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CITY OF MUSKEGON
LAKESIDE BUSINESS IMPROVEMENT DISTRICT- CORRIDOR
IMPROVEMENT AUTHORITY BOARD MEETING
DATE OF MEETING: November 19, 2025
TIME OF MEETING: 9:00 a.m.
PLACE OF MEETING: City Hall Room 204, 933 Terrace St, Muskegon, MI
AGENDA
I. Roll Call
II. Approval of minutes – October 15, 2025
III. Public Comment
IV. CIA Agenda Items – Isabela Gonzalez
A. CIA Financial Statement – October 31, 2025
V. BID Agenda Items – Isabela Gonzