does as DMN
       executive director.
   *   Accept the management of ongoing DMN downtown promotion now
       being paid for by the BID including such items as the downtown website,
       Facebook accounts, annual tri-fold map, semi-annual promotional tear-
       off maps and ongoing marketing through billboards, print and radio
       advertising.
   e   Take charge of the annual Holiday in the Cities promotion and the annual
   ChrTree
        istLighting event-in
                         mas Hackley Park.
   e   Continue to further the DMN value of inclusion so that all of the
       Muskegon community is represented in the new emerging downtown.

Finally, DMN is thankful for the positive working relationship our board
members, staff and stakeholders have had with Muskegon City Hall over the past
twa decades, Those relationships have helped foster the progress being madein
downtown Muskegon. And without the city’s financial support, there would not
have been a DMN the past few years.

We look forward to working through our merger as 2019 progresses.




Sincerely,




Andy Maciejewski
Chairman of Downtown Muskegon Now
                                        Organizational Changes
                                               February 11, 2019




 Staff are recommending changes   to the city’s organization, specifically in the worklo
                                                                                         ad for the division
  heads and operations at the LC Walker Arena.




 With the need for increased emphasis
                                    on economic         development, Municipal Services will now include
 Planning, Economic Development and Commu
                                          nity and Neighborhood Services. All of the Public Works
 departments
          will be removed from this division. LeighAnn
                                                       Mikesell will oversee this division, and new
 positions for an Economic Development
                                       Director, aStrategic Initiatives Director
                                                                                 and a Business
 Development Manager will be added to the
                                               economic development team. All will report
                                                                                          to LeighAnn.

 The Economic Development Director develops and
                                                implements the City’s economic development
 program, maintains close relationships
                                        with federal, state, and local governments,
                                                                                    businesses, property
‘Owners, commercial real estate professionals,
                                               developers and othereconomic development agencies
sand partners
            in order to support existing business and promot
                                                             e investment and development within the
CityThe
     . Economic Development Director will manage public                                                        =
                                                        improvement projects related to economic
developmentand redevelopmen  withth
                               t e City, including public-private partnerships.

The Director of Strategic initiatives will develo
                                                  p, oversee and help implement programs and
                                                                                                projects
that support the Cityof Muskegon’s vision and short-
                                                          and long-term plans. The Director of Strategy and
 Business Initiatives will work directly with other CityDe
                                                           partments to deliver project management,
‘strategicplanning, and implementation support
                                               for key organizational initiatives.




The Public Works Division will include the Engine
                                                  ering Department, Water FiftrationPlant, Utility
Departmeand    nt Department of Public Works. Leo Evans
                                                           will oversee this division and continue to serve
‘as the City Engineer.
Organizational Changes
February 11, 2019




With Tim Taylor's resignation from the city, positions at the arena that had been filled by contract
through GoodTemps will become positions within city government. Added positions include an Arena
Maintenance Worker, an Arena Finance Manager, and an Arena Box Office Manager.


‘The Arena Maintenance Worker will report to the Convention Center Arena Manager and perform semi-
killed and skilled tasks to repair and maintain the arena
                                                        as well as set up and dismantle equipment
                                                                                               for
scheduled events. Under the supervision of the city’s Finance and Administrative Services Director, the
Arena Finance Manager will manage finance activities for the arena including general accounting,
budgets, accounts payable/receivable, contract compliance, reports/reconciliations, concessions, box
Office; tenants, ice rental, annex activities, and miscellaneous events hosted at the arena. The Arena
Box Office Manager will report
                           to the Arena Finance Manager and will direct and maintain a full-service
box office operation, supervise cashiers involved in ticket sales, coordinate the sale of tickets in
locations other than the arena, maintain accurate accounting records, complete final financial
settlements  with promoters and ticket outlets, and prepare related reports.
Muskegon Downtown Development Authority approved
mission statement February 2019:




“Our mission is to allocate our
resources in support of

development, promotions, and |
events toward creating a

thriving downtown and its
waterfront where all people can
live, work, play and stay.”
                                                     DDA BUDGET WORKSHEET FOR FY 2019-20



