Lakeside Business Improvement District Agenda 09-18-2024

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                                      CITY OF MUSKEGON
                           LAKESIDE BUSINESS IMPROVEMENT DISTRICT-
                              CORRIDOR IMPROVEMENT AUTHORITY
                                       BOARD MEETING


DATE OF MEETING:                              September 18, 2024
TIME OF MEETING:                              9:00 a.m.
PLACE OF MEETING:                             City Hall Room 204, 933 Terrace St, Muskegon, MI


                                                                     AGENDA

I.         Roll Call

II.        Approval of minutes – August 14, 2024

III.       CIA Agenda Items – Jocelyn Hines

                    A. CIA Financial Statements – August 31, 2024

IV.        BID Agenda Items – Jocelyn Hines

                    A. BID financial statements – August 31, 2024
                    B. Budget – Mark Flermoen/Sarah Wilson
                    C. Visit Muskegon Ad
                    D. Holidays in the City
                          a. Cookie Crawl
                          b. Small Business Saturday
                    E. Lakeside Fall Festival Updates – Mark Flermoen

V.         Adjourn




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                                  aids or services should contact the City of Muskegon by writing or calling the following:

                    Ann Marie Cummings, City Clerk at 933 Terrace Street, Muskegon, MI 49440 or by calling (231) 724-6705 or TTY/
                                        TDD: Dial 7-1-1 and request that representative dial 231-724-6705
                          Lakeside Corridor Improvement Authority
                          Agenda Items III-A for September 18, 2024

                              Financial Statement as of 8-31-2024

Requesting Party: City Economic Development

Outline of Request: Staff is asking the Lakeside CIA to review and accept the CIA financial
statement as of August 31, 2024.

Staff Comments: As of August 31, 2024, your fund balance is $29,762.64. There is not much
change to this financial statement besides an increase in interest income totaling $62.00. At our
February 2024 meeting, we voted to transfer up to $19,356 to the Lakeside BID to cover
additional expenses of the BID. This transfer will happen once these funds are needed.

Staff Recommendation: To accept the Lakeside CIA financial statement as of August 31, 2024.

Suggested Motion: I move to accept the Lakeside Corridor Improvement Authority financial
statement as of August 31, 2024.
     LAKESIDE CIA FINANCIAL FOR 08/31/2024




Revenues                                              2023 ACTUAL            2024 BUDGET              31-Aug-24
Special Assessments                               $           7,473.00   $          22,198.00    $          22,198.00
Interest Income                                   $              29.64   $                -      $              62.00
Total                                             $           7,502.64   $          22,198.00    $         22,260.00

Expenses                                              2023 ACTUAL            2024 BUDGET              31-Aug-24
Landscaping                                       $                 -    $                 -     $                -
Holiday Decorations                               $                 -    $                 -     $                -
Snow Removal                                      $                 -    $                 -     $                -
Contingency                                       $                 -    $                 -     $                -
Transfer to Lakeside BID                          $                 -    $           19,356.00   $                -
Advertising                                       $                 -    $                 -     $                -
Total Expenses                                    $                 -    $           19,356.00   $                -

Net Rev/Expenses                                  $           7,502.64   $            2,842.00   $          22,260.00

Fund Balance at Beginning of Year                 $                 -                            $           7,502.64

Fund Balance at End of Year                       $           7,502.64                           $          29,762.64




O:\Planning\COMMON\BID & CIA-Lakeside\Lakeside CIA-BID 2024\Lakeside BID-CIA meeting 9-18-24\Lakeside CIA August 31 2024
                          Lakeside Business Improvement District
                         Agenda Items IV-A for September 18, 2024

                             Financial Statement as of 8-31-2024

Requesting Party: City Economic Development

Outline of Request: Staff is asking the Lakeside BID to review and accept the BID financial
statement as of August 31, 2024.

Staff Comments: As of August 31, 2024, your fund balance is $22,125.23. The total amount for
expenditures was $225 for Louise Hopson for social media. This is her quarterly invoice. There
was a beginning balance of $9,232.58. Expenses for cookie crawl and holiday punch cards will
appear on later financial statements.

Staff Recommendation: To accept the Lakeside BID financial statement as of August 31, 2024.

