Lakeside Business Improvement District Agenda 10-15-2025

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                         CITY OF MUSKEGON
         LAKESIDE BUSINESS IMPROVEMENT DISTRICT- CORRIDOR
              IMPROVEMENT AUTHORITY BOARD MEETING


DATE OF MEETING:                             October 15, 2025
TIME OF MEETING:                             9:00 a.m.
PLACE OF MEETING:                            City Hall Room 204, 933 Terrace St, Muskegon, MI

                                                              AGENDA

I.      Roll Call

II.     Approval of minutes – September 24, 2025

III.    CIA Agenda Items – Isabela Gonzalez

                   A. CIA Financial Statement – September 30, 2025

IV.     BID Agenda Items – Isabela Gonzalez

                   A.     BID Financial Statement – September 30, 2025
                   B.     Public Works Speaker – Dan VanderHeide
                   C.     Discussion: Signs Update
                   D.     Discussion: Corridor Improvement Plan/Solutions for District
                   E.     Discussion: Digital Sign at Grand Trunk
                   F.     Appointment of New BID Board member
                   G.     Discussion: Fall Festival Follow-Up

V.      Adjourn




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                  LAKESIDE BUSINESS IMPROVEMENT DISTRICT-
                      CORRIDOR IMPROVEMENT AUTHORITY
             REGULAR BOARD MEETING September 24, 2025 MEETING MINUTES

Meeting called to order at 9:00 am by M. Flermoen

I.    ROLL CALL
MEMBERS PRESENT: M. Lyonnais, C. Castle, M. Smith, L. Hopson, M. Flermoen, S. Wilson
MEMBERS ABSENT: E. Bodman (E), D. Ghezzi, R. Jenkins
OTHERS PRESENT: J. Hines, I. Gonzalez, W. Webster, Capt. Scott Zonnebelt

II.    Approval of Minutes – S. Wilson made a motion to approve the minutes from August 27, 2025.
       Supported by M. Smith with all in favor.
III.   CIA Financial Statement – August 31, 2025 – I. Gonzalez. As of August 31, 2025, the fund balance is
       $60,120.35. The monthly interest from April to July was recently posted, totaling 75.09. No transfers
       from the CIA account to the BID have occurred.
        L. Hopson made a motion to accept the Lakeside Corridor Improvement Authority financial
       statement as of August 31, 2025 and supported by S. Wilson. Roll call was taken. Ayes: M. Lyonnais,
       C. Castle, M. Smith, L. Hopson, M. Flermoen, S. Wilson Nays: None
IV.    A. BID Financial Statement– August 31, 2025 – I. Gonzalez - As of August 31, 2025, the fund balance is
       $22,927.77. L. Hopson made a motion to accept the Lakeside BID financial statement as of August 31,
       2025 and supported by M. Smith. Roll call was taken.
       Ayes: M. Lyonnais, C. Castle, M. Smith, L. Hopson, M. Flermoen, S. Wilson
       Nays: None
       B.       Public Safety Presentation – Discussion Only - Capt. Scott Zonnebelt presented data on speed,
       In the last 10 years, over 900 citations have been issued. 30 in 2025 in Lakeside. Crashes in the last 10
       years have been 271 in Lakeside, roughly 27 per year on average. Shortage of officers per shift
       continues.
       C.       Holidays in the City Donation – I. Gonzalez - Staff is asking the Lakeside BID for a $500 donation
       to the City Communications team for the Holiday Brochures. M. Smith made a motion to approve a
       $300 donation from the Lakeside Business Improvement District to the City Communications team for
       the Holiday Brochures. Supported by L. Hopson. Roll call was taken.
       Ayes: M. Lyonnais, C. Castle, M. Smith, L. Hopson, M. Flermoen, S. Wilson
       Nays: None
       D.       Attendance – Discussion Only. I. Gonzalez shared the attendance expectations. It was
       discussed to possibly allow each member to appoint a liaison in their absence. I. Gonzalez to discuss
       with members separately.
       E.       Consideration of a Corridor Improvement Plan – Discussion Only. The board maintains an
       adopted Corridor TIF Plan that guides eligible expenditures. Given ongoing business turnover and
       continuing pedestrian safety concerns, staff recommends a focused discussion on priorities for the
       primarily seasonal corridor. Further discussion next month
       F.       City Sign Ordinance – Discussion Only. The BID Chair has requested a discussion on the City’s
       sign ordinance, specifically regarding temporary yard signs placed in the public right-of-way (terraces)
       within the business district. The intent is to explore whether businesses would be permitted to display
     such signs during business hours. Further discussion and possibly have attendance from zoning in the
     next meeting.