                                               FY 2018-19 | FY2018-19 ACTUAL     FY 2019-20           FY 2019-20
       Revenues                                                                  —_1,144, 263.88 “$_1,1  44,263.88|
       Tax Increment (5%+ annual)* _         $ 1116,355.00]$ —1,116,3   55.00|$
                                           LS 50,000.00                 -      $    51,25    0.00 $ _—_51,  250.00
       Reimbursement -State                                              vt  |   $d          =   [$            e
       Trans From General  Fund              oe          - |
        InterestIncome                     8,000.0 S$                 14.00] $                                   1,500.00|$ _—_1,500.00
       BID Income (or $50,000levy)**            Po         =f            [sé                                  160,000.00} $ __ 160,000.00|
        TIFA          re             ee ee eee _|4    i           —_           S                                        re
                      erld Income (GF)
               Mall Brownfie                     $         -                   $                                       -     $    7             -
        Form                                                                                                 —_1,357,013.88 | $   —_1,357,013.88
        Total                                    $ 4,167,355.00|§ 1,116,369.00|$
                                                     FY 2018-19 | FY2018-19 ACTUAL    FY 2019-20        FY 2019-20
        Expenses                                                                           62,500.00 ($62,500.00|
        Business Dev. Manager Wages So iia                               ew tteThe |S
        ‘Transto GF - Marketing, Events, Overhead  S     —                ;         $ _100,000.00| $ _100,000.00
        FICA (7.65%)               “or            S$            =f       En        \s       4,781.25|$ 4,781.25|
        WorkersComp@x)          SO                                                                 0                     eee
        Health Insurance ao         S     - |                                                       cn _ 18,000.00 | S __18,000.00 |
        Life Insuranc e (0.24%)  fl (ae , 220s                                                     |s        150.00 | $_   _150.00_
                                          -                 $                                           $        3,750.00 | $           3,750.00
        401(k) (6%)                                                                                     $      190,431.25 | $         190,431.25
        Total Salaries/Benefits                             $             -
        Walkability Improvements                    is                fd                                S       70,000.00 |3                    ane
        Istreetscape/Wayfinding Improvements*** _|| S__     e                              | $165 ,000.00| $
             lic
         Art (Downto
     i Pub           wn Initiative)                 $ 10,000.00|_                       |      20,000.00$
wD. Landscaping                   ee be                                                                 $135,000.00}$
“(fe [Snow Removal           fs                     800,000.00] $
      Fagade Pro      gra   m_ a So                             50,000.00}$—_
                                                           _|$125,00                                                                                i
al Development Incentives _             a                  —|$       0.00.
      Downtown Park(s)****            c
                               en § 20,000        e             _ 45,000.00 | $_                                                                2.
 4       Marketing/Publications            .00| $  5,000.00|§  20,000.00| $
                     ee                                   |s          500000]                   | $__15,000.00| $_                                  -
oe       Blight                                                               »   |s      1,250.00 | $             8,500.00 | $       —
         Office Space and Misc Operating _                  $s                                                                                      -
         Total Recurring Costs                              $        35,000.00 | $            6,250.00 | $      753,500.00 | $
              Walker Phase
         LCLC Walker       1 ****a     $___ 750,000.
                                   ~ | $250,0        00] $$ _750,00     0.00)$   =          {o    so
                                                                                                   Ta
                     Phasela     =|           00.00]            250,000. 00   $s    --         |e
         Event Contributions 7       1s            - ;               AS          “65,000.00 | $   i
                                                  0.00 | $  — 1,000,00
                                                             § 1,000,000.00 | $   65,000.0 0 | $     5
         Projects and Events
         County Debt Payments ($1M)******_ |. ee                                          z             $400,000.00| $                400,000.00 |
         LC Walker HVAC/Roo f (5Year) *******   875,000.00}                                     $ __215,000. 00|$ _215,000.00|
         Other Debt Payments (smartzone)      s        _                                   aan Ee      a gs -
                                                                $    75,000.00                      $           615,000.00 | $        615,000.00
         Total Debt Payments                                                                                  _1,623,931.25 | $       805,431.25
         Total Expenses                                         $ 1,110,000.00|§       1,006,250.00[$