Suggested Motion: I move to accept the Lakeside Business Improvement District financial
statement as of August 31, 2024.
     LAKESIDE BID FINANCIAL FOR 08/31/2024




Revenues                                              2023 ACTUAL            2024 BUDGET              31-Aug-24
Special Assessments                               $          17,808.13   $          21,645.23    $          21,645.23
Interest Income                                   $             150.82   $             150.82    $              38.33
Grant (MML Foundation)                            $           5,000.00                           $                -
Lakeside District Assoc. (split cost Christmas)   $                -                             $                -
Lakeside Neighborhood Assoc.                      $                -     $                 -     $                -
Fall Festival                                     $           1,200.00   $                 -     $                -
Transfer from General fund for Snow Removal       $           7,633.92   $            3,920.00   $                -
Intended CIA Transfer                             $                -     $           19,355.95   $                -
Total                                             $          31,792.87   $           45,072.00   $         21,683.56

Expenses                                              2023 ACTUAL            2024 BUDGET              31-Aug-24
Landscaping                                       $             135.68   $           1,000.00    $                -
Holiday Decorations                               $           5,816.60   $           1,500.00    $           2,809.61
Snow Removal                                      $          40,320.00   $          28,000.00    $                -
Contingency                                       $                -     $                -      $                -
Fall Festival Expenses/Events                     $           8,714.57   $           9,150.00    $             300.00
Advertising                                       $           1,781.20   $           6,279.00    $           5,681.30
Total Expenses                                    $          56,768.05   $          45,929.00    $           8,790.91

Net Rev/Expenses                                  $          (24,975.18) $             (857.00) $           12,892.65

Fund Balance at Beginning of Year                 $          34,207.76                           $           9,232.58

Fund Balance at End of Year                       $           9,232.58                           $          22,125.23




O:\Planning\COMMON\BID & CIA-Lakeside\Lakeside CIA-BID 2024\Lakeside BID-CIA meeting 9-18-24\Lakeside Bid August 31 2024
09/09/2024 09:59 AM                             GL ACTIVITY REPORT FOR CITY OF MUSKEGON                      Page:          1/3
User: jessica.rabe
DB: Muskegon                                   TRANSACTIONS FROM 01/01/2024 TO 08/31/2024
Date         JNL   Type   Description                                Reference #             Debits     Credits         Balance

Fund 231 LAKESIDE   CORRIDOR IMPROVEMENT AUTHORITY
01/01/2024                231-000-001 CASH IN BANK                                  BEG. BALANCE                       7,502.64
01/31/2024 GJ       JE    INTEREST ON INVESTMENTS                           9838            1.56                       7,504.20
02/29/2024 GJ       JE    INTEREST ON INVESTMENTS                           9851            3.13                       7,507.33
03/05/2024 GJ       JE    AD VALOREM PROP TAX CAPT FOR LKSIDE CIA           9780       22,198.00                      29,705.33
03/31/2024 GJ       JE    INTEREST ON INVESTMENTS                          10051            7.75                      29,713.08
04/30/2024 GJ       JE    INTEREST ON INVESTMENTS                          10086           12.38                      29,725.46
05/31/2024 GJ       JE    INTEREST ON INVESTMENTS                          10254           12.39                      29,737.85
05/31/2024 GJ       JE    TO REVERSE MANUAL JOURNAL ENTRY: 10254           10255                          12.39       29,725.46
05/31/2024 GJ       JE    INTEREST ON INVESTMENTS                          10256              12.39                   29,737.85
06/30/2024 GJ       JE    INTEREST ON INVESTMENTS                          10309              12.39                   29,750.24
07/01/2024                2024-25 Fiscal Year Begin                                                                   29,750.24
07/31/2024 GJ       JE    INTEREST ON INVESTMENTS                          10466              12.40                   29,762.64
08/31/2024                231-000-001                               END BALANCE           22,272.39       12.39       29,762.64

01/01/2024                231-000-399 FUND BALANCE UNRESERVED                       BEG. BALANCE                      (7,483.91)
07/01/2024                2024-25 Fiscal Year Begin                                                                   (7,483.91)
08/31/2024                231-000-399                               END BALANCE                0.00        0.00       (7,483.91)

01/01/2024                231-000-402 PROPERTY TAX                                  BEG. BALANCE                           0.00
03/05/2024   GJ     JE    AD VALOREM PROP TAX CAPT FOR LKSIDE CIA           9780                      22,198.00      (22,198.00)
07/01/2024                2024-25 Fiscal Year Begin                                                                        0.00
08/31/2024                231-000-402                               END BALANCE                                            0.00
                          Cumulative Net Debits and Credits:                                   0.00   22,198.00      (22,198.00)