V.   Adjournment at 10:43 am
                     Lakeside Corridor Improvement Authority
                      Agenda Items III-A for October 15, 2025

                        Financial Statement as of 09-24-2025

Requesting Party: City Economic Development

Outline of Request: Staff is asking the Lakeside CIA to review and accept the CIA
financial statement as of September 30, 2025.

Staff Comments: As of September 30, 2025, the fund balance is $60,120.35.
No transfers from the CIA account to the BID have occurred.

Staff Recommendation: To accept the Lakeside CIA financial statement as of
September 30, 2025.

Suggested Motion: I move to accept the Lakeside Corridor Improvement Authority
financial statement as of September 30, 2025.
     LAKESIDE CIA FINANCIAL FOR 09/30/2025




Revenues                                             2024 ACTUAL            2025 BUDGET              30-Sep-25
Special Assessments                              $          22,198.00   $          37,103.00    $          36,584.00
Interest Income                                  $              97.88   $              75.00    $             112.00
Total                                            $          22,295.88   $          37,178.00    $          36,696.00

Expenses                                             2024 ACTUAL            2025 BUDGET              30-Sep-25
Landscaping                                      $                -     $                 -     $                -
Holiday Decorations                              $                -     $                 -     $                -
Snow Removal                                     $                -     $                 -     $                -
Contingency                                      $                -     $                 -     $                -
Transfer to Lakeside BID                         $           6,374.17   $           15,213.00   $                -
Advertising                                      $                -     $                 -     $                -
Total Expenses                                   $           6,374.17   $           15,213.00   $                -

Net Rev/Expenses                                 $          15,921.71   $           21,965.00   $          36,696.00

Fund Balance at Beginning of Year                $           7,502.64                           $          23,424.35

Fund Balance at End of Year                      $          23,424.35                           $          60,120.35




O:\Planning\COMMON\BID & CIA-Lakeside\Lakeside CIA-BID 2025\Lakeside BID-CIA 10 15 25\Lakeside CIA September 2025.xlsx
                      Lakeside Business Improvement District
                      Agenda Items IV-A for October 15, 2025

                         Financial Statement as of 9-24-2025

Requesting Party: City Economic Development

Outline of Request: Staff is asking the Lakeside BID to review and accept the BID
financial statement as of September 30, 2025.

Staff Comments: As of September 30, 2025, the fund balance is $22,577.77.
The $300 donation to the Communications Department was transferred. Additionally, a
$50 printing fee for 200 Fall Festival brochures was processed.
Staff Recommendation: To accept the Lakeside BID financial statement as of September
30, 2025.

Suggested Motion: I move to accept the Lakeside Business Improvement District
financial statement as of September 30, 2025.
     LAKESIDE BID FINANCIAL FOR 09/30/2025




Revenues                                              2024 ACTUAL            2025 BUDGET             30-Sep-25
Special Assessments                               $          22,239.23   $          21,645.23   $          22,448.23
Interest Income                                   $              69.66   $             150.82   $              24.37
Grant (MML Foundation)                            $                -                            $                -
Lakeside District Assoc. (split cost Christmas)   $                -                            $                -
Lakeside Neighborhood Assoc.                      $                -     $                -     $                -
Fall Festival                                     $             800.00   $                -     $             200.00
Transfer from General fund for Snow Removal       $                -     $           3,266.00   $           3,920.00
Intended CIA Transfer                             $           6,374.17   $          15,212.94   $                -
Total                                             $          29,483.06   $          40,274.99   $          26,592.60

Expenses                                              2024 ACTUAL            2025 BUDGET             30-Sep-25
Landscaping                                       $               -      $           1,000.00   $                -
Holiday Decorations                               $          3,297.36    $           1,000.00   $                -
Snow Removal                                      $         23,000.00    $          23,000.00   $                -
Transfer to DDA                                   $            600.00    $                -     $                -
Fall Festival Expenses/Events                     $          3,497.99    $          12,000.00   $           2,745.00
Advertising                                       $          7,156.30    $           6,279.00   $           1,283.70
Total Expenses                                    $         37,551.65    $          43,279.00   $           4,028.70

Net Rev/Expenses                                  $          (8,068.59) $           (3,004.01) $           22,563.90

Fund Balance at Beginning of Year                 $           8,082.46                          $                13.87

Fund Balance at End of Year                       $             13.87                           $          22,577.77




O:\Planning\COMMON\BID & CIA-Lakeside\Lakeside CIA-BID 2025\Lakeside BID-CIA 10 15 25\Lakeside Bid September 2025.xlsx
                                               GL ACTIVITY REPORT FOR CITY OF MUSKEGON
                                                    From 01/01/2025 to 09/30/2025


Date         JNL   Type   Description                             Reference #                    Debits     Credits            Balance

01/01/2025                231-000-001 CASH IN BANK                                     BEG. BALANCE                         23,424.35
01/31/2025   GJ    JE     INTEREST ON INVESTMENTS                         0000011096              9.76                      23,434.11
02/28/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011147                      9.76                      23,443.87
03/06/2025   GJ    JE     TAX CAPTURE FOR LAKESIDE CIA            0000010956                 36,584.00                      60,027.87
03/31/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011233                     17.39                      60,045.26
04/30/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011494                     25.02                      60,070.28
05/31/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011506                     25.03                      60,095.31
06/30/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011535                     25.04                      60,120.35
07/01/2025                25-26 Fiscal Year Begin                                                                           60,120.35
09/30/2025                                                        END BALANCE                36,696.00                      60,120.35


01/01/2025                231-000-399 FUND BALANCE UNRESERVED                          BEG. BALANCE                         (29,750.24)
07/01/2025                25-26 Fiscal Year Begin                                                                           (29,750.24)
09/30/2025                                                        END BALANCE                                               (29,750.24)


01/01/2025                231-000-402 PROPERTY TAX                                     BEG. BALANCE                               0.00
03/06/2025   GJ    JE     TAX CAPTURE FOR LAKESIDE CIA                    0000010956                      36,584.00         (36,584.00)
07/01/2025                25-26 Fiscal Year Begin                                                                                 0.00
09/30/2025                                                        END BALANCE                             36,584.00               0.00


01/01/2025                231-000-665-004970 INCOME TAX-PENALTY & INTEREST         BEG. BALANCE                                (48.28)
01/31/2025   GJ    JE     INTEREST ON INVESTMENTS                       0000011096                            9.76             (58.04)
02/28/2025   GJ    JE     INTEREST ON INVESTMENTS               0000011147                                    9.76             (67.80)
03/31/2025   GJ    JE     INTEREST ON INVESTMENTS               0000011233                                   17.39             (85.19)
04/30/2025   GJ    JE     INTEREST ON INVESTMENTS               0000011494                                   25.02            (110.21)
05/31/2025   GJ    JE     INTEREST ON INVESTMENTS               0000011506                                   25.03            (135.24)
06/30/2025   GJ    JE     INTEREST ON INVESTMENTS               0000011535                                   25.04            (160.28)
07/01/2025                25-26 Fiscal Year Begin                                                                                0.00
09/30/2025                                                      END BALANCE                                 112.00               0.00


01/01/2025                231-717-801 BUDGETED CONTRACTUAL SERVICES                    BEG. BALANCE                              0.00
07/01/2025                25-26 Fiscal Year Begin                                                                                0.00
09/30/2025                                                      END BALANCE                                                      0.00


01/01/2025                231-717-995 BUDGETED OTHER FINANCING USES                    BEG. BALANCE                              0.00
07/01/2025                25-26 Fiscal Year Begin                                                                                0.00
09/30/2025                                                      END BALANCE                                                      0.00


01/01/2025                231-717-995-200000 BUDGETED OTHER FINANCING USES             BEG. BALANCE                          6,374.17
07/01/2025                25-26 Fiscal Year Begin                                                                                0.00
09/30/2025                                                      END BALANCE                                                      0.00