         [Net Rev/Expenses                                 L$        57,355.00 | $       110,119.00 | $         (266,917.38)| $        551,582.63 |
                                                           [$s       57,355.00 | $       110,119.00 | $         (209,562.38)| $        342,020.26
         [cumulative Cash Reserves
          *Significant Reduction in Tax Increment Planned in Year 10 Due to Transition to "Local Only" TIF
          ** Anticipates Increaded BID Investment - Focus on Western and Third Streets (BID Board Would Ultimately Decide)
          *«* Assumes 3rd Street Project in 2018-19 and Clay Ave Streetlighting in 2019-20
          4 Assumes DDA Maintains Splash Pad and Dog Park, and Develops a Playground Area in FY 2020-21
          *#* Antcipates an additional $250,000 to complete Phase 1 of LC Walker (Restrooms)
          #4 Ascumes 10-year debt repayment to Muskegon County                                                                          at Le
                                                                                                                     , and boiler
          sek AScUMes 10-year debt contribution at $215,000/yr for 10 years related to new roofing, dehumidification
                 DOWNTOWN MUSKEGON

         BUSINESS IMPROVEMENT DISTRICT




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        SPECIAL ASSESSMENT BENEFIT ANAYLSIS SUMMARY

PREPARED BY THE MUSKEGON COUNTY EQUALIZATION DEPARTMENT

                      August 25, 2017
     August 25, 2017.




     Downtown Muskegon Business Improvement District Board
     933 Terrace Street
     Muskegon, MI 49443


    Dear Board Members:

    Th accordance with your request, I have examined the proposed special assessment district for the
    Downtown Muskegon Business Improvement District. The purpose of this analysis
                                                                                            is to document
—   the reasonableness of this special assessment district by identify
                                                                         ing and quantifying any acérued
    benefits. It is subject to the normal governmental restrictions of escheat,
                                                                                taxation, police power and
     eminent domain. Theeffective date of this analysis is August
                                                                  25, 2017.
    The. proposed special assessment district encompasses all classes
                                                                         of properties. The Downtown
    Muskegon Business. Improvement District Board has provided
                                                                          per parcel cost estimates in
    accordance with the City’s Special Assessment Policy and all project-r
                                                                           elated costs.
    The three year project is estimated to have a first year assessment
                                                                        of $179,933.
    ‘The amount-of money to be spread is based ona per parcel rate
                                                                      of $0.08 per square foot of lot size
    for a “Class A” Property and $0.04 per square foot of lot size for a “Class
                                                                                 B” Property as defined by
    the Downtown Muskegon Business Improvement District Board
                                                                        in their Bylaws. The Downtown
    ‘Muskegon Business Improvement District Board is solely responsi
                                                                       ble for these figures.
    Jn conclusion, it is my opinion that the special assessiment ainounts
                                                                          as provided by the Board justly
    and reasonably represents the accrued benefits to the properties encompas
                                                                                 sed by this project. The
    amounts reflect the sum of the immediate estimated value enhance
                                                                         ment and the intrinsic value that
    will accrue from an overall increase in property values due to an improved
                                                                                 quality of life created by
    the proposed project. Simply stated, the rate of $0.08 ‘per square foot of
                                                                                  lot size for a “Class A”
    Property and. $0.04 per square foot of lot size for a “Class B”
                                                                    Property as defined by the Downtown
    Muskegon Business Improvement District Board in their Bylaws
                                                                         for the above mentioned project
    area appears reasonable and equitable based upon the data
                                                              presented by the Downtown Muskegon
    Business Improvenient District Board, and supporting office records.

    Sincerely,




    Donna Vandervries, MMAO
    City of Muskegon Assessor
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                    Downtown Muskegon Business Improvement Distr
                                                                 ict
 2018 -:2020 Assessment
 Regarding: Assessment for 2018, 2019 and 2020
 Date: Aug. 11, 2017
 To: Muskegon City Clerk/City Commission
 From; Downtown Muskegon Business Improvement District Board

 Overview:

After separate public hearings, the Muskegon City Commission approved the
                                                                          Downtown Muskegon Business
Improv   ement District on Nov. 24, 2015: and the district assessment rolls
                                                                            on Jan. 12, 2016. The approval was
 for one year. Again in 2016, the Muskegon City Commission
                                                                had a status quo renewal of the BID for 2017 after
 public hearings Sept. 27, 2016 and Oct. 25, 2016. The
                                                           BID Board used 2017 to study and review the BID
 District and the assessment structure, coming to a recommiendatio
                                                                   n for 2018 and beyond.
Following a review of requested and needed services within
                                                           the Downtown Muskegon Business Improvement
District, the BID Board recommends to the Muskegon
                                                    City Commission to extend the Downtown Muskegon
Business Improvement District for an additional 3 YEARS with an assess
                                                                       ment be established for the 2018,
2019 and 2020 calendar years.
 The BID board recommends the Business Improvement District
                                                                   boundaries be slightly increased to better
Feflect downtown activities and benefits of the district. The BID
                                                                  board also recommends changes to the
“assessment rates, property classificationsand maximum assessm
                                                                    ents to more fairly spread responsibility for a
downtown services. Like in 2017, the assessments would be placed on
                                                                          the winter property tax bills for 2018 -
2020.