01/01/2024                231-000-665-004970 INCOME TAX-PENALTY & INTEREST          BEG. BALANCE                         (18.73)
01/31/2024   GJ     JE    INTEREST ON INVESTMENTS                           9838                           1.56          (20.29)
02/29/2024   GJ     JE    INTEREST ON INVESTMENTS                           9851                           3.13          (23.42)
03/31/2024   GJ     JE    INTEREST ON INVESTMENTS                          10051                           7.75          (31.17)
04/30/2024   GJ     JE    INTEREST ON INVESTMENTS                          10086                          12.38          (43.55)
05/31/2024   GJ     JE    INTEREST ON INVESTMENTS                          10254                          12.39          (55.94)
05/31/2024   GJ     JE    TO REVERSE MANUAL JOURNAL ENTRY: 10254           10255              12.39                      (43.55)
05/31/2024   GJ     JE    INTEREST ON INVESTMENTS                          10256                          12.39          (55.94)
06/30/2024   GJ     JE    INTEREST ON INVESTMENTS                          10309                          12.39          (68.33)
07/01/2024                2024-25 Fiscal Year Begin                                                                        0.00
07/31/2024   GJ     JE    INTEREST ON INVESTMENTS                          10466                          12.40          (12.40)
08/31/2024                231-000-665-004970                        END BALANCE                                          (12.40)
                          Cumulative Net Debits and Credits:                                  12.39       74.39          (62.00)


TOTAL FOR FUND 231 LAKESIDE CORRIDOR IMPROVEMENT AUTHORITY                                22,284.78   22,284.78       22,266.33
09/09/2024 09:59 AM                             GL ACTIVITY REPORT FOR CITY OF MUSKEGON                      Page:          2/3
User: jessica.rabe
DB: Muskegon                                   TRANSACTIONS FROM 01/01/2024 TO 08/31/2024
Date         JNL   Type   Description                                 Reference #            Debits     Credits         Balance

Fund 286 LAKESIDE   BID
01/01/2024                286-000-001 CASH IN BANK                                  BEG. BALANCE                       8,082.46
01/12/2024 CD       CHK   LAKESIDE NEIGHBORHOOD ASSOC.                     547276                        300.00        7,782.46
01/31/2024 GJ       JE    INTEREST ON INVESTMENTS                            9838              1.68                    7,784.14
02/09/2024 CD       CHK   PREFERRED LAWN CARE & SNOW PLOWING               547399                      2,809.61        4,974.53
02/29/2024 GJ       JE    INTEREST ON INVESTMENTS                            9851              2.66                    4,977.19
03/08/2024 CD       CHK   HARBOR HOUSE PUBLISHERS                          547495                        875.00        4,102.19
03/22/2024 CD       CHK   LOUISE HOPSON                                     35217                        350.00        3,752.19
03/31/2024 GJ       JE    INTEREST ON INVESTMENTS                           10051              1.82                    3,754.01
04/01/2024 GJ       JE    TO POST LAKESIDE BID COLLECTIONS                   9870         18,878.79                   22,632.80
04/26/2024 CD       CHK   MY SOCIAL NETWORTH LLC                            35353                        525.00       22,107.80
04/30/2024 GJ       JE    INTEREST ON INVESTMENTS                           10086              5.39                   22,113.19
05/03/2024 CD       CHK   ROCKET MARKETING                               36047(A)                      1,200.00       20,913.19
05/31/2024 GJ       JE    INTEREST ON INVESTMENTS                           10254              8.96                   20,922.15
05/31/2024 GJ       JE    TO REVERSE MANUAL JOURNAL ENTRY: 10254            10255                          8.96       20,913.19
05/31/2024 GJ       JE    INTEREST ON INVESTMENTS                           10256              8.96                   20,922.15
06/07/2024 CD       CHK   MARK FLERMOEN                                     35539                        825.90       20,096.25
06/14/2024 CD       CHK   LAWSON PRINTERS, INC.                             35574                      1,155.40       18,940.85
06/18/2024 GJ       JE    DIST OF FUNDS FROM 2023 SETTLEMENT                10139          2,766.44                   21,707.29
06/30/2024 GJ       JE    INTEREST ON INVESTMENTS                           10309              8.88                   21,716.17
07/01/2024                2024-25 Fiscal Year Begin                                                                   21,716.17
07/26/2024 CD       CHK   MY SOCIAL NETWORTH LLC                            35788                        525.00       21,191.17
07/31/2024 GJ       JE    INTEREST ON INVESTMENTS                           10466              8.94                   21,200.11
08/23/2024 CD       CHK   LOUISE HOPSON                                  37294(A)                        225.00       20,975.11
08/31/2024                286-000-001                                END BALANCE          21,692.52    8,799.87       20,975.11

