Downtown Business Improvement District Agenda 09-27-2019

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            y downtown
muskegon
BUSINESS IMPROVEMENT   DISTRICT




       Downtown Muskegon Business Improvement District

                                        Meeting Agenda
                                          Sept. 27, 2019
                                              8 a.m.


                                       Muskegon City Hall
                                   933 Terrace, Muskegon, MI
                                            Room 103

       Call to Order


       Consent Agenda
       a) Approval of Agenda
       b) Approval of Minutes from the meeting June 28, 2019 (special)
       c) Approval of Minutes from May 28, 2019


       Public Comment (on an agenda item)


       New Business


       a) Acceptance of financial statements as of Aug. 31, 2019 and review financial position
       b) Transfer Letter of Letter Intent for BID staff from DMN to DDA through 2020
       c)   Review of 2019-2020 winter snow removal agreements
       d)   Marketing and events update
       e)   Discussion of future of BID after 2020


       Other Business


       a)   Downtown project and Midtown streetscape updates
       b)   Next meeting is scheduled for Friday October 25, 2019 at 8 a.m. in Muskegon City
            Hall, room 103


  6)   Adjournment
To: Downtown BID board

From: Dave Alexander, Muskegon business development manager,

Re: BID agenda items for Friday Sept. 27, 2019                       \     ul
Date: 9-24-19                                                              (lL



Sorry for the long agenda packet but there was a lot | wanted to share with you as
the BID board has not met since June. Remember that you have decided to meet
at Muskegon City Hall on the last Friday of every other month at 8 a.m. Thus, you
will have this month’s meeting at Muskegon City Hall, Room 103, 933 Terrace,
Muskegon, MI 49440 starting at 8 a.m.

Financial report: | have the financial report for the BID as of the Sept. 24. It shows
a cash reserve of $137,874. Bills that aren’t paid include $21,000 for the DPW
summer landscaping services, $20,000 for the Terrace and Third parking lot
paving, $5,000 final payment for the community Christmas Tree in Hackley Park,
$1,500 for the Wood Radio live remote this Thursday morning, $9,000 for
downtown Christmas decorations this season, a $12,500 administrative payment,
$2,500 to support Holidays in the City and about $20,500 winter snow removal for
a month and a half at the end of the year. The expected expenditures of $92,000
would leave a fund balance of approximately $45,500. The BID was at about
$53,000 fund balance at the end of 2018. This year’s fund balance includes the
additional $20,000 for the parking lot that was not budgeted. | have included a
2019 budget and work plan in your packet.

BID-DDA letter: Please find the Letter of Understanding between DMN and the
BID for staff services through 2020. The updated letter in your packet transfers
the work and the $25,000 annual payment to the DDA and city staff.

Winter snow removal: | have put in your packets the agreements in place for
downtown snow removal for this coming winter with the city DPW for sidewalks
and Summit for parking lots. An additional $2,400 would be spent on Midtown
parking lot snow removal at 1144 Third, the old auto dealer lot used by the
district. The BID has a status quo plan for this winter just like last winter when the
BID spent $68,414 on winter snow removal (including snow trucking and salting
by Summit) which is $6,586 less than the $75,000 budgeted. | plan to contract
with TerraScape for Midtown snow removal at the same price as last year.

Marketing and events update: The $15,500 marketing, promotion and events is
over spent $5,281 but is covered by the under spending in snow removal. | am
very happy with the efforts such as print ads, Livability, billboards, radio remote
along with the standard tri-fold maps, tear-off maps, website and social media
among other efforts. My strategy has been to partner on various marketing buys
that support the BID, its businesses and its property owners/investors such as the
radio, billboard and Livability in which we picked up a portion of the cost for
advertising outlet we could never have afforded on our own. As for Livability, |
have put a proposal in your packet for 2020 going from a city/BID/DDA effort for a
four-page pull out ad in as the back cover of the magazine to a two-page brand
story. | would see us spending less than the $5,000 we did last year, maybe just
half of that as we split the cost with the city of Muskegon. Year two would be out
of next year’s marketing budget of the BID.

Future of the BID: | have provided you with background materials in your packet
for your discussion. | will come to the meeting with the current budget of the
DDA, which | think plays into your decision. If at the end of the discussion, | could
get a reasonable consensus on the direction you want to go, | would then bring
you back a specific plan — if you want to extend the BID — for your October
meeting.


Information: In your packet are my economic development reports to the DDA
for the past three months and the initial information on the Midtown/Third
streetscape project now under construction.
Downtown Muskegon Business Improvement District
                                       Meeting Minutes

                                       Special meeting

                                        June 28, 2019

                            380 Western Ave., Suite 202 Muskegon, MI at 4 PM



1) Call to Order: 8:01 AM

   Attendance: Bob Tarrant, Gary Post (Vice Chairman), Bruce Lindstrom, Doug Pollock
   Chairman), Phyllis Watson-Laudermill, Frank Peterson and Mike Hennessy (


    Excused Absent(s): John Riegler.




    Guests: Dave Alexander, Downtown Muskegon Now director,


   Public Comment (on an agenda item) — The board chose to leave the floor open for the
   whole meeting allowing attendees to participate as they like.

   New Business



     a) The Downtown Muskegon Development Corp., owners of the parking lots along Morris
         Avenue from First to Second streets, has put together a plan to repave the parking lot
       - used as free public parking downtown that is maintained during the winter by the BID.
      “Ina three way split of the $60,000 cost of the paving project, DMDC proposes the BID
         pays $20,000, the Downtown Development Authority pays $20,000 and the DMDC
         pays $20,000. The contract with Ravenna Sealcoating is being handled by the DMDC.
         The DMDC and the DDA have already approved the cost share. A Letter of
         Understanding among the three parties on how costs would be accounted if the
         parking lot is used for development prior to the end of the seven-year anticipated life
         span of the repaving. If the parking lots are developed before the end of the seventh
         year, the three parties agree to an accelerated depreciation schedule to determine the
         amount owed the BID and DDA. The $20,000 comes from BID fund balance.

    Motion to approve the $20,000 parking lot expenditure and letter of understanding:
    Frank Peterson
    Support: Bruce Lindstrom
    Vote: All voted in favor


        b) The BID board discussed the board opening with the resignation of Clyde
           Whitehouse. Board members will suggest a potential new member    to Chairman

                                                1
               Doug Pollock and a recommendation will be forwarded to the Muskegon City
               Commission for appointment.
4)   Other Business


      a)   The BID board discussed it next meetings through the end of 2019. The board
           members found a Friday at 8 a.m. to be a better meeting day and time. The BID board
           meetings in the chamber would be moved to Muskegon City Hall as DMN goes out of
           business and the city DDA will eventually take over staffing the BID. The next two
           meetings will be Sept. 27 and Oct. 25, both at 8 a.m., at Muskegon City Hall, 933
           Terrace, Muskegon, MI 49440.



5)   Adjournment
     8:27 AM
     No Objection

Minutes produced and submitted by Dave Alexander, executive director of Downtown
Muskegon Now.                                      |
Downtown Muskegon Business Improvement District
                                          Meeting Minutes

                                            May 28, 2019

                              380 Western Ave., Suite 202 Muskegon, MI at 4 PM




1)   Call to Order: 4:01 PM
     Attendance: Bob Tarrant, Gary Post (Vice Chairman), John Riegler, Bruce Lindstrom and
     Frank Peterson


     Excused Absent(s): Doug Pollock (Chairman), Phyllis Watson-Laudermill, and Mike
     Hennessy.


     Guests: Dave Alexander, Downtown Muskegon Now director, Muskegon DPW director Leo
     Evans, and Dennis Lohman.


2)   Consent Agenda

        Approval of Agenda; Minutes from the meeting Nov. 27, 2018; acceptance of financial
statements as of April 30, 2019 and review financial position; formal vote on 2019 landscaping
LOU with city DPW from March 26; and mal vote on 2019 planter agreement with Barry’s
Flowers from March 26.


         Motion: Frank Peterson
        Support: Bruce Lindstrom
        Vote: All voted in favor



             omment (onan agenda item) — The board chose to leave the floor open for the
     whole   meeting allowing attendees to participate as they like.

4)   New Business




       a) With the new streetscape plans for Midtown — Third Street from Muskegon to Merrill —
          the city DPW has asked to put that work into the BID summer landscaping agreement
          with DPW for 2020. The cost would be estimated at $2,000 more than the BID is
          currently paying (not to exceed $21,000) the city for summer landscape services.


     Motion to approve the additional landscaping costs of $2,000 for Midtown in 2020:
     Frank Peterson
     Support: John Riegler
     Vote: All voted in favor
           b)   With DMN going out of business and merging with the Downtown Development
                Authority as of July 1, the board agreed a new Letter of Understanding with the
                DDA on staffing through the end of 2020 was needed. The $25,000 annual
                administrative fee would go to the DDA. Dave Alexander will bring that to the DMN
                board at a future meeting. Bob Tarrant emphasized it was important in the merger
                for the BID assessment payers to continue to get their money’s worth in services.
                Communications are important going forward, he said.



      c)    With the move to staffing through city staff and the DDA, the board agreed to move its
            meetings in the future to Muskegon City Hall, 933 Terrace, Muskegon, MI 49440.


      d) The BID board discussed potential replacements of Clyde Whitehouse for the
            remainder of his term.


      e) A discussion of the future of the BID beyond 2020 brought out the division of opinion
            on that subject. John Riegler said the BID has served:its purpose and should go away
            as it was opposed by several from day one. The DDA should continue doing the BID’s
            work. Frank Peterson argued that the BID brings a significant amount of value to
            downtown, just consider the look of downtown in the summer and snow removal in the
            winter. Gary Post said that there are too many organizations downtown and there
            should be a consolidation into one, the DDA. If the BID were to be extended beyond
                                ies and special assessment rates need
                                                                    to reflect “benefit” as the BID
                              ndful:
                                of Michigan Tax Tribunal appeals that did not go the BID’s way.

5)   Other Business


      a) Dave Alexander gave an update ‘on downtown projects.


6) Adjournment
     4:40 PM
     No Objection.

Minutes produced and submitted by Dave Alexander, executive director of Downtown
Muskegon Now.
Expenditurs   Revnus                        As ets
                       EqFuintdy Liabltes




                                                     1/1
        09/24/2019 10:29 AM                                   GL ACTIVITY REPORT FOR CITY OF MUSKEGON                        Page:                 /L
        user? Dekh. Lewis                                      FROM 297-70803-5202 TO 297-70803-5352
        DBs BRSKEDOD:                                       TRANSACTIONS FROM 03/01/2019 TO 09/30/2019
        Date            JNL   Type   Description                                   Reference #             Renits     Credits           Balance


        Fund 297 DOWNTOWN MUSKEGON BID
        01/01/2019              297-70803-5201 OFFICE SUPPLIES                                    BEG.    BALANCE                                 0.00
        05/20/2019      AP    INV    MISC ONLINE VENDOR                             05/05/2919              246.18                       246.18
                                     AMZN MKTP US MN7TLSEB1 AM - sidewalk
        05/20/2019      AP    INV    MISC ONLINE VENDOR                             05/13/2019              246.18                       492.36
                                     AMZN Mktp US MN9J66dT2    - sidewalk ch
        07/91/2019                   2019-20 Fiscal Year Begin                                                                                    9,00
        09/30/2019                   297-70803-5201                               END BALANCE                                                     0.00
                                     Cumulative Net Debits and Credits:                                     492.36       0.00            492.36


        O1/01/2019                   297-70803-5346 CONTRACTUAL SERVICES                          BEG, BALANCE                       58,185.00
        01/09/2019      AP    inv    SUMMIT LAWNCARE & SNOWPLOWING                       35005          225.00                       58,410.00
                                     GAN 2019 SHOVELING   INSTALIMENT
        01/09/2019      AP    INV    SUMMIT LAWNCARE & SNOWPLOWING                       35006            1,110.09                   $9,520.00
                                     SNOW PLOWING INSTALLMENT
        01/23/2019      AP    INV    TERRASCAPE ARCHITECTS INC                            1805            1,200.00                   60,720.00
                                     SNOWPLOWING 1144 THIRD ST
        02/06/2019      AP    INV    SUMMIT LAWNCARE & SNOWPLOWING                       35603            2,080.00                   62,800.00
                                     JANUARY SALTING WITH LIQUID
        02/21/2019      AP    INV    SUMMIT LAWNCARE & SNOWPLOWING                       34837            1,280.00                   64,080.00
                                     SALTING NOV 2018
        02/21/2019      AP    INV    SUMMIT LAWNCARE & SNOWPLOWING                       35744              225.00                   64,305.00
                                     FEB 2019 SEASONAL SHOVELING
        02/21/2019      AP    INV    SUMMIT LAWNCARE & SNOWPLOWING                       35745            1,110.60                    65,415.00
                                     SEASONAL SNOW PLOWING FER 2019
        04/10/2019      AF    INY    SUMMIT LAWNCARE & SNOWELOWING                       36663              960.00                    66,375.00
5                                    SALTING MARCH 2019
    ~   04/10/2019      AP    INV    DOWNTOWN MUSKEGON NOW                                2237            6,703.28                    73,078.28
                                     REIMBURSEMENT FOR INS,    EVENTS, MARKE                                                                  :
        94/30/2019      GI    JE     TO MOVE BID MONEY TO THE GF FOR WINT                 5041          48,500.00                    121,578.28
        05/09/2019      AP    INV    SUMMIT LAWNCARE & SNOWPLOWING                       36364            4,314.30                   225,892.58
                                     SALTING FOR FEBRUARY
        05/09/2019      AP    inv    SUMMIT LAWNCARE & SNOWPLOWING                       349396             420.00                   126,372.58
                                     SALTING DECEMBER 2018
        05/09/2019      AP    INV    SUMMIT LAWNCARE & SNOWPLOWING                       36386            1,119,909                  127,482.58
                                     SEASONAL SHOVELING MARCH 2019
        09/09/2019      AP    INV    SUMMIT LAWNCARE & SNOWPLOWING                       36335              225.00                   127, 707.58
                                     SEASCNAL SHOVELING MARCH 2019
        06/12/2013      AP    INV    BARRY'S FLOWER SHOP                               6/6STMT            9,550.00                   137,287.58
                                     BID SUMMER FLOWER PLANTERS AGREEMENT
        06/12/2019      AP    inv    BARRY'S FLOWER SHOP                               6/6STMT            1,900.00                   136,257.58
                                     BID SUMMER FLOWER PLANTERS AGREEMENT
        O6/12/2019      AF    INV    BARRY'S FLOWER SHOP                               6/6STMT              400.06                   138, 657.58
                                     BID SUMMER FLOWER PLANTERS AGREEMENT
        06/30/2019      AP    INV    DOWNTOWN MUSKEGON NOW                                2238          12,500.60                    181,157.58
                                     STAFFING SERVICES FOR BID JAN-JUNE 2
        06/30/2019      AP    INV    DOWNTOWN MUSKEGON NOW                                2239            4,245.25       {           155,402.83
                                     INSURANCE, EVENTS, MARKETING WESITE
        06/30/2019      AP    INV    BARRY'S FLOWER SHOP                                 63019            1,300.00                   156,702.83
                                     DOWNTOWN   PLANTER MAINT AND REPLANTIN
        07/01/2019                   2019-20 Fiscal Year Begin                                                                                    0.00
        09/26/2019      AP    INV    MISC CREDIT CARD VENDOR                        08/14/2019               50.00                            50.00
                                     WOWLE HOSTING - monthly Downtown Mkg                                                                ;
        08/30/2019                   297-70803-5346                               END BALANCE                                                 50.00
                                     Cumulative Net   Debits and Credits:                               98,567.83        8.00         98,567.83


        01/01/2019                   297-70803-5352 PUBLIC RELATIONS                               BEG,    BALANCE                     7,042.49
        OL/14/2019      AP    Inv    MISC CREDIT CARD VENDOR                        01/04/2019            5,000.90                    12,042.49
                                     JOURNAL COMMUNICATIONS - LIVABILITY
         07/01/2019                  2019-20 Fiscal Year Begin                                                                                 0.00
         08/07/2019     AP    INV    MUSKEGON LAKESHORE CHAMBER OF COMM                  F424               333.00                           333.00
                                     SHARING COST OF ADVERTISING DOWNTOWN
         09/30/2019                  297~70803-5352                               END BALANCE                                                333.00
                                     Cumulative Net   Debits and Credits:                                 §, 333.00      9.00          $,333.00
         Downtown Muskegon Business Improvement District

2019 Budget Recommendation & Explanation
Date: Nov. 21, 2018
To: Business Improvement District Board
From: Dave Alexander, DMN executive director


Budget Recommendation:

This is a proposed fourth-year budget for the Downtown Muskegon Business Improvement
District. Based on a two tier assessment where “Class A” Properties pay $0.08/sf annual and
“Class B” Properties pay $0.04/sf annual the Downtown Muskegon BID can expect to generate
$161,647 during 2019. This revenue amount has been adjusted by a series of Michigan Tax
Tribunal decisions in 2018 on assessment appeals.

                      Proposed 2019 BID budget

 2018 BID Estimated Fund Balance                 $50,000
 2019 Revenues                                   $161,647
               2019 Expenditures
 Snow removal                                    ($75,000)
 Landscaping                                     ($30,000)
 Marketing, promotion, events                    ($15,500)
 Streetscape                                     ($13,000)
 Administration                                  ($25,000)
 Contingency                                     ($3,147)


 Total                                           ($161,647)

 Estimated Fund Balance Dec. 31, 2019            $50,000



Budget Note:

The BID Board in 2016 appointed Downtown Muskegon Now as staff and managers of the BID.
A Letter of Understanding between the BID and the DMN board was signed, having the budget
and general spending categories established by the BID Board and work plans carried out by
DMN. The administrative fee of $25,000 per year was established for 2017. The letter of
understanding was extended through 2020 as was the $25,000 administrative fee.