2018 - 2020 Assessments:

       -    “Class A” Properties, as defined in the BID Bylaws, shall be assesse
                                                                                 d an-annual assessment of
            $0.08/sf with no assessment to exceed $4,000. Contiguous properties with the same
                                                                                                 use and same
            owner shall be assessed as one property. Property lot size
                                                                       on record with the County Assessor shall be
            used in determining the square footage of properties.
               ©   Inthe instance of a condo property the master dead shall
                                                                            be used in determining the percent of
                   the assessment that an individual property owner would
                                                                          be assessed.

   -        “Class B” properties as defined in the BID Bylaws be assesse
                                                                         d an annual assessment of $0.04/sf with
           no assessment to exceed $2,000, Contiguous propert
                                                              ies with the same use and same owner shall be
           assessed as one property. Property lot size on record with
                                                                      the County Assessor shall be used in
           determining the square footage of properties.
               ©   Note that the BID Board on April 25, 2017 voted to amend
                                                                                 the BID: Bylaws to define a “Class B’”
                   property as: “Properties located within the Downtown Muskeg
                                                                                    on Business Improvement District
                   which are currently use for, or zoned for industrial or manufac
                                                                                   turing.” The word “automotive”
                   was removed from the definition, moving that categor
                                                                           y of property to “Class A.”

   ~       Based_on this assessment structure, approximately $179,93
                                                                      3 can expected to be collected for services
           to support businesses and property owners within the BID
                                                                    in 2018.
           (A budget recommendation & explanation is attached as
                                                                  a separate memo.)

   -       Theassessment shall be placed on the 2018, 2019 and 2020 winter property
                                                                                    tax bills.


   -       The 2018 -2020 BID district, assessment rolls and collecti
                                                                      on methods were discussed at BID Board
           ‘meetings Jan. 24, March 28 and April 25, 2017. A resolution
                                                                         supporting the above recommendation
        was voted on ata May 23, 2017 BID Board meeting. Due to’a number of absent board members, a
        revote was taken’at the July 25, 2017 meeting. The vote result of the same resolution at the two
        meetings was as follows:




(2017 BID Extension Vote:

       Member            Yes               No   | Abstention   Motion/Support   |      Absent
 Chair Doug
| Pollock      ._
 VC Gary Post                                                     Support
                         [<| >< >8 1 ]><




| Bruce Lindstrom _
| dohn Riegler                                                                        (at May 23)
 | Phyllis Watson-
| Laudermill
 Frank Peterson                                                    Motion
| Clyde Whitehouse | _
                         [S<]o<]




 Mike Hennessy
        Downtown Muskegon Business Improvement District

  Budget Recommendation & Explanation
  Date: Aug. 11, 2017
 To: Muskegon City Clerk/City Commission
  From: Downtown Muskegon Business Improvement District Board

 Budget Recommendation:

 This is a proposed third-year budget for the Downtown Muskegon Business Improvem
                                                                                  ent
 District. Based on a two'tier assessment where “Class A” Properties pay $0.08/sf annual and
 “Class B” Properties pay $0.04/sf annual the Downtown Muskegon BID can expect
                                                                               to generate
 $179,933 during 2018.

                        Proposed 20718-2020 BID budgets

  2017 BID Estimated Fund Balance                     $25,000
  2017 Estimated Revenues                             $179,933
   _         2018 Expenditures
  Snow removal                                        ($75,000)
  Landscaping                                         ($30,000)                 a
| Marketing, promotion, events     = tstCSCS*=*:«    S$, 000)
  Streetscape                                        ($13,000)
  Administration                                     ($25,000)
 ‘Contingency                                       {| ($12,933)


 Tota                                                ($179,933)
| Estimated Fund Balance Dec. 31, 2018               $25,000

Budget Note:

The BID Board in 2016 appointed Downtown Muskegon Now as staff
                                                                    and managers of the BID.
A Letter of Understanding between the BID and the DMN board was signed,
                                                                          having the budget
arid general spending categories established by the BID Board and work
                                                                       plans carried out by
DMN. The administrative
                     fee of $25,000 per year was established for 2017,

All unused funds go to cash reserves in fund balance.