01/01/2024                286-000-202 ACCOUNTS PAYABLE                              BEG. BALANCE                           0.00
01/08/2024   AP     INV   FACE PAINTER LAKESIDE FALL FEST                  102323                        300.00         (300.00)
01/12/2024   CD     CHK   LAKESIDE NEIGHBORHOOD ASSOC.                     547276            300.00                        0.00
02/07/2024   AP     INV   REMAINING BALANCE OF HOLIDAY LIGHTS LAKE         1677-2                      2,809.61       (2,809.61)
02/09/2024   CD     CHK   PREFERRED LAWN CARE & SNOW PLOWING               547399          2,809.61                        0.00
03/05/2024   AP     INV   HH MAGAZING QRTER PAGE LAKESIDE BID            CUS21103                        875.00         (875.00)
03/08/2024   CD     CHK   HARBOR HOUSE PUBLISHERS                          547495            875.00                        0.00
03/12/2024   AP     INV   REIMBURSEMENT FO LAKESIDE BID ADS                  0305                        350.00         (350.00)
03/22/2024   CD     CHK   LOUISE HOPSON                                     35217            350.00                        0.00
04/23/2024   AP     INV   LAKESIDE BID SOCIAL NETWORK MANAGEMENT          INV0594                        525.00         (525.00)
04/26/2024   CD     CHK   MY SOCIAL NETWORTH LLC                            35353            525.00                        0.00
04/30/2024   AP     INV   LAKESIDE BID SOCIAL MEDIA PRESENTATION/2              1                      1,200.00       (1,200.00)
05/03/2024   CD     CHK   ROCKET MARKETING                               36047(A)          1,200.00                        0.00
06/05/2024   AP     INV   REIMBURSEMENT FOR LAKESIDE BIG EXPENSES        06052024                        825.90         (825.90)
06/07/2024   CD     CHK   MARK FLERMOEN                                     35539            825.90                        0.00
06/11/2024   AP     INV   LAKESIDE BROCHURE                                100958                        683.70         (683.70)
06/11/2024   AP     INV   LAKESIDE BID RACK CARD                           101210                        471.70       (1,155.40)
06/14/2024   CD     CHK   LAWSON PRINTERS, INC.                             35574          1,155.40                        0.00
06/30/2024   AP     INV   SOCIAL MEDIA SERVICES 2ND QTR                  APR-JUNE                        225.00         (225.00)
07/01/2024                2024-25 Fiscal Year Begin                                                                     (225.00)
07/16/2024   AP     INV   LAKESIDE BID FACEBOOK 3RD QTR                   INV0613                        525.00         (750.00)
07/26/2024   CD     CHK   MY SOCIAL NETWORTH LLC                            35788            525.00                     (225.00)
08/23/2024   CD     CHK   LOUISE HOPSON                                  37294(A)            225.00                        0.00
08/31/2024                286-000-202                                END BALANCE           8,790.91    8,790.91            0.00

01/01/2024                286-000-399 FUND BALANCE UNRESERVED                       BEG. BALANCE                     (34,207.76)
07/01/2024                2024-25 Fiscal Year Begin                                                                  (34,207.76)
08/31/2024                286-000-399                                END BALANCE               0.00        0.00      (34,207.76)

01/01/2024                286-000-451 SPECIAL ASSESSMENTS                           BEG. BALANCE                           0.00
04/01/2024   GJ     JE    TO POST LAKESIDE BID COLLECTIONS                   9870                     18,878.79      (18,878.79)
06/18/2024   GJ     JE    DIST OF FUNDS FROM 2023 SETTLEMENT                10139                      2,766.44      (21,645.23)
07/01/2024                2024-25 Fiscal Year Begin                                                                        0.00
08/31/2024                286-000-451                                END BALANCE                                           0.00
                          Cumulative Net Debits and Credits:                                   0.00   21,645.23      (21,645.23)