All unused funds go to cash reserves in fund balance.

Budget Explanation:

Snow removal: The BID’s largest line item is dedicated to snowplowing and salt application
along sidewalks within the BID where the majority of the Class A properties are located along
portions of W. Western Ave., Clay Ave., Morris Ave., Terrace St., Jefferson, 15, 24, 3°, 6 & 7%
Streets. Funds will also be used to clear parking areas which are generally used by the public —
specifically the two lots between 2TM and 3% Streets accessed off of Morris Ave. and in the
former Mattson Olds parking lot in Midtown. The BID board approved a extension of the
sidewalk service for Clay from 7" to 9" streets (southside only) and 9" Street from Clay Avenue
to Webster (eastside only).

The BID has signed three-year agreements with Summit Landscaping and Snow Removal for
downtown parking lots and alleys, Terrascape Architects for Midtown, and with the city DPW for
sidewalks.

Landscaping: The Downtown Muskegon BID in 2017 contracted with city of Muskegon Public
Works Department to provide a high level of landscaping service after seeking bids from private
contractors. The BID secured a three-year contract to provide these services 2018-2020.
Downtown planters are being serviced by Barry’s Flowers. Summer Landscaping includes the
wedding and fertilization of common areas throughout the BID (grass cutting is done by the
city). This line item also includes the planting and maintenance of flower planters throughout the
BID (this item could be completed by a different vendor than the one doing the landscaping and
clean up). Fall clean-up will consist of removal of leaves from the BID district and preparation of
the planning beds for the winter. The BID board significantly increased the landscaping portion
of the budget vs. 2016 with the intention of furthering BID landscaping services to Terrace
Avenue, Clay Avenue and Pine Street as funds allow.

Marketing, promotion, events: The BID was used to launch the highly successful First Fridays
events in the downtown, and in 2018 and again in 2019 those monthly events are Chalk the
Walk in conjunction with the Lakeshore Art Festival, Street Performers in August and Touch the
Truck in September. Beyond events, the BID is supporting an updated Downtown Muskegon
website, a revised downtown email list, an annual tri-fold downtown map/brochure, direct and
indirect advertising among other marketing and promotional activities.

Streetscape: This is a broad spending category that allows the BID Board to improve downtown
Muskegon through new holiday decorations, public art projects, banners,
directional/informational signs, benches, trash receptacles, sidewalk repairs, new planters,
public space maintenance such as Olthoff Stage and Alcoa Square and like expenditures. The
2019 budget includes an additional $5,000 for the new community Christmas tree.

Administration: Downtown Muskegon Now provided the staff support to design and establish the
Downtown Muskegon Improvement District in 2015 and 2016. As promised to the Muskegon
City Commission for 2016, there was no BID funds expended for “salaries and benefits” —
administrative costs. The BID requires staff time and effort. Going forward DMN needs to be
compensated for its time and effort. Thus, administrative line-item in the 2019 budget continues
until 2020.

Contingency: The 2019 BID budget has $3,147 in unbudgeted revenues. This contingency fund
is in addition to the carry-over fund balance from 2018.
 Letter of Understanding between Muskegon Downtown Development
                                                Authority

                  and the Muskegon Business Improvement District

   e      The Muskegon Downtown Development Authority (DDA) is a city of Muskegon tax increment
          finance district designed to support downtown Muskegon. It took over the work of Downtown
          Muskegon Now (DMN) on July 1, 2019. DMN had a 2018-2020 Letter of Understanding with the
          Muskegon Business Improvement District (BID) that has been terminated.
   e      The Muskegon Business Improvement District (BID) was established by the city of Muskegon in
          2015 as a self-assessment district providing services and improvements in the downtown area.
          The BID was renewed for three years at the end of 2017 by the Muskegon City Commission.
   e      Since Jan. 19, 2016, the BID Board of Directors selected DMN to provide staff services, which
          continued through July 1, 2019.

   e      With the three-year extension of the BID, DMN was to receive $25,000 annually for 2018, 2019
          and 2020 from the BID for administrative services. DMN collected its administrative fee for 2018
          and half of it in 2019. The DDA and city of Muskegon staff will step into the DMN position to
          provide staff services to the BID. DDA will receive $12,500 for the second half of 2019 and
          $25,000 for 2020.
   e      The DDA Board with the help city of Muskegon staff will carry out the 2018-2020 BID budgets
          as part of the three-year renewal process. The BID board can establish specific expenditures of
          BID funds through the annual budget process, with the DDA board providing oversight of the
          BID’s marketing, events and promotions line items.
   e      City staff will expend the funds and report at least quarterly to the BID board on the work
          completed. The DDA will provide semi-annual reports to the BID and downtown community.
   e      Over the next year and a half, the BID Board in conjunction with city staff will work on
          expanding the BID services beyond West Western Avenue and having the BID Board provide the
          Muskegon City Commission with a recommendation for the BID beyond 2020.
   e      This letter of understanding is for the 2018-2020 BID as approved by the Muskegon City
          Commission and may be terminated with 60 days’ notice by either party.

Approved by the Muskegon Downtown Development Authority board Oct. 8, 2019

Signed:

Martha Bottomley


DDA chair




Approved by the Business Improvement District board Sept. 27, 2019

Signed:


Doug Pollock

BID chair
 Letter of Understanding between Downtown Muskegon Now and the

                         Muskegon Business Improvement District



   *      Downtown Muskegon Now (DMN) is a non-profit corporation focused on economic
          development, marketing and events in downtown Muskegon, Mich.
   *      The Muskegon Business Improvement District (BID) was established by the city of Muskegon in
          2015 as a self-assessment district providing services and improvements in the downtown area.
          On Jan. 12, 2016, the Muskegon City Commission unanimously approved the final district

          property assessments to launch the BID. The BID was renewed for three years at the end of

          2017 by the commission.

   ©      Atits Jan. 19, 2016 meeting, the BID Board of Directors selected DMN to provide staff services
          to the district and renewed that arrangement in January 2017. For the past two years, DMN has
          administer the operations of the BID and has been the liaison to the city of Muskegon and its
          staff.
   ®      With the three-year extension of the BID, DMN will received $25,000 annually for 2018, 2019
          and 2020 from the BID for administrative services.
   °      The BID Board with the help of DMN staff established the 2018-2020 budgets as part of the BID
          renewal process, which DMN will carry out on behalf of the BID Board. The BID board can
          establish specific expenditures of BID funds through the annual budget process, with the DMN
          board providing oversight of the BID’s marketing, events and promotions line items.
   e      DMN staff will expend the funds and report at least quarterly to the BID board on the work

          completed. DMN will provide an annual report to the BID and downtown community each
          January.

    ®     Over the next three years, the BID Board In conjunction with DMN staff will work on expanding
          the BID services beyond West Western Avenue.
    ©     This letter of understanding is for the 2018-2020 BID as approved by the Muskegon City

          Commission and may be terminated with 60 days’ notice from either party.

Approved by the Downtown
                   yeas  ee board Feb. 8, 2018

Signed:

Andy Maciejewski

DMN president




Approved by the      Business i   al trict board Jan. 23, 2018


Signed: Ca file
             he.
Doug Pollock           i
BID chairman
                                           Letter of Understanding

             City of Muskegon DPW and Muskegon downtown Business Improvement District

This is a Letter of Understanding between the Muskegon downtown Business Improvement District (BID)
and city of Muskegon Department of Public Works (city) concerning the snowplowing of downtown
sidewalks for the winter seasons from Nov. 15, 2017 to April 15, 2020. City and BID officials will work
together to provide superior snow removal services the most efficient, cost-effective way.

For each snow season Nov. 15 to April 15, the BID will pay the city a total of $48,750 ($9,750 per month)
as a retainer to provide the outlined services below for Monday through Saturday. Sunday sidewalk
services for the three years will be requested on an “as needed” basis and billed by the city for time and
materials.

Monthly costs and invoices will be sent to Downtown Muskegon Now as managers of the BID and paid
by the city Finance Department with BID funds to the DPW. Muskegon DPW will provide DMN a monthly
accounting of the downtown sidewalk activity and expenses, reports that will be shared with BID board
members.

Sidewalk snowplowing, salting (as needed) and snow pile removal (as needed) will be provided by the
city when fresh snow accumulations are 2 inches or greater measured at Third Street and West Western
Avenue each morning. The goal with overnight snowfalls is to clear the sidewalks by 8 a.m. the next
morning starting along Western Avenue, if possible. The goal on Saturdays is to have the sidewalks on
the main streets of Western, Clay, Morris and Third cleared by 8a.m. or as needed. Sidewalk
snowplowing services provided by the city on Sundays and holidays will result in higher charges due to
 overtime and will be triggered by downtown needs. Sidewalk snow clearing is more limited on
 Saturdays-Sundays and holidays as outlined below.

 The area of sidewalk snow removal services is shown on the attached maps.


 Sidewalk Snow Removal for weekdays (Monday-Friday map)

     -        W. Western Ave. between 7" Street and Spring Street

     -        W.Clay Ave. between 3° St. and Spring Street.

     -        Webster Ave from 3% St. to Pine St.

     -         Morris St between 3° St. and Terrace St.

     -         Apple Avenue from First Street to Jefferson Street.

      -        Muskegon Avenue from First Street to Pine Street

      -        7 Street from W. Western Ave. to W. Clay


         -     6 Street from W. Western Ave. to W. Clay Ave.

         -     4 Street between W. Western Ave. & W. Clay Ave
  -            3" Street from the parking lot behind the Hume Building (at Morris) to Merrill Ave.

   -           24 Street between Morris Ave & Webster Ave.

   -           1% Street between Morris Ave & W. Apple. Ave.

   -           Jefferson St. between W. Western Ave & Walton Ave.

   -           Terrace St. between Shoreline Dr. & W. Muskegon Ave.

   -           Pine St. between W. Western Ave. & W. Muskegon Ave.

   -           Spring Street between W. Western Ave. and W. Clay Ave.

       Sidewalk Street Crossings
      -        All efforts should be made to keep sidewalk entrances to streets clear

       3° & W. Western Traffic Circle
       -       Thecross walks in the traffic circle at 3 and Western should also be cleared




Sidewalk snow removal for Saturdays-Sundays and holidays (weekend map)

       -        W. Western Ave. from Terrace to 7" St., both sides of the street.
       -        Morris Avenue, Terrace St. to Third St., both sides of the street.
       -        Clay Ave. from Third St. to Terrace St., both sides of the street.
       -        Third St. from Morris Ave. to Merrill Ave., both sides of the street.

          Sidewalk Street Crossings
       -        All efforts should be made to keep sidewalk entrances to streets clear

          3° & W. Western Traffic Circle
          -     The cross walks in the traffic circle at 3° and Western should also be cleared


Salting and snow pile removals

           -    Salting of sidewalks and crosswalk entrances will be done when they are treacherous and
                weather conditions for salting are favorable.
           -     Snow pile removal will be done when needed in coordination with piles from street plowing.

 City DPW and the BID have the right to review this letter of understanding at the end of each season.

 Issues concerning the daily sidewalk snow plowing services will be handled jointly by Dave Alexander,
 executive director of Downtown Muskegon Now on behalf of the BID or BID board members residing
 downtown on weekends and holidays and city Public Works Director or a designee.
On behalf of the city Department of Public Works:



   pip                                                   vate: DIT
Frank Peterson, Muskegon city manager




On behalf of the downtown Muskegon Business Improvement District:



   om Lobe                                                Date: uf2lt7
 Doug Pollock, BID board chairman
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                                        Letter of Understanding

        City of Muskegon DPW and Muskegon downtown Business Improvement District




This is an update of the Letter of Understanding between the Muskegon downtown Business
Improvement District (BID) and city of Muskegon Department of Public Works (city) concerning the
snowplowing of downtown sidewalks for the winter seasons from Nov. 15, 2018 to April 15, 2020. This
letter updates the price of the service BID will pay to the city and updates a new sidewalk area to be
serviced for the 2018-2019 and 2019- 2020 winter seasons.




For each snow season Nov. 15 to April 15, the BID will pay the city a total of $50,125 ($10,025 per
month) as a retainer to provide the outlined services below for Monday through Saturday. Sunday
sidewalk services for the two years will be requested on an “as needed” basis and billed by the city for
time and materials.




Additional Sidewalk Snow Removal for weekdays (see attached map)

    -   Clay Avenue from 7" Street to 9"" Street, south side sidewalk only
    -   9 Street from Clay Avenue to Webster Avenue, east side sidewalk only



On behalf of the city Department of Public Works:




    Li                                                           nate DML 8
Frank Peterson, Muskegon city manager




On behalf of the downtown Muskegon Business Improvement District:




Doug Pollock, BID board chairman
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                                                                                                                                         377 W. McMillan Rd

        SUMMIT                                                                                                                       Muskegon, Mi 49445
LAW CARE $f SNOW PLOWING ne.                                                                                                               Tel: 231-798-2932
Complete Outdoor Property Management                                                                                                       Fax: 231-799-8140
                                                                                                                             info@summitlawncare.net
                                                                                                                             www.summitlawncare.net

 Date:                 November 10, 2017
 To:                   Dave Alexander                                                     Service Site:         Same
 Company:              Downtown Muskegon                                                  Service Address:
 Billing Address       380 W. Western Ave                                                 Service Address:
 Billing Address                                                                          Service City, State, Zip
 City, State, ZIP      Muskegon MI 49440                                                  Site Contact:
 Phone:                231-724-3180                                                       Contact Phone:
 Fax:                                                                     Contract Start                           11/15/2017
 Email:                dalexander@downtownmuskegon.org                    Contract End:                            4/15/2020
 Proposal:             Snow & Ice Management 2017-20 Season (prices valid for 30 days)
                       Includes services drives

 Snow Plowing 2017/2020 Seasons                                                                                                            .
 Snow season dates: November 15, 2017 - April 15, 2020


                                                         Snow and Ice Control Services
        Frequency                                Description
                                                                    Per event services
                        Snow plowing and Shovel billed inS monthly installments
                        of $1,110 reach beginning November 1                               $              5,530.00" Total Seasonal
           nan
          wii
                                                                                                           550.         1            i



          15"-2"        shovel. watks + billed
                                         biled i in 5 monthly installments
                                                              install      of $225         $              1,225.00 |Total Seasonal
                        beginning November 1

                        Parking lot deicing per event                                      $                160.00 [Billed Per event
                                                                   Services by request
    Client approval     {Loader for stacking snow or loading truck                         $                150.00 jHourly
    ,Clientapproval     150 yard dump truck for hauling snow                               $                 85.00 |Hourly

  Snow will be plowed at the discretion of Summit Lawn Care & Snow Plowing, Inc. Customer understands that if snowfalls exceed 5" trucks may
  only plow throughways then return later to clear lots. We will make every effort to have snow removed before business hours; however, this
  may not be possible if 2" of snow has not fallen before 4 am. When customer agrees to parking lot deicing as needed, deicing will occur at the
  discretion of Summit Lawn Care & Snow Plowing, Inc. to designated areas when slippery and/or icy conditions warrant, regardless of snowfall
  totals. If customer elects to have deicing agents applied at their request, customer understands that the service will occur the next time a truck
  js in the area. If snow stacking or hauling is necessary, the customer will be notified for approval and will be charged at an hourly rate. if diesel
  or gas prices go over $4.50 per gallon we may find it necessary to apply a fuel surcharge. Requests to return to clear entrances after city plows
  may be counted as a fulll service visit. Snow clearing during extreme snow events of 8" or more in a 12-hour period may count as multiple visits.
  Salt prices are based on 2015 pre-purchase prices negotiated by Summit Lawn Care & Snow Plowing with suppliers. In the event an unexpected
  salt shortage occurs due to extreme weather demands or government salt seizure, customer may be notified regarding price increases. In the
  event that salt prices decrease, customer may be notified of the price decrease.

  Billing occurs once a month with an option to be billed twice a month. Payment terms are net 30 days. After 30 days a 10% late fee may be
  imposed. Any additional services will be performed upon the request of the customer. Option for electronic billing is available, Please call our
  office 231-798-2932 for additional service requests.


   Snow contracts are accepted on a first-come, first-served basis. Availability is limited. A fax copy of the agreement is acceptable.

   For multi-year contracts there will be a annual review in which both sides have the opportunity opt out if itis deemed necessary.

   Summit Lawn Care & Snow Plowing, Inc.
   A Michigan Company




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   Michael B. Weiler, President
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Dave Alexander

From:                                Scott Young <syoung@livmedia.com>
Sent:                                Wednesday, September 11, 2019 8:56 PM
To:                                  Dave Alexander
Subject:                             Analytics or Livability Muskegon Lakeshore



Sorry I forgot to send this earlier!