Budget Explanation:

Snow removal: The BID's largest line item is dedicated to snowplowing and
                                                                          salt application
along sidewalks within. the BID where the majority of the Class A properties
                                                                             are located along
portions of W. Western Ave., Clay Ave., Morris Ave., Terrace St.,
                                                                  Jefferson, 1, 2%, 3°, gh g 7
Streets. Funds will also be used to clear parking areas which are generally
                                                                            used by the public —
Specifically the two lots between 2 and 3 Streets accessed off of Morris
                                                                           Ave. With plenty of
fund balance for snow removal, the BID Board will attempt to expand the snow
                                                                               removal services
as the budget allows for 2018 and beyond.
 Landscaping: The Downtown Muskegon BID in 2017
                                                          contracted with city of Muskegon Public
 Works Department     to provide'a high level of landscaping service after
                                                                            seeking bids from private
  contractors. The BID will likely seek a three-year contrac
                                                             t to provide these services 2018-2020.
 ‘Summer Landscaping includes the wedding and fertiliz
                                                            ation of common areas throughout the
 BID (grass cutting is done by the city). This line item also
                                                              includes the planting and maintenance
 of flower planters throughout the BID (this item
                                                   could be completed by a different vendor than
 the one doing the landscaping and clean up). Fall
                                                      clean-up will consist of removal of leaves from
 the BID district and preparation of the planning beds
                                                         for the winter. The BID board significantly
 increased the landscaping portion of the budget
                                                    vs. 2016 with the intention of furthering BID
 landscaping services to Terrace Avenue, Clay Avenue
                                                           and Pine Street as funds allow.
 Marketing, promotion, events: The BID was used to launch
                                                          the highly successful First Fridays
 events in the downtown, 6-8 p.m. family-friendl
                                                 y gatherings that have included a family dance
 party, two hugely popular street performance events
                                                     and a “touch the truck” event. Beyond
 events, the BID is supporting an updated Downto
                                                  wn Muskegon website, a revised downtown
 email list, a new downtown e-newsletter and an annual
                                                       tri-fold downtown map/brochure, direct
 and indirect advertising among other marketing and promotional
                                                                activities.
 Streetscape: This is a broad spending category that allows
                                                            the BID Board to improve downtown
 Muskegon through new holiday decorations,
                                           public art projects, banners,
 directional/informational Signs, benches,trash)receptacles, sidewalk repairs
                                                                              , new planters,     =
public space maintenance’ such as Olthoff Stage and Alcoa Square
                                                                 and like expenditures.
Administration; Downtown Muskegon Now provid
                                             ed the:staff support to design and establish the
Downtown Muskegon Improvement District in 2015 and 2016, As
                                                            promised to the Muskegon
City Commission for 2016, there was no BID funds expend
                                                             ed for “salaries and benefits” —
administrative costs. The BID requires staff time and
                                                      effort. Going forward DMN needs to be
compensated for its time.and effort. Thus, administrative
                                                           line-item in the 201 7 budget continues
for 2018 and beyond.



The 2018 ~ 2020 BID budget and work plan was approv
                                                     ed by a vote of the BID Board on May
23, 2017. Due to absent members'a revote of the same motion
                                                            was taken at the July’25, 2017
‘meeting. The combined results were:
 2018 -2020 BID Budget Vote:

    ~ Member        Yes        No   Abstention   Motion/Support    Absent
  Chair Doug          x
  Pollock
 VC Gary Post
                                                   _    Motion
 Bruce Lindstrom
 John Riegler   _   ></ >
 Phyllis Watson--
                                                                  (at
                                                                    May
                                                                      23)
 Laudermill
| Frank Peterson
                    a<lo<]


                                                       Support
| Clyde
  ‘Whitehouse
 Mike Hennessy
                    ><}




| Bob Tarrant
                                         Letter of Understanding


        City of Muskegon DPW and Muskegon Downtown Business Improve
                                                                    ment District

 This is a Letter of Understanding between the Muskegon downtown Business
                                                                            Improvement District (BID)
 and city of Muskegon Department of Public Works (city) concerning landscaping in downtown
Muskegon for the spring, summer and fall of 2019. City and BID officials will work
                                                                                   together to provide
superior service for the best presentation of downtown possible.