01/01/2025                286-000-001 CASH IN BANK                                     BEG. BALANCE                             13.87
01/15/2025   GJ    JE     RECORD TRANSFER LAKESIDE BID SNOW REM           0000010797          3,920.00                       3,933.87
01/17/2025   CD    CHK    SUMMARY CD 01/17/2025                                                             225.00           3,708.87
01/24/2025   CD    CHK    SUMMARY CD 01/24/2025                                                             375.00           3,333.87
01/31/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011096                      0.70                       3,334.57
02/28/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011147                      1.39                       3,335.96
03/28/2025   CD    CHK    SUMMARY CD 03/28/2025                                                           1,100.00           2,235.96
03/31/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011233                      1.16                       2,237.12
04/02/2025   GJ    JE     TO POST LAKESIDE BID COLLECTIONS        0000011077                 16,645.47                      18,882.59
04/30/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011494                      4.40                      18,886.99
05/15/2025   CR    RCPT   CASH IN BANK                                                          792.00                      19,678.99
05/30/2025   CD    CHK    SUMMARY CD 05/30/2025                                                             200.00          19,478.99
05/31/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011506                      7.99                      19,486.98
06/06/2025   CD    CHK    SUMMARY CD 06/06/2025                                                             895.00          18,591.98
06/13/2025   CD    CHK    SUMMARY CD 06/13/2025                                                             683.70          17,908.28
06/20/2025   CD    CHK    SUMMARY CD 06/20/2025                                                             200.00          17,708.28
06/30/2025   GJ    JE     DIST OF FUNDS FROM 2024 SETTLEMENT      0000011370                  4,702.76                      22,411.04
06/30/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011535                      8.73                      22,419.77
07/01/2025                25-26 Fiscal Year Begin                                                                           22,419.77
07/29/2025   CR    RCPT   CASH IN BANK                                                          308.00                      22,727.77
08/19/2025   CRD   RCPT   CASH IN BANK                            0100972808                    200.00                      22,927.77
09/16/2025   GJ    JE     RECORD LAKESIDE DISTRICT COPIES         0000011687                                 50.00          22,877.77
09/30/2025   GJ    JE     DONATION FROM BID TO COMMUNICATIONS     0000011728                                300.00          22,577.77
09/30/2025                                                        END BALANCE                26,592.60    4,028.70          22,577.77


01/01/2025                286-000-018 ACCOUNTS RECEIVABLE                              BEG. BALANCE                              0.00
07/01/2025                25-26 Fiscal Year Begin                                                                                0.00
09/30/2025                                                        END BALANCE                                                    0.00
10/07/2025 03:42 PM                                                                                        Page:      1/3
                                               GL ACTIVITY REPORT FOR CITY OF MUSKEGON
                                                       From 01/01/2025 to 09/30/2025


Date         JNL   Type   Description                             Reference #                      Debits     Credits            Balance



01/01/2025                286-000-202 ACCOUNTS PAYABLE                                   BEG. BALANCE                              0.00
01/07/2025   AP    INV    MY SOCIAL NETWORTH LLC                                  0663                        375.00            (375.00)
01/14/2025   AP    INV    LOUISE HOPSON                           4TH QTR MEDIA                               225.00            (600.00)
01/17/2025   CD    CHK    SUMMARY CD 01/17/2025                                                   225.00                        (375.00)
01/24/2025   CD    CHK    SUMMARY CD 01/24/2025                                                   375.00                           0.00
03/10/2025   AP    INV    GABRIELLE ANNE MILLER                   1A                                        1,100.00          (1,100.00)
03/28/2025   CD    CHK    SUMMARY CD 03/28/2025                                                 1,100.00                           0.00
05/10/2025   AP    INV    MUSKEGON AXE THROWING                   7B3644D7-0002                               200.00            (200.00)
05/21/2025   AP    INV    MUSKEGON AXE THROWING                   7B3644D7-002                                200.00            (400.00)
05/30/2025   CD    CHK    SUMMARY CD 05/30/2025                                                   200.00                        (200.00)
06/03/2025   AP    INV    CARIBOU SERVICES, INC                   I53507                                      895.00          (1,095.00)
06/03/2025   AP    INV    LAWSON PRINTERS, INC.                   102944                                      683.70          (1,778.70)
06/06/2025   CD    CHK    SUMMARY CD 06/06/2025                                                   895.00                        (883.70)
06/13/2025   CD    CHK    SUMMARY CD 06/13/2025                                                   683.70                        (200.00)
06/20/2025   CD    CHK    SUMMARY CD 06/20/2025                                                   200.00                           0.00
07/01/2025                25-26 Fiscal Year Begin                                                                                  0.00
09/30/2025                                                        END BALANCE                   3,678.70    3,678.70               0.00


01/01/2025                286-000-399 FUND BALANCE UNRESERVED                            BEG. BALANCE                         (21,491.17)
07/01/2025                25-26 Fiscal Year Begin                                                                             (21,491.17)
09/30/2025                                                        END BALANCE                                                 (21,491.17)