01/01/2024                286-000-665-004970 INTEREST INCOME                        BEG. BALANCE                         (93.15)
01/31/2024   GJ     JE    INTEREST ON INVESTMENTS                            9838                          1.68          (94.83)
02/29/2024   GJ     JE    INTEREST ON INVESTMENTS                            9851                          2.66          (97.49)
03/31/2024   GJ     JE    INTEREST ON INVESTMENTS                           10051                          1.82          (99.31)
04/30/2024   GJ     JE    INTEREST ON INVESTMENTS                           10086                          5.39         (104.70)
05/31/2024   GJ     JE    INTEREST ON INVESTMENTS                           10254                          8.96         (113.66)
05/31/2024   GJ     JE    TO REVERSE MANUAL JOURNAL ENTRY: 10254            10255              8.96                     (104.70)
05/31/2024   GJ     JE    INTEREST ON INVESTMENTS                           10256                          8.96         (113.66)
06/30/2024   GJ     JE    INTEREST ON INVESTMENTS                           10309                          8.88         (122.54)
07/01/2024                2024-25 Fiscal Year Begin                                                                        0.00
07/31/2024   GJ     JE    INTEREST ON INVESTMENTS                           10466                          8.94           (8.94)
08/31/2024                286-000-665-004970                         END BALANCE                                          (8.94)
                          Cumulative Net Debits and Credits:                                   8.96       47.29          (38.33)

01/01/2024                286-000-684 MISC. & SUNDRY                                BEG. BALANCE                     (13,133.92)
07/01/2024                2024-25 Fiscal Year Begin                                                                        0.00
08/31/2024                286-000-684                                END BALANCE                                           0.00
                          Cumulative Net Debits and Credits:                                   0.00        0.00            0.00

01/01/2024                286-704-801 CONTRACTUAL SERVICES                          BEG. BALANCE                      39,352.37
01/08/2024   AP     INV   FACE PAINTER LAKESIDE FALL FEST                  102323         300.00                      39,652.37
02/07/2024   AP     INV   REMAINING BALANCE OF HOLIDAY LIGHTS LAKE         1677-2       2,809.61                      42,461.98
03/05/2024   AP     INV   HH MAGAZING QRTER PAGE LAKESIDE BID            CUS21103         875.00                      43,336.98
03/12/2024   AP     INV   REIMBURSEMENT FO LAKESIDE BID ADS                  0305         350.00                      43,686.98
09/09/2024 09:59 AM                             GL ACTIVITY REPORT FOR CITY OF MUSKEGON                       Page:          3/3
User: jessica.rabe
DB: Muskegon                                   TRANSACTIONS FROM 01/01/2024 TO 08/31/2024
Date         JNL   Type   Description                                Reference #             Debits      Credits         Balance

                          286-704-801 CONTRACTUAL SERVICES                          (Continued)
04/23/2024   AP   INV     LAKESIDE BID SOCIAL NETWORK MANAGEMENT          INV0594             525.00                   44,211.98
04/30/2024   AP   INV     LAKESIDE BID SOCIAL MEDIA PRESENTATION/2              1           1,200.00                   45,411.98
06/05/2024   AP   INV     REIMBURSEMENT FOR LAKESIDE BIG EXPENSES        06052024             825.90                   46,237.88
06/11/2024   AP   INV     LAKESIDE BROCHURE                                100958             683.70                   46,921.58
06/11/2024   AP   INV     LAKESIDE BID RACK CARD                           101210             471.70                   47,393.28
06/30/2024   AP   INV     SOCIAL MEDIA SERVICES 2ND QTR                  APR-JUNE             225.00                   47,618.28
07/01/2024                2024-25 Fiscal Year Begin                                                                         0.00
07/16/2024   AP   INV     LAKESIDE BID FACEBOOK 3RD QTR                   INV0613            525.00                       525.00
08/31/2024                286-704-801                                END BALANCE                                          525.00
                          Cumulative Net Debits and Credits:                               8,790.91         0.00        8,790.91


TOTAL FOR FUND 286 LAKESIDE BID                                                           39,283.30    39,283.30      (12,716.59)


GRAND TOTALS:                                                                             61,568.08    61,568.08        9,549.74
                          Lakeside Business Improvement District
                         Agenda Items IV-C for September 18, 2024

                                      Visit Muskegon Ad

Requesting Party: City Economic Development

Outline of Request: Staff is asking the Lakeside BID to approve an ad to be included in the
Official Visit Muskegon Visitor’s Guide.