The BID board voted on March 26, 2019 to accept the offer of the city
                                                                      of Muskegon to provide landscape
services this summer. That offer excludes preparation and maintenance of the
                                                                                flower planters throughout
the BID district. The planter work will be done for the BID by Barry’s Flower Shop
                                                                                   of Muskegon for
summer 2019.


The city will perform the work below on a time and material basis not to exceed
                                                                                $21,000.

Scope of Work


Lawn Fertilization/Weed Control
   -   4 fertilization applications on medians and terraces between Third Street and
                                                                                     Terrace Street
       along Western Avenue
            o    Spring (completed by June 1)
            o    Early Summer (completed  by July 30)                       -
            o    Late Summer (completed by September 30)
            o    FallWinterized (completed by Nov. 30)
    -   Atthe same time, apply liquid weed control to the service area including:
            o  Cracks
            o   Curb lines
            o   Landscaping beds
            o   Along buildings
            o   Parking lots behind Russell Block & the Hines Building (parking area entered
                                                                                             from Morris
                Avenue between Second and Third Streets).
            o   Alcoa Celebration Square rock beds at First Street and West Western Avenue


Spring Clean Up
    -   Removal of lawn and landscaping area debris
    -   Cut all ornamental grasses and annual plants to spring start height
    -   Remove all day Lilly dead loss and cleanout beds
    -   Removal all trash from landscaped beds, curbs, & open fields
    -   Haul all yard waste from site
    -   Clean-up of curb lines and dress property for appearance
    -   Clean-up landscaping rocks (moving back into islands) in the parking lots behind the
                                                                                             Hines
        Building & Russell Block

Hardwood Mulch Installation & Bed Prep
   -   Pull weeds, and remove all debris from bark beds
   - _ Install sod cut edge and prep all corners of landscaping beds
    -   Haul and spread shredded hardwood bark 2” deep in beds on Western Avenue
                                                                                 between Terrace
        and Third Streets, including around the Third/Western traffic circle.


Trimming and Pruning
    -  Trim & prune shrubs, bushes & trees to promote healthy growth and uniformity
    -  Remove and dispose of trimming debris
Fall cleanup
    -    Leaf removal from plantings between Terrace Street and Third Street along West Western
        Avenue and in the Olthoff Stage area of Third Street between West Western and Clay avenues.




Special Instructions


Downtown Muskegon hosts several festivals thought out the summer, set up for these festivals begins on
the following dates and efforts should be made to ensure regular maintenance doesn’t interfere with event
setup/activities. The city will turn off irrigation the day before the noted set-up start dates.




            Event                Set-up Starts                Event times                Breakdown
    Parties in the Park          Fridays 3-5 pm         Summer Fridays 5-9 pm            Same night
    Taste of Muskegon         Thursday, June 13          June 14-15 11am-9pm          Sunday, June 16
  Lakeshore Art Festival        Thursday, July 4          July 5-6 10 am-6 pm          Sunday, July 7
 Muskegon Rebel Road | Wednesday, July 16 | July 17-21 10 am-11 pm_|                  Monday, July 22



Dave Alexander, executive director of Downtown Muskegon Now (Downtown Development Authority
after July 1), will be the city’s contact concerning
                                                  BID landscaping
                                                                indowntown Muskegon. DPW

Director Leo Evans, parks supervisor Bernadette Young and/or their designee will be the contact person
for the city.




On behalf of the city Department of Public Works:




                                                                Date:


Frank Peterson, Muskegon city manager




On behalf of the downtown Muskegon Business Improvement District:




                                                                Date:


Doug Pollock, BID board chairman
e8uIO—SUPjego]pulyaq[JsnYDO}/g°SALIHUPNG
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                                                                            LP Series (LP30x17)
                                                                           Petersen Mfg. LPconcrete planters are steel reinforced and built to meet
                                                                           or exceed any industry standard for strength and durability. Also, all of
                                                                           our products are available in a wide variety of aggregate textures and
                                                                           colors to put that finishing touch on your project. All concrete and
                                                                           GFRC planters come with drain holes for proper drainage.