Top Cities Where sessions originated
Muskegon, Detroit, Georgetown Township, Norton Shores, Gloucester, Scottsdale

Key Points
    e      The Muskegon Livability landing page rank #1 in Google Search for “move to Muskegon.”
    e The Muskegon Livability landing page hosts the digital magazine plus
      7 custom articles with direct links to local businesses and attractions.
Top Content By pageviews
    1.     Muskegon, MI | Livability landing page
    2.     “More Than Meets the Eye: Discover the Arts Scene in This Hidden...”
    3.     “Discover the Beauty of Muskegon Lakeshore Neighborhoods”
    4.     “Business Initiative Helps Drive Economic Growth in Muskegon”
    5.     “Enjoy Some (Or All) of Muskegon Lakeshore's Local Food Favorites”
    6.     Norton Shores, MI | Livability landing page

Digital Magazine
TOTAL PAGE VIEWS: 19.78K
TOTAL VIEWS 634




Scott Young
Executive Integrated Media Manager
https:/Hivability.com/muskegon-lakeshore
syoung@livmedia.com
(256)394-1068
| Content Marketing
 Showcase your brand and extend your reach in print, online and via social media.
 Content Marketing is a way for you to engage your audience by giving them legitimate
 information they want while positioning you and your brand as a trusted resource.

     SPONSORED CONTENT

 Our sponsored content program uses the power of editorial and photography to give
 you five dynamic ways to reach and retain your target audience.

 ¢     CHOICE OF 8-PAGE OR 16-PAGE IN PRINT AND DIGITAL: Choice of full-page or digest size

 e     1,000 OVERRUN PRINTED COPIES

 ¢     STAND-ALONE DIGITAL VERSION: Distribute through email and social media, and embed

       on your website as additional content!
 e     MARKETING LANDING PAGE ON LIVABILITY.COM WITH STATE OR CITY PAGE PROMOTION

 ¢     FEATURED DIGITAL CONTENT WITH PAID PROMOTION: Digital translation of one to two

       articles in Livability voice that will be in a fixed position within the main article river

       sitewide. Articles are categorized within the city section, based on the content topic and
       will be optimized for paid promotion on various social media and content channels.

       *Upgrade available


      BRAND   STORIES


 Tell the story of your business or organization through a Brand Story, a special
 sponsored article written and designed in the overall tone and style of the publication.

 e     CHOICE OF FULL PAGE OR TWO-PAGE SPREAD IN PRINT AND DIGITAL

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 e     25 MAGAZINE COPIES

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                             Here are a few of our
                             advertising partners.
Livability Magazine 2020


Brand story

1 page spread 300 words $7,730

2 page spread 450 words $10,895

Theme: Center of the Action along the Muskegon Lakeshore, where to play as you work, live and stay in
the city of Muskegon.

Location: Downtown to the beach

Talking points:


    e   Food & Drinks
            o          Highlight a few places in both downtown and Lakeside
            o.         Possible ideas:
                           =    Pigeon Hill
                           =    Unruly
                           =    Wonderland Distillery, Bryl and Sprig, Rake (new)
                           =    Se4sons

                           =    Timbers
                           =    Lake House
                           =    The Deck
                           =    Fricano’s
                           =    Dockers

    e   Recreation
            o.         Bike trail
            o          Bike share program
             o         Pere Marquette

             o         McGraft Park
             o         Muskegon Country Club
    e   Accommodations: Delta, Shoreline Inn, Pidge Inn, Bed and Breakfasts, numerous vacation
        rentals and Air B&Bs

    e = Arts and Culture
             o         Highlight art and culture institutions from downtown to the beach
             o         Including MMA, Hackley Library, H-H Homes, Lakeshore Museum Center, LST 393,
                       Muskegon Heritage Museum, USS Silversides
    e    Events
             o         Burning Foot

                       Lakeshore Art Festival
             oo00000




                       Rebel Road & Bike Time
                       Unity Music Festival
                       Parties in the Park
                       Shoreline Jazz Festival
                       lrish Festival
           ©   Polish Festival
           o   Latino Festival
           o   Taste of Muskegon


Deadline to submit talking points, quotes and images: November 1*
             JOURNAL                                    Journal Communications inc                             Contract 1D: 086502

  Wy         COMMUNICATIONS                             ole Naan                                                Advertiser1D: 10005344
       ZA    CiS*CAA MEDIA, COSTON CONTENT,             Franin TN 92967                                                 PO. NONE
             725 Cool Springe Bed. Sine ae
             Frashin, Teremsane 27064
             61S 271 0 «han BI INON



  Dave Alexander, Frank Peterson                                      Mo Contact
  City of Muskegon
  833 Terrace Street
                               SAS EIR
                           |   dalexenderéidovmnt
                                                 ows




                                                                      Sales Reps)

                                                                      {225} Scott Young


 “Publication: Livabildy Muskegon Lakeshore, Michigan
  Contract Status: Proposad-Sent Gut

- Contract Description: 2 Page Srand Story + ondne MR




                                                                                               ee



            Special instructions                                                          Total Surnenary


                                                                                                            Space:   $40,080.00
                                                                                                     ADI / DISC :        25.00


                                                                                    |                  Sales Tex:         $0.00


                                                                                                 Contract NET:       $10,985.00
             DOWNTOWN MUSKEGON

       BUSINESS IMPROVEMENT DISTRICT




       SPECIAL ASSESSMENT BENEFIT ANAYLSIS SUMMARY

PREPARED BY THE MUSKEGON COUNTY EQUALIZATION DEPARTMENT
                     August 25, 2017
August 25, 2017.




Downtown Muskegon Business Improvement District Board
933 Terrace Street
Muskegon, MI 49443



Dear Board Members:

In accordance with your request, I have examined the proposed special assessment district for the
Downtown Muskegon Business Improvement District. The purpose of this analysis is to document
the reasonableness of this special assessment district by identifying and quantifying any accrued
benefits. It is subject to the normal governmental restrictions of escheat, taxation, police power and
eminent domain. The effective date of this analysis is August 25, 2017.

The proposed special assessment district encompasses all classes of properties.         The Downtown
Muskegon Business Improvement District Board           has   provided per parcel      cost estimates in
accordance with the City’s Special Assessment Policy and all project-related costs.

The three year project is estimated to have a first year assessment of $179,933.

The amount of money to be spread is based on a per parcel rate of $0.08 per square foot of lot size
for a “Class A” Property and $0.04 per square foot of lot size for a “Class B” Property as defined by
the Downtown Muskegon Business Improvement District Board in their Bylaws.               The Downtown
Muskegon Business Improvement District Board is solely responsible for these figures.

In conclusion, it is my opinion that the special assessment amounts as provided by the Board justly
and reasonably represents the accrued benefits to the properties encompassed by this project. The
amounts reflect the sum of the immediate estimated value enhancement and the intrinsic value that
will accrue from an overall increase in property values due to an improved quality of life created by
the proposed project.   Simply stated, the rate of $0.08 per square foot of lot size for a “Class A”
Property and $0.04 per square foot of lot size for a “Class B” Property as defined by the Downtown
Muskegon Business Improvement District Board in their Bylaws for the above mentioned project
area appears reasonable and equitable based upon the data presented by the Downtown Muskegon
Business Improvement District Board, and supporting office records.

Sincerely,




(Dong. Vorndde
             Vanr
Donna Vandervries, MMAO
City of Muskegon Assessor
West Western Avenue and 3"4 Street




                       Equalization Departmentfile photo
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                Downtown Muskegon Business Improvement District

2018 - 2020 Assessment
Regarding: Assessment for 2018, 2019 and 2020
Date: Aug. 11, 2017
To: Muskegon City Clerk/City Commission
From: Downtown Muskegon Business Improvement District Board

Overview:

After separate public hearings, the Muskegon City Commission approved the Downtown Muskegon Business
Improvement District on Nov. 24, 2015 and the district assessment rolls on Jan. 12, 2016. The approval was
for one year. Again in 2016, the Muskegon City Commission had a status quo renewal of the BID for 2017 after
public hearings Sept. 27, 2016 and Oct. 25, 2016. The BID Board used 2017 to study and review the BID
District and the assessment structure, coming to a recommendation for 2018 and beyond.

Following a review of requested and needed services within the Downtown Muskegon Business Improvement
District, the BID Board recommends to the Muskegon City Commission to extend the Downtown Muskegon
Business Improvement District for an additional 3 YEARS with an assessment be established for the 2018,
2019 and 2020 calendar years.

The BID board recommends the Business Improvement District boundaries be slightly increased to better
reflect downtown activities and benefits of the district. The BID board also recommends changes to the
assessment rates, property classifications and maximum assessments to more fairly spread responsibility for
downtown services. Like in 2017, the assessments would be placed on the winter property tax bills for 2018 -
2020.

2018 - 2020 Assessments:

   -    “Class A” Properties, as defined in the BID Bylaws, shall be assessed an annual assessment of
        $0.08/sf with no assessment to exceed $4,000. Contiguous properties with the same use and same
        owner shall be assessed as one property. Property lot size on record with the County Assessor shall be
        used in determining the square footage of properties.
            o Inthe instance of a condo property the master dead shall be used in determining the percent of
               the assessment that an individual property owner would be assessed.