Staff Comments: Last year the Lakeside BID approved ¼ page ad in the official Visit
Muskegon Visitor’s Guide in the amount of $875. Harbor House Publishers reached out seeing if
Lakeside was interested in including an ad in the 2025 guide. According to our Account
Executive, 45,000 copies will be distributed and it will receive over 350,000 views online. This
guide reaches people across Michigan, Illinois, Pennsylvanian, Wisconsin, and Indiana.

Staff Recommendation: To approve a ¼ page ad in the Visit Muskegon Visitor’s Guide in the
amount of $875.

Suggested Motion: I move to approve the ¼ page ad in the Visit Muskegon Visitor’s Guide in
the amount of $875.
                                                                                                                 ED E
                                                                                                                 TWTIO RIC
                                                                                                                  O
                              Visit
  Muskegon


                                                                                                                   I P
                                                                                                                   N


                                                                                                                    O NS E
                                                                             Official 2025 Visitors Guide




                                                                                                   YEAR LONG
                                                                                                  DISTRIBUTION
                                                                                                 ADDS VALUE AND
                                                                                                   EXPOSURE!




                                            PRINT                       DIGITAL

Visitors to Muskegon County
spend over $200 million each year
                                                                                               45,000
                                                                                                   print copies,
Don't miss your opportunity to capture this market                                                 in addition to
                                                                                               thousands of digital
Used by                            • The CVB’s premier print   • Business prospects
                                                                                                  views per year
Visit Muskegon                       and digital publication
                                     to promote the area       • Travel Ad Service
• 45,000 high quality print                                                                      Scan to view the
                                   Extensive and highly        • Michigan Brochure Service
  copies distributed as well as                                                                   digital edition
  an interactive digital edition   targeted distribution       • Lincoln Oasis in Illinois
• Stimulates interest in           • Information requests      • Pennsylvania DOT
  the area and fulfills
                                   • MDOT Welcome Centers
  information requests                                         • Detroit and Chicago Markets
                                   • Educational and
• Promotes Muskegon                                            • Digital edition available
                                     financial institutions
  County both inside and                                         on the CVB website
  outside of the region            • Visitors to the area        and social media              See rates on the reverse side



       For questions or to reserve your advertising space, please call Diane Gemmell at
231-582-2814 ext. 133 or reserve your ad online: www.harborhouse.com/muskegoncounty
www.harborhouse.com/muskegoncounty                                                                                                          MECHANICAL REQUIREMENTS
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RATES                                                                                                                             trimming to*
                                                                                                                               1/2 page (island)
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Inside front cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  3,425                                          1/4 page                                                 3 ⁄2"
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Inside back cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  3,425                                           1/8 page                                                 31⁄2"        x        25⁄16"
Page One premier position . . . . . . . . . . . . . . . . . . . . . . .  3,275
                                                                                                                               *On bleed pages, keep all live matter 3/8" from trim on all sides. Require 3/16" bleed
Page Two premier position . . . . . . . . . . . . . . . . . . . . . . .  3,275                                                 on all sides. Bleed refers to printing that goes beyond the edge of the sheet before
                                                                                                                               trimming. If you want your copy to print to the edge of the page, bleed is required.
Last Page premier position . . . . . . . . . . . . . . . . . . . . . . .  3,275                1/2 Page         1/2 Page
                                                                                                Vertical        Horizontal                                  ELECTRONIC FILES
RUN OF PUBLICATION
                                                                                                                                    We are Mac-based and prefer ads distilled as PDF files using press optimized
Full page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  3,100                                       settings with all fonts embedded. We also accept Adobe InDesign, jpg and eps files.
                                                                                                                               Adobe InDesign files must be submitted with all supporting files, including fonts. EPS
1/2 page island . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  2,050                                           files should have fonts converted to outlines and placed images embedded. Minimum
1/2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  1,650                                        resolution of 300 dpi is required. We recommend jpg files with type be created at 600
                                                                                                                               dpi resolution.
1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 875                                          We do not accept PowerPoint, Publisher, or Canva files. Files supplied in Word will
                                                                                               1/4 Page         1/8 Page       be distilled as a PDF or recreated.
1/8 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 475
                                                                                                                                  Video – Accepted file formats: avi, mov, mpeg, wmv. Aspect ratio: Video shot in
DIGITAL ENHANCEMENTS                                                                                                           Standard 4:3. Recommended video resolution: 640 x 480 or higher.
                                                                                             Terms: Net 30 days from order.
Link to your website from your advertisement  . . . . . . . . . $ 50                         Payment by check, Visa, Master-      Client takes full responsibility for the accuracy of supplied files. We do not assume
                                                                                             Card or American Express. We do   responsibility for reproduction quality of electronically submitted photography, video
Video on your business . . . . . . . . . . . . . . . . . . . . . . . . . . . . 350           not accept cash.                  or advertisements. We reserve the right to return advertisements or video not
                                                                                                                               supplied to our requirements.
                                                                                                                                  Please upload your file at www.harborhouse.com/muskegoncounty (up to
                                                                                                                               200 Mb).