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Ttem #
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LP Series
LP30x17
30" x 17"
415 Ibs
LP Series
LP48x17
48" x 17"
850 Ibs
LP Series
LP72x17
Ja" x17"
1500 Ibs


LP30x17


Item # LP Series
Dimensions 30" x 17"



                                   — bese then O, Camas Cia
Weight 415 Ibs




LP48x17
                                                      qtC
                                                        tw poeS UP lrebe
Item # LP Series
Dimensions 48" x 17"
Weight 850 Ibs
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                                                                  —  Musheae                                                                top


                                                                             BOSS
         2019 Downtown Planter Map




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KEY:
=—=    BID District
@      BID planters in downtown (there are 27)
——     Tin planters on Western (there are 43)
Dave Alexander
            EEE.           ED      ETT         aoe      a                  Fat     a       a              an     SELES


From:                                    dawn barry <barrysonline@yahoo.com>
Sent:                                    Monday, March 18, 2019 12:00 PM
To:                                      Dave Alexander
Subject:                                 Re: Planters



Hi Dave,


Ok so for 70 total planters the cost would be a total of $11550.00


Let me know if that will work.
Thank you,
Dawn Barry
Barrys




Sent from Yahoo Mail for iPad

On Monday, March 18, 2019, 11:18 AM, Dave Alexander <DAlexander@downtownmuskego
                                                                                n.org> wrote:

         Dawn:




         Sorry for the delay on this. I just got out to drive the areas Friday. Below in bold
                                                                                              is what I found.




         The bottom line is that we have 27 cement planters for this summer and 43 tin troughs. There
                                                                                                      are four
         more troughs in the mid block of Western between Fourth and Third street, northside across
                                                                                                    from the Hilt
         building and there are two more cement planters than you listed.




         Can you give me a ball park on cost this year based on those numbers? I have a BID meeting
                                                                                                     next
         Tuesday and would like to have that by noon Thursday. I have attached last year’s agreement.




         Call or email with question or concerns.




         Thanks.




         Dave Alexander
 Executive Director


 Downtown Muskegon Now


(231)   215-8827


WATCH MUSKEGON




From: dawn barry [mailto:barrysonline@yahoo.com]
Sent: Thursday, February 21, 2019 4:35 PM
To: Dave Alexander <DAlexander@downtownmuskegon.org>
Subject: Planters




Hi Dave,




It was nice seeing you today! I want to go over the amount of planters and locations
                                                                                      to make
sure I am including all of them and also doing the right ones. These are
                                                                         the ones I know about   _
and includes all the ones wedid last year:




Pine St. —5 large concrete


Third St —4 large concrete


Monroe —2 large concrete


4th & Western —4 small concrete


Sth & Western —2 large concrete


6th & Western —2 small concrete


Front of radiology —1 small concrete


Coffee Shop —1 small concrete Do you mean Western in front of Unruly/Russell
                                                                             Block ...
actually there are two


2nd & Clay —1 small concrete Also Second and Western 1 small for a total
                                                                         on Second of
two.


Jefferson & Clay —1 small concrete


Across from Hennesseys—1 small concrete
Terrace & Clay —1 small concrete


(Total = 13 large, 12 small)


Across from Kiosks —9 large troughs, 12 small troughs


Behind Hawaiian Ice —2 large troughs


New troughs northside of Western between Third and Fourth, 4 large


Between Kiosks    4 large troughs, 14 small troughs


(Total = 13 large troughs, 26 small troughs) Total tin troughs are 43




Grand total 64 planters —are we supposed to be doing all of these? And did I miss any?




The grand totals are 27 cement planters and 43 troughs, overall 70 units.




Thank you,


Dawn Barry


Barry’s




Sent from Yahoo Mail for iPad
To: DDA and DMN board members


From: Dave Alexander, DMN executive director


Re: March monthly downtown development update

Date: 3-11-2019




Downtown board members ... the pace and public reporting on the developments | outlined in
my initial development report in December have been unreal the past month. Consider these

updates:

The Leonard: Corey Leonard is moving forward with is building at Second and Western, six
stories mixed use to be under construction this summer. He also is purchasing the two lots to

the east toward First Street with plans for similar mixed use development.

Lakeview Lofts: Developers Chris Benedict and Josh Canele hope for a spring opening of the six-
story development now being completed. They also announced plans for the Lakeview Lofts II
directly next to it hopefully under construct
                                          yet this
                                                 ion
                                                   year.

Foundry Square: Chris and Josh came out with their $60 million mixed use development on the
community foundation’s Morris Street parking lot, beginning with an 82-room Microtel,
downtown’s third hotel.