   -    “Class B” properties as defined in the BID Bylaws be assessed an annual assessment of $0.04/sf with
        no assessment to exceed $2,000. Contiguous properties with the same use and same owner shall be
        assessed as one property. Property lot size on record with the County Assessor shall be used in
        determining the square footage of properties.
            o   Note that the BID Board on April 25, 2017 voted to amend the BID Bylaws to define a “Class B”
                property as: “Properties located within the Downtown Muskegon Business Improvement District
                which are currently use for, or zoned for industrial or manufacturing.” The word “automotive”
                was removed from the definition, moving that category of property to “Class A.”


    -   Based on this assessment structure, approximately $179,933 can expected to be collected for services
        to support businesses and property owners within the BID in 2018.
        (A budget recommendation & explanation is attached as a separate memo.)


    -   The assessment shall be placed on the 2018, 2019 and 2020 winter property tax bills.



    -   The 2018 -2020 BID district, assessment rolls and collection methods were discussed at BID Board
        meetings Jan. 24, March 28 and April 25, 2017. A resolution supporting the above recommendation
      was voted on at a May 23, 2017 BID Board meeting. Due to a number of absent board members, a
      revote was taken at the July 25, 2017 meeting. The vote result of the same resolution at the two
       meetings was as follows:




2017 BID Extension Vote:

      Nlember                           No   Abstention   Motion/Support            Absent
                      } ><] >K >< </e
 Chair Doug
 Pollock
VC Gary Post                                                 Support
 Bruce Lindstrom
 John Riegler                                                                     (at May 23)
 Phyllis Watson-
 Laudermill
                                                              Motion
                      <><] [><]




 Frank Peterson
 Clyde Whitehouse
 Mike Hennessy
 Bob Tarrant
         Downtown Muskegon Business Improvement District

Budget Recommendation & Explanation
Date: Aug. 11, 2017
To: Muskegon City Clerk/City Commission
From: Downtown Muskegon Business Improvement District Board

Budget Recommendation:

This is a proposed third-year budget for the Downtown Muskegon Business Improvement
District. Based on a two tier assessment where “Class A” Properties pay $0.08/sf annual and
“Class B” Properties pay $0.04/sf annual the Downtown Muskegon BID can expect to generate
$179,933 during 2018.

                      Proposed 2018-2020 BID budgets

 2017 BID Estimated Fund Balance                 $25,000
 2017 Estimated Revenues                         $179,933
               2018 Expenditures
 Snow removal                                    ($75,000)
 Landscaping                                     ($30,000)
 Marketing, promotion, events                    ($24,000)
 Streetscape                                     ($13,000)
 Administration                                  ($25,000)
 Contingency                                     ($12,933)


 Total                                           ($179,933)

 Estimated Fund Balance Dec. 31, 2018            $25,000



Budget Note:

The BID Board in 2016 appointed Downtown Muskegon Now as staff and managers of the BID.
A Letter of Understanding between the BID and the DMN board was signed, having the budget
and general spending categories established by the BID Board and work plans carried out by
DMN. The administrative fee of $25,000 per year was established for 2017.

All unused funds go to cash reserves in fund balance.

Budget Explanation:

Snow removal: The BID’s largest line item is dedicated to snowplowing and salt application
along sidewalks within the BID where the majority of the Class A properties are located along
portions of W. Western Ave., Clay Ave., Morris Ave., Terrace St., Jefferson, 1%, 2", 3% 6&7"
Streets. Funds will also be used to clear parking areas which are generally used by the public—
specifically the two lots between 2" and 3” Streets accessed off of Morris Ave. With plenty of
fund balance for snow removal, the BID Board will attempt to expand the snow removal services
as the budget allows for 2018 and beyond.
Landscaping: The Downtown Muskegon BID in 2017 contracted with city of Muskegon Public
Works Department to provide a high level of landscaping service after seeking bids from private
contractors. The BID will likely seek a three-year contract to provide these services 2018-2020.
Summer Landscaping includes the wedding and fertilization of common areas throughout the
BID (grass cutting is done by the city). This line item also includes the planting and maintenance
of flower planters throughout the BID (this item could be completed by a different vendor than
the one doing the landscaping and clean up). Fall clean-up will consist of removal of leaves from
the BID district and preparation of the planning beds for the winter. The BID board significantly
increased the landscaping portion of the budget vs. 2016 with the intention of furthering BID
landscaping services to Terrace Avenue, Clay Avenue and Pine Street as funds allow.

Marketing, promotion, events: The BID was used to launch the highly successful First Fridays
events in the downtown, 6-8 p.m. family-friendly gatherings that have included a family dance
party, two hugely popular street performance events and a “touch the truck” event. Beyond
events, the BID is supporting an updated Downtown Muskegon website, a revised downtown
email list,   a new downtown e-newsletter and an annual tri-fold downtown map/brochure, direct
and indirect advertising among other marketing and promotional activities.

Streetscape: This is a broad spending category that allows the BID Board to improve downtown
Muskegon through new holiday decorations, public art projects, banners,
directional/informational signs, benches, trash receptacles, sidewalk repairs, new planters,
public space maintenance such as Olthoff Stage and Alcoa Square and like expenditures.

Administration: Downtown Muskegon Now provided the staff support to design and establish the
Downtown Muskegon Improvement District in 2015 and 2016. As promised to the Muskegon
City Commission for 2016, there was no BID funds expended for “salaries and benefits” —
administrative costs. The BID requires staff time and effort. Going forward DMN needs to be
compensated for its time and effort. Thus, administrative line-item in the 2017 budget continues
for 2018 and beyond.




The 2018 — 2020 BID budget and work plan was approved by a vote of the BID Board on May
23, 2017. Due to absent members a revote of the same motion was taken at the July 25, 2017
meeting. The combined results were:
2018 -2020 BID Budget Vote:

     Member        Yes        No   Abstention   Motion/Support    Absent
Chair Doug          X
Pollock
VC Gary Post        xX                              Motion
Bruce Lindstrom
John Riegler        x                                            (at May 23)
Phyllis Watson-     X
Laudermill
Frank Peterson      X                              Support
Clyde               x
Whitehouse
Mike Hennessy       Xx
Bob Tarrant         X
                       Bylaws



                          Of



The Downtown Muskegon Business Improvement District




                 Adopted April 29, 2015

                 Amended April 25, 2017
                                               Purpose

The Downtown Muskegon Business Improvement District was created to promote economic

development in downtown Muskegon and enhance services to existing businesses located in

Downtown Muskegon through marketing activities, common area maintenance and

beautification.




                                               Article 1


                                    Property Classifications


                                       Class “A” Properties


  Properties located within the Downtown Muskegon Business Improvement District which are

  currently used for, or zoned for commercial, office, retail or other similar activities not listed

                                                below


                                       Class “B” Properties


 Properties located within the Downtown Muskegon Business Improvement District which are

                    currently use for, or zoned for industrial or manufacturing


                                       Class “C” Properties


 Properties located within the Downtown Muskegon Business Improvement District which are

                         currently used for nonprofit or religious activities


                                       Class “D” Properties


 Properties located within the Downtown Muskegon Business Improvement District which are

             currently used for, or zoned for educational or governmental activities.
                                                Article 2


                                          Governing Board

                                      Section 2.1 —- Composition

 The Downtown Muskegon Business Impro
                                             vement District Board shall consist of nine (9)
 members. Board composition shall be consis
                                                tent with the State of Michigan enabling legisla
                                                                                                 tion,
 Act No. 120 of the Public Acts of 1961. Statue
                                                  allows for between seven (7) and fifteen (15)
 members. Board membership may be increased
                                                    or decreased by a recommendation of the BID
 Board at the first quarterly annual meeting in Januar
                                                        y with the new board composition taking
 effect the following January 1.


                                      Section 2.2 —- Board Terms

 Each board member will be appointed to a three
                                                (3) year term with no more than half of board
seats expiring in one year. For the initial board,
                                                     board members will drawl lots to determine what
members will serve one (1), two (2) and three
                                                   (3) year teams. Board terms end on December
                                                                                                  31
of the expiring year. The first year term for inaugu
                                                      ral board members will expire on December
31, 2016 following the first full year of service.




                                    Section 2.3 —- Board Openings

Nominees for annual openings shall be indors
                                             ed by the Downtown Muskegon Business

Improvement District board at its fall quarterly meetin
                                                        g and then sent to the Muskegon City
Commission for formal appointment.




                                   Section 2.4— Regular Openings

Individuals seeking nomination/appointment to the
                                                        board should complete an application of
interest. If more individuals express interest in
                                                   open positions than there are positions the
Downtown Muskegon Business Improvement
                                                  District may conduct an election by mail.


                           Section 2.4.2 - Voting Eligibility in Elections

               Assessable property owners within the Downt
                                                           own Muskegon
               Business Improvement District are eligible voters
                                                                 for the Business
               Improvement District Board.
                        Section 2.5 — Vacancies, Resignations and Remova
                                                                         ls
  Vacancies which occur between fall quarterly meetin
                                                      gs shall be filled by appointment via a
  recommendation of the Business Improv
                                        ement District Board to the Muskegon City

  Commission.