                                                                                                                                                    CONTRACT REQUIREMENTS
£ CHECK ENCLOSED PAYABLE TO HARBOR HOUSE PUBLISHERS                                                                            A. Advertiser and advertising agency assume liability for content of their advertise-
£ MASTERCARD               £ VISA          £ AMERICAN EXPRESS                                                                  ments and assume responsibility for any claims arising therefrom made against the
                                                                                                                               Publisher, and agree to indemnify the Publisher against any expense or loss suffered
nnnnnnnnnnnnnnnn nn nn
CREDIT CARD NUMBER                                                                         MONTH		 YEAR
                                                                                                                               by reason of such claims. B. All copy subject to Publisher’s approval. C. Positioning
                                                                                                                               of advertising is at the discretion of the Publisher except where positions are covered
                                                                                                                               by contract. D. Advertisements not received by closing date will not be entitled to
                                                                                              EXP. DATE
                                                                                                                               proofs. E. Cancellations or changes in orders not accepted after closing date. Pre-
nnnn 3- or 4-DIGIT verification code from the back of your card                                                                ferred position not cancellable at any time. F. Failure of advertiser or advertising agen-
                                                                                                                               cy to make an insertion order correspond in price to specification with the scheduled
                                                                                                                               rate is regarded as a clerical error and the advertisement is published and charged
Signature����������������������������������������������������������������������������                                         according to the terms of the schedule in force without further notice.



                 RESERVE YOUR SPACE TODAY BY RETURNING THIS FORM
                                                                                                                               Please insert our advertisement in the
NAME������������������������������������������������������������������������������                                            Visit Muskegon
                                                                                                                               Official 2025 Muskegon County Visitors Guide
FIRM�������������������������������������������������������������������������������                                           £ Please repeat the advertisement you have on file.
                                                                                                                               £ Our advertisement is a­ ttached.
ADDRESS��������������������������������������������������������������������������
                                                                                                                               £ We will send a new advertisement under ­separate cover.
CITY�������������������������������������������������������������������������������                                           £ Prepare an advertisement based on the attached material.
                                                                                                                                  I understand there will be a charge for production services.
STATE__________________________________________________ ZIP������������������������
                                                                                                                                 _____________Size
                                                                                                                               £ Include a direct link to my website from my advertisement.
PHONE___________________________________ CELL������������������������������������                                             £ Include a video on my business.
                                                                                                                               £ I need more information.
EMAIL������������������������������������������������������������������������������
                                                                                                                               Harbor House Publishers
WEBSITE���������������������������������������������������������������������������                                            221 Water Street, Boyne City, Michigan 49712
                                                                                                                               (231) 582-2814 Ext. 133
                                                                                                                               dgemmell@harborhouse.com
SIGNED ________________________________________________ DATE����������������������                                            www.harborhouse.com/muskegoncounty
                          Lakeside Business Improvement District
                         Agenda Items IV-D for September 18, 2024

                                      Holidays in the City

Requesting Party: City Staff

Outline of Request: Staff is asking the Lakeside BID to consider an amount towards the cost of
the holiday brochures.

Staff Comments: City staff is seeking approval for the Lakeside BID to help cover the costs of
the holiday brochures highlighting events and activities happening in Muskegon around the
holiday season. These brochures will be mailed to every household and business in the City of
Muskegon. These brochures will primarily cover events in the Downtown and Lakeside area and
has the opportunity to bring more attention and attendance to Lakeside events and activities. The
total cost for brochures is $6,346. The DDA has agreed to cover up to $6,000. Any contribution
from the Lakeside BID will be greatly appreciated.

Staff Recommendation: To approve $XXX for the holiday brochures.

Suggested Motion: I move to approve $XXX for the holiday brochures.

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