Delta hotel restaurant: A steakhouse is being developed.

Rake brewery: Downtown’s third brewery will be in the NorthTown 794 building (former Al
Perri Furniture) being developed by Core Development at Pine and Clay.


Aldea Coffee: Downtown’s first coffee roaster and café moving main operations from Grand
Haven to downtown also will be in NorthTown 794.


Monet Garden/garden coalition: Monet Garden’s turns 20 this year as a group of more thana
half dozen downtown, outdoor gardens are forming a coalition to tell the world what we have
in our midst.


Cool Kids’ Ice Cream: This is next to Rad Dads and the arena entrance on Western Avenue.

Dr. Rolf’s: The new barbeque joint is open at Fourth and Western across from the arena.
Gourmet food ... check it out.

Convention Center: The official groundbreaking is May 8 at 11 a.m. Please put it on your
calendar. Downtown and Visit Muskegon will begin in May the education of area businesses,
public institutions and attractions on how to serve the unique convention organization and
guest.
Music Park: A public musical instrument/art installation is being planned
                                                                          for across downtown
by the Muskegon Rotary Club and arts leaders.

Butterfly: A new butterfly mural on the westside of Kitchen 242 is being developed by
                                                                                      the
Lakeshore Art Festival.

Bike share: The Muskegon Jaycees through United Way and the Ride United event
                                                                                      will invest in
an initial ride share bike installation in the downtown and hopefully take it
                                                                              to Lakeside and out
to the beach.

Hartshorn Village: A new 55-unit single-family home development on the city’s parking
                                                                                      lot in
front of the marina and eventually surrounding Fricano Place has been approved and will
                                                                                         be
under construction this summer. Smith Equities of Mount Pleasant and DeHaan Homes
                                                                                      of
Hudsonville are joining forces.


Western Place: A 15-unit, three-story townhouse development was approved by
                                                                               the city for
developer Dave Dusendang Homes just east of HighPoint Flats to the corner of Western
                                                                                      and
Jefferson.

Western Market: City staff has approved the new chalet vendors for this summer
                                                                                    and fall with
all units being leased. There are plenty of new retail and food outlets being planned.

Taking it outdoors: Downtown is excited to participate in this chamber 2019 and beyond
initiative for our community to celebrate outdoor recreation. Downtown is proud
                                                                                to be the
headquarters to the largest kayak producer in the world, Hemisphere Design Works.

Hackley Hospital: The future of the Hackley Hospital campus is critical to downtown
                                                                                    and its
urban neighborhoods. Work with urban planners Smith Group/JJR out of Ann
                                                                              Arbor/Madison is
underway.

Affordable housing: Downtown is working with Community enCompass on a “film festival”
                                                                                      on
affordable housing issues as a public education initiative and to engage community
conversation on the topic.


Midtown: The Third Street streetscape project should begin in the fall. The Midtown
                                                                                    businesses
are getting serious about improving the district and doing projects such as a public mural.


FARM/food hall: The city, the food initiative and Core Development are moving plans for
                                                                                               a
food processing incubator from the old Yuba Street farmers’ market property
                                                                                 to the first floor
of the former AmeriBank building at First and Clay. That will kick start the 880 First building
redevelopment.


MCC Fitness Center: Community leadership and the community college board
                                                                         continue to
discuss future options for this key facility and waterfront property in the DDA.
City economic development team: Frank Peterson has announced Jake Eckholm as the new city
economic development director and Peter Wills as the new city project manager. Around July 1,
| anticipate the DDA executive director will be a member of the city economic development
team headed by LeighAnn Mikesell.

Presentations: In the last month, | presented downtown and Muskegon to Michigan’s new Lt.
Governor Gilchrist, Grand Rapids Rotary, an Opportunity Zone investor meeting, staffed the
Live Downtown table at the two-day chamber home and garden show and spoke to the
Muskegon Community College Board.

Tours: | gave the downtown to the beach tour to Ryan Cummins the new city events staffer in
the clerk’s office and Justin Pelham, the new communications manager at the chamber.

Meetings: Among many important ones in the last month were with another established

distillery interested in downtown, the Lakeside business group, Muskegon school board-city
commission joint session, developers interested in education at Muskegon Catholic, catch up
with Lindsay Viviano from the MEDC, and the West Michigan gathering of the International
Society of Shopping Centers in Grand Rapids, among others.

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