01/01/2025                286-000-451 SPECIAL ASSESSMENTS                                BEG. BALANCE                            (594.00)
04/02/2025   GJ    JE     TO POST LAKESIDE BID COLLECTIONS                 0000011077                       16,645.47         (17,239.47)
05/15/2025   CR    RCPT   SPECIAL ASSESSMENTS                                                                  792.00         (18,031.47)
06/30/2025   GJ    JE     DIST OF FUNDS FROM 2024 SETTLEMENT      0000011370                                 4,702.76         (22,734.23)
07/01/2025                25-26 Fiscal Year Begin                                                                                   0.00
07/29/2025   CR    RCPT   SPECIAL ASSESSMENTS                                                                  308.00            (308.00)
09/30/2025                                                        END BALANCE                               22,448.23            (308.00)


01/01/2025                286-000-665-004970 INTEREST INCOME                             BEG. BALANCE                            (40.27)
01/31/2025   GJ    JE     INTEREST ON INVESTMENTS                         0000011096                            0.70             (40.97)
02/28/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011147                                    1.39             (42.36)
03/31/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011233                                    1.16             (43.52)
04/30/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011494                                    4.40             (47.92)
05/31/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011506                                    7.99             (55.91)
06/30/2025   GJ    JE     INTEREST ON INVESTMENTS                 0000011535                                    8.73             (64.64)
07/01/2025                25-26 Fiscal Year Begin                                                                                  0.00
09/30/2025                                                        END BALANCE                                  24.37               0.00


01/01/2025                286-000-684 MISC. & SUNDRY                                     BEG. BALANCE                           (800.00)
07/01/2025                25-26 Fiscal Year Begin                                                                                  0.00
09/30/2025                                                        END BALANCE                                                      0.00


01/01/2025                286-000-699 OPERATING TRANSFERS IN                             BEG. BALANCE                              0.00
07/01/2025                25-26 Fiscal Year Begin                                                                                  0.00
09/30/2025                                                        END BALANCE                                                      0.00


01/01/2025                286-000-699-100000 OPERATING TRANSFERS IN                BEG. BALANCE                                    0.00
01/15/2025   GJ    JE     RECORD TRANSFER LAKESIDE BID SNOW REM         0000010797                          3,920.00          (3,920.00)
07/01/2025                25-26 Fiscal Year Begin                                                                                  0.00
09/30/2025                                                      END BALANCE                                 3,920.00               0.00


01/01/2025                286-000-699-200000 OPERATING TRANSFERS IN                      BEG. BALANCE                         (6,374.17)
07/01/2025                25-26 Fiscal Year Begin                                                                                  0.00
09/30/2025                                                      END BALANCE                                                        0.00


01/01/2025                286-000-699-500000 OP. TRANS FROM ENTERPRISE FUND              BEG. BALANCE                              0.00
07/01/2025                25-26 Fiscal Year Begin                                                                                  0.00
09/30/2025                                                      END BALANCE                                                        0.00


01/01/2025                286-704-801 CONTRACTUAL SERVICES                               BEG. BALANCE                         28,685.74
01/07/2025   AP    INV    MY SOCIAL NETWORTH LLC                                  0663            375.00                      29,060.74
01/14/2025   AP    INV    LOUISE HOPSON                           4TH QTR MEDIA                   225.00                      29,285.74
03/10/2025   AP    INV    GABRIELLE ANNE MILLER                   1A                            1,100.00                      30,385.74
05/10/2025   AP    INV    MUSKEGON AXE THROWING                   7B3644D7-0002                   200.00                      30,585.74
05/21/2025   AP    INV    MUSKEGON AXE THROWING                   7B3644D7-002                    200.00                      30,785.74

10/07/2025 03:42 PM                                                                                          Page:      2/3
                                                GL ACTIVITY REPORT FOR CITY OF MUSKEGON
                                                     From 01/01/2025 to 09/30/2025


Date          JNL   Type   Description                             Reference #                 Debits     Credits           Balance

06/03/2025    AP    INV    CARIBOU SERVICES, INC                   I53507                     895.00                      31,680.74
06/03/2025    AP    INV    LAWSON PRINTERS, INC.                   102944                     683.70                      32,364.44
07/01/2025                 25-26 Fiscal Year Begin                                                                             0.00
08/19/2025    CRD   RCPT   CONTRACTUAL SERVICES                    0100972808                             200.00            (200.00)
09/16/2025    GJ    JE     COPIES FOR LAKESIDE DISTRICT FALL FES   0000011687                  50.00                        (150.00)
09/30/2025    GJ    JE     COPIES FOR LAKESIDE DISTRICT FALL FES   0000011728                 300.00                         150.00
09/30/2025                                                         END BALANCE              4,028.70      200.00             150.00