                                    Section 2.6 —- Compensation

 Downtown Muskegon Business Improvement District
                                                 Board members shall not receive any
 compensation for their services.




                                              Article 3


                                              Officers

                      Section 3.1 — Appointment of Chair and Vice-C
                                                                    hair

 The Downtown Muskegon Business Improvement
                                            District Board shall annually select one of its
 members to serve as Chair and Vice-Chair.


The Chair shall preside at all meetings.


The Vice-Chair shall act in the capacity of the Chair
                                                      in the absence of the Chair. In the event of
a vacancy in the office of Chair, the Vice-Chair
                                                 will assume the office of Chair and the Busine
                                                                                                ss
Improvement District Board shall select a successor
                                                    to the office of Vice-Chair at the earliest
practical time.




                                     Section 3.2 — Secretary

The Downtown Muskegon Business Improvement District
                                                            Board shall designate a qualified
member of the downtown Muskegon services office
                                                     staff to serve as secretary of the Business
Improvement District Board. The Secretary shall file
                                                     a detailed record of all proceedings in the
downtown Muskegon services office and take all
                                                other action as necessary for the proper and
expeditious execution of all board actions.
                                             Article 4


                                            Meetings

                                Section 4.1 - Open Meetings Act

 All meeting of the Downtown Muskegon Business Improvement District
                                                                    Board shall be
 conducted at a public meeting held in compliance with the Michigan Open Meetings
                                                                                  Act, Act No.
 267 of the Public Acts of 1976. Any property owner or business owner located
                                                                              within the
 Downtown Muskegon Business Improvement District shall be given the
                                                                    opportunity to be heard.




                                  Section 4.2 — Meetings Held

The Downtown Muskegon Business Improvement District Board shall
                                                                meet a minimum of once
per quarter. Additional meetings may be called between standing
                                                                meetings with no less than 48

hours notice.


Standing quarterly meeting should cover:


    -   41 Quarterly Meeting — Annual report/selection of chair & Vice-chair
    -   Qn Quarterly Meeting — Discussion of following year’s services
    -   3 Quarterly Meeting — Discussion of assessment based on recommended services
    =   4? Quarterly Meeting - Recommendation of Assessment & recommendation of new
        board members.


                               Section 4.3 — Notice of Meetings

Notices of all meetings (regularly scheduled and special) shall be posted
                                                                          a minimum of two
weeks in advance on the City of Muskegon’s website and the appropriate
                                                                       downtown Muskegon
organization's website.


                               Section 4.4 — Amending Bylaws

The Downtown Muskegon Business Improvement District Bylaws may be
                                                                  amended by a simple
majority vote of the board.
                                             Article 5


                                         Administration

                                      Section 5.1 - Records

All records of the Downtown Muskegon Business Improvement District board
                                                                         are available to
the public in compliance with the Michigan Freedom of Information Act. Meeting
                                                                               agendas, board
packets, meeting minutes and annual financials shall be posted to the administer
                                                                                 ing agency’s
website.




                                 Section 5.2 — Annual Meeting

At the first quarterly meeting of the year an annual report shall be presented
                                                                               which provides an
overview of the previous year’s activities and budget expenditures. The
                                                                        annual report will be
publically available via the administering agency's website.




       Business Improvement District Bylaws were amended as of April 25, 2017 by
                                                                                 a
       unanimous vote of the BID board.
To: DDA board members

From: Dave Alexander, Business Development Manager

Re: Economic development/events monthly report

Date: 7-9-19




Despite all of the events, vacations and activities, interest in downtown Muskegon has not
waned at the beginning of this summer.

Convention Center — The Clark construction trailer is in place behind the LC Walker Arena and
the contractor is ready to begin underground utility work for the convention center. The
Muskegon City Commission has approved its last changes to the development agreement and
the bonding resolution. The county should be doing the same as subcontractors are secured.
The project timetable still is to have the convention center open the first quarter of 2021.

794 Northtown - The former Al Perri Furniture store has been transformed into a mixed use
facility with Redmon’s Kitchen opening and Aldea Coffee and Rake’s Brewing not far behind.

Third Street Dock— As the city and Mart Dock continue pursuing a land swap — Fisherman’s
Landing for the Third Street Dock — community development leaders and city staff quietly plan
public use of the space between Mart Dock and Shoreline Inn, including how to link downtown
to the waterfront using Third Street. It is a great location for a needed second cruise ship dock
and provide shopper-dock access to the downtown.

Lakeview Lofts — The first residents of Lakeview Lofts moved in last week with more coming
this week. The planned Boomtown Market has moved to the first floor of Lakeview Lofts and
hopes to open a small store yet this month while construction continues. Work progresses on
Lakeview Lofts Il with construction expected this fall.

Opportunity Zone — Investors from the Grand Rapids area are parading through downtown
looking to become involved in the Lakeview Lofts Il and Foundry Square OZ developments of
Great Lakes Development Group.

Retail-Restaurant-Office — All existing businesses, a Mexican restaurant, women’s clothing
store and dental office are looking for space in downtown Muskegon, among other prospects.

Western Place — Construction is well underway on 15, three-story, three-bedroom town homes
at Jefferson and Western Avenue. The units will be priced from $299,000.

Watermark — Moses Gross from Brooklyn, N.Y. gave it his best effort to redevelop 1 million
square feet of former office furniture industrial space into mixed-use residential. He has stalled
 in those efforts and will now have the Watermark property up for sale.
EVENTS: Report from Ryan Cummins in the city clerk’s office

Taste of Muskegon — Taste of Muskegon went great! We had an increase in revenues — the
largest Taste in its history -- despite poor weather on Friday. We had strong and steady crowds
throughout the day on Saturday. The cooking demonstrations were well attended and the Kid’s
Area was a great attraction. We heard great feedback from patrons and our food vendors.



Food Truck Rally — The first Food Truck Rally of the year also had a great crowd. We had a good
variety of food trucks. Many enjoyed the music and the extended drinking area. Many people
are asking for more of them. The next two are July 24 and August 21.




Chalk the Walk/First Fridays — Chalk the Walk was a huge hit on July 5 and the Lakeshore Art
Festival. We have partnered closely with the Chamber and prize giveaways were Lakeshore
Community Cash.




150" Celebration — The 150 Committee is working hard on the final touches. We are in
communication with the bands to finalize details and are promoting the concerts and the free
community gathering heavily. The free community gathering will include kid’s activities,
presentation by local officials, live music and a flyover.




Street Performers/First Fridays — The Street Performers event planning is going well with a
great variety of performance types planned. We are finalizing the locations and map for each
performer but so far there has been great interest on Facebook. More flyers will also be going
out with Kids Food Basket distribution. The event is Friday Aug. 2 6-8 p.m.
To: DDA board

From: Dave Alexander, Business Development Manager/DDA

Re: August monthly development/events report

Date: 8-13-19


Here is an overview on a few critical issues | have been involved with over the past month:

Marketing downtown: | met with Don Kalisz from the DDA and partner in Revel. We discussed
various ways in which the DDA and the city can accomplish its marketing and promotion
activities. | am putting on hold any DDA discussions and my recommendation for moving
forward until the budget is clarified for 2019-2020.

The Leonard: Corey Leonard and Sweetwater Development has completed the final land deal
for the DMDC corner lot at Second and Western. He is putting his final financial package
together and hopes to be under construction on a six-story mixed-use building by early fall.

BoomTown: Dana Precious has opened the much requested “downtown market” with
BoomTown on the first floor of Lakeview Lofts. Please patronize her business. It needs to be
successful as she builds out her space and begins offering grab to go and fresh items. This is
business in progress.

Pine Street: Nipotes is open as are some of the businesses in NorthTown 794. Please check
them out. Pine Street is becoming a small and thriving commercial district within the downtown
as has Midtown along Third Street.

Investors: The city’s economic development team continues to meet with investors interested
in downtown Muskegon, many of them drawn by the Opportunity Zone incentives available.
Small business inquiries also continue as shop owners looked to establish new businesses or
relocate existing businesses into the downtown. A case in point is the new cocktail bar of West
Michigan Rum Company’s Burl & Sprig outlet in the Nobel Building, hopefully opening yet this
month.

Cruise ships: There has been a lot of discussion among the private and public sectors, including
city, chamber and county leadership on how to handle the potential explosion of Great Lakes
cruise ship activity. A second cruise ship dock beyond Heritage Landing is key to that planning
as is the logistics/security and onshore experiences as we ramp up for 32 daily ports of call in
2020 and potentially up to 50 by 2021 or 2022.

Port meetings: The city, county, chamber, WMSRDC and others are hosting two groups of state
officials on Thursday Aug. 15 as they explore Muskegon port development and cruise ship
operations as the Pearl Mist is in town that day. The groups will end their time here with a
lunch and cruise of Muskegon Lake on board the AquaStar.
Morris-Third parking lot: Repaving of the parking lot being paid for by a collaboration of the
DDA, DMDC and BID is underway this week. We should have an improved parking surface by
week’s end, if not sooner.

Tours/presentations: | continue to provide tours and presentations on downtown and our
historic transformation. Just two most recently were educators from around the county
exploring downtown through the MAISD training sessions.




                                             EVENTS


An update from Ryan Cummins, city clerk’s office/events:

150*: We had a great birthday party! Things went smoothly. We received excellent feedback
from those who attended the concerts and free community gathering. Many people
commented about how much they enjoyed themselves and how much the event reminded
them of the Muskegon Summer Celebration days.

First Fridays August Street Performers: We had a great turnout for the Street Performers event
and many different kinds of performers for all ages. The sidewalks were filled with people and
many people stopped into downtown businesses during and after the event. Next year we will
be considering whether to close the street to ensure safety with the large crowds and space
limits on the sidewalks.

First Fridays September Touch the Truck: Touch the Trucks will be happening on 9/6 from 6p-
8p. We have a wide variety of trucks from police cars, fire trucks and ambulances to semis and
tow trucks. The trucks will be spread out along Western Avenue.

Halloween events: The Halloween Bash is scheduled for October 19 at the Farmer’s Market and
Western Market.

Western Market: We are working with many chalet owners on their event ideas. A Pet Parade
is tentatively scheduled for 9/7. A dinosaur dig is scheduled for 9/21 in the back sand area. We
are also working on a possible move tonight with the movie being projected onto the 333
Western Ave building wall that abuts the sand area. Also, there is Ashley Cooper’s City Hop idea
as well.

Food truck Rally: The final rally of the year is set for August 21 from 5p-8p. Let There Be Rock
will be the band.

Farm to Table Dinner: The Farm to Table is scheduled for 9/5 from 6p-9p. Chef Jack Page will be
cooking a delicious meal that is focused on Michigan ingredients and using several vendors
from our Farmers Market. The menu and tickets are available through EventBrite.
To: DDA board members

From: Dave Alexander, downtown manager


Re: September economic development/events report

Date: Sept. 10, 2019


We have a tremendous summer in downtown Muskegon in terms of events, visitors, continued
interest from businesses and investors and an overall buzz that continues to grow.

Parking lot: Resurfacing the DMDC public parking lot at Third and Morris was completed and
looks great. Thanks for the DDA participation.

Construction: The convention center is under construction with a potential completion in the
first quarter of 2021. Three other projects are in line to be under construction yet this fall ... the
second phase of Lakeview Lofts, The Leonard and a new Mircotel by Wyndam. Lakeview Lofts
and The Leonard both should be on the October Michigan Strategic Fund agenda and with state
approval of a Community Revitalization Program grant/loan should be under construction.

880 First: On the city commission agenda tonight will be a recommendation to pursue a
proposal from Joel Furgeson/Brianna Scott for redevelopment of the former AmeriBank
property. It would be mixed use with commercial on the main floor and residential. Above.
There are already two interested commercial parties out of Lansing, one for a restaurant and
the other an entertainment/event space.

Samaritas: The large Grand Rapids Christian non-profit is pursuing a 53-unit affordable senior
housing development at Spring and Clay behind Northtown 794.

Midtown: The Third Street streetscape project is now underway and Third will be closed from
Merrill to Muskegon for the next two months. Brad Martell has provided Midtown parking from
his lot at 1144 Third, the former Mattson Olds property.

Former Olds property: Brad Martell would like to find a development partner for an extensive
redevelopment site on the old Mattson Olds property. As a Redevelopment Ready Community,
the city of Muskegon is in line for significant state assistance to help Brad and the city get the
property in a position to seek requests for proposals.

Social Districts: The concept of carrying a beer down Western Avenue is not dead but needs
state enabling legislation. We will work with state Rep. Terry Sabo’s office in pursuing such
legislation in Lansing after the state budget has been settled.

No smoking: The number of cigarette butts at PM Park, other city parks and along downtown
sidewalks is obnoxious. The city hopes to clean up that mess by banning smoking in city parks
and along sidewalks and public right of ways in the downtown. The idea is to get the smokers
out of the front of businesses and into the back of them. The issue was discussed at Monday’s
commission work session.

Business interests: The interest in downtown locations remains strong. In the past months
downtown is being looked at by a two-dentist office, a new physical therapy practice, a soup
producer/retailer, an Italian pastry business, an established hair salon, two bakeries, two
Mexican restaurants ... those are the business interests | am aware of and working with.
Downtown remains a hot product.

Presentations: In the past month, | have had extensive meetings with bankers from PNC and
Huntington wanting to know what is going on in downtown and how to engage better in the
community. | also presented to the Muskegon Women’s Club and welcomed the final cruise
ships.

                                   Ryan Cummins event report

Farm to Table Dinner: We had a sellout Farm to Table Dinner this year! Chef Jack Page
prepared an excellent meal with 89% of the ingredients coming from within 30 miles of the
market. Many people commented about how well things were decorated. We had many
generous product donations from area businesses and market vendors for the silent auction
and dinner ingredients. Overall the fundraiser was a great success and support for the market.

Touch the Trucks: We had a fantastic turnout for Touch the Trucks. Over 25 trucks were placed
along Western Ave from the Farmer’s Market to Pigeon Hill. A number of businesses reached
out and wanted to be a part of the event. Many people have commented and messaged us
saying this year’s event was the “best ever” and how they appreciated a free family friendly
event. Another person commented about how the restaurants and shops had “amazing”
hospitality as well. Thank you to Ramos Towing for making this event happen.

Dinosaur Dig: A dinosaur dig is scheduled for 9/21 from 11a-2p at the Western Market sand
area. This was the idea of a Western Marker vendor, Tatterweave. This is a free event where
children can dig in the sand to find dinosaurs toys, fossils, and eggs. Prizes will be given away
for those who find golden eggs.

Halloween Bash: The Halloween Bash is scheduled to take place on October 19. The event will
include games, children activities, and prizes. There will be princesses and super heroes to
interact with children as well as pumpkin decorating. Trick or Treating will take place at the
Farmer’s Market and Western Market.

Christmas: Planning begins now on Small Business Saturday, Christmas Tree Lighting and
Holidays in the City.
    New Midtown era begins this fall with streetscape project;

                      Third Street closed through Nov. 1

MUSKEGON, MI - (Aug. 30, 2019) The Midtown commercial district is prepared this fall to
become a stronger link between the City of Muskegon’s near-downtown urban neighborhoods
and Downtown Muskegon.

The city will embark on a significant streetscape upgrade of the historic Third Street business
district from Muskegon to Merrill avenues. Third Street will be completely closed to vehicular
traffic starting Sept. 3 through Nov. 1, according to Muskegon Director of Public Works Leo
Evans.

During the street and sidewalk reconstruction, all Midtown businesses will be open and easily
accessible from free public parking lots on the east side of Third Street from Houston Avenue to
First Street on the former Mattson Oldsmobile property. Blue and white signs will be placed
throughout the district directing customers and visitors to “Midtown parking.”

Those driving to Midtown will be able to cross Third Street at Houston Avenue and can access
Midtown businesses and residents using First and Fourth streets. Pedestrian access to the Third
Street businesses and residences will be maintained throughout the construction.

The scope of the approximately $900,000 project will include water main and service line
replacements, street reconstruction, sidewalk widening, new decorative streetlighting,
landscape plantings, a bus stop shelter, and street furniture. The goal is to blend the look of
Midtown with downtown’s West Western Avenue, Evans said.

The prime contractor for the Third Street project is Jackson-Merkey of Muskegon. Funding is
coming from a $200,000 Consumers Energy Foundation grant, a $40,000 Community
Foundation for Muskegon County grant, $40,000 in federal Community Development Block
Grants, $400,000 from the city’s water fund and $220,000 from the city’s major street fund.

The Midtown project comes at a time of transformation of the business district.

“As the upgrades to Midtown are made this fall, the business owners and investors in the
district are beyond excited to be on Third Street,” said Lighthouse Property Management’s
Kathy Dennison, a Midtown property owner. “It is amazing to see what has evolved in the last
couple of years. The passion and energy is contagious ... we are rising together. “

                                                                   For more information contact:

                                               Muskegon DPW Director Leo Evans, 231-724-6920

                 Muskegon Downtown Development Authority’s Dave Alexander, 231-215-8827
                Third Street/Midtown Streetscape Construction
                                        September 3 - November 1 2019

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    - Third Street will remained closed to traffic through the construction
    - All Midtown businesses will remain open and accessible
    - Patrons and customers can park in the former Mattson Olds parking                                                   Roads open during
    lots                                                                                                                  Midtown construction
    -The intersection at Houston and Third will remain open through the
    construction

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