01/01/2025                 286-704-995 BUDGETED OTHER FINANCING USES                 BEG. BALANCE                             0.00
07/01/2025                 25-26 Fiscal Year Begin                                                                            0.00
09/30/2025                                                       END BALANCE                                                  0.00


01/01/2025                 286-704-995-200000 BUDGETED OTHER FINANCING USES          BEG. BALANCE                           600.00
07/01/2025                 25-26 Fiscal Year Begin                                                                            0.00
09/30/2025                                                       END BALANCE                                                  0.00


01/01/2025                 286-906-965 BAD DEBTS                                     BEG. BALANCE                             0.00
07/01/2025                 25-26 Fiscal Year Begin                                                                            0.00
09/30/2025                                                         END BALANCE                                                0.00


Grand Total                                                                                70,996.00    70,996.00         31,298.71




10/07/2025 03:42 PM                                                                                      Page:      3/3
                      Lakeside Business Improvement District
                      Agenda Items IV-C for October 15, 2025

                              Discussion: Signs Update

Requesting Party: City Economic Development & Chair

Outline of Request: Update on the signs discussion with the City Planning Department.
Staff Comments:
Staff Recommendation: N/A

Suggested Motion: Discussion Only
                        Lakeside Business Improvement District
                        Agenda Items IV-D for October 15, 2025

            Discussion: Corridor Improvement Plan/Solutions for District

Requesting Party: City Economic Development

Outline of Request: At the September meeting, staff introduced the idea of a corridor
improvement plan in response to ongoing business turnover and pedestrian safety
concerns in the district. While the board was not ready to take a position last month, staff
recommends continuing the conversation to begin identifying priorities.
Staff Comments: Possible considerations from the last discussion include maintaining a
walkable community, continued beautification efforts, exploring a program to support
tenants and landlords in preparing spaces for new businesses, and potential partnerships
with outside organizations such as Muskegon Innovation Hub’s Elevate West initiative to
connect entrepreneurs with available spaces. A long-term goal expressed by the board is
to establish Lakeside as a year-round district.
Staff Recommendation: N/A

Suggested Motion: Discussion Only
                       Lakeside Business Improvement District
                      Agenda Items IV-E for September 24, 2025

                       Discussion: Digital Sign at Grand Trunk

Requesting Party: City Economic Development

Outline of Request: Staff received an email from Aaron Bodbyl-Mast, representing the
Muskegon County Bicycling Coalition, suggesting the placement of a digital sign at the
Grand Trunk frontage along Lakeshore Drive, across from Ghezzi’s. The proposal
highlights the potential for such a sign to promote beach safety, park and Lakeside
events, and trail safety information. Aaron also noted that activating this frontage area
with a sign could support its future use as a public park space. The request was shared
with staff and mentioned as a possible initiative the Lakeside BID may want to consider
supporting.
Staff Comments: N/A
Staff Recommendation: N/A

Suggested Motion: Discussion Only
                      Lakeside Business Improvement District
                      Agenda Items IV-F for October 15, 2025

                      Appointment of New BID Board member

Requesting Party: City Economic Development

Outline of Request:
Staff Comments: The BID has received two applications for the recently vacant board
seat. After review, staff recommends the appointment of Jerome Johnson. Mr. Johnson is
a resident of the City of Muskegon and opened his business, Slappy’s Slaw Dog and
Sandwich, in Lakeside this year. His business brings customers into the district and he
would offer a fresh perspective as both a resident and business owner.
Staff Recommendation: Recommend appointment of Jerome Johnson to the Lakeside
BID.

Suggested Motion: I move to recommend Jerome Johnson for appointment to the
Lakeside Business Improvement District Board.
                       Lakeside Business Improvement District
                       Agenda Items IV-G for October 15, 2025

                                Fall Festival Follow-Up

Requesting Party: City Economic Development

Outline of Request: This item is intended as a Fall Festival follow-up discussion on
what went well, what could be improved, and ideas for future events.
Staff Comments: N/A
Staff Recommendation: N/A

Suggested Motion: N/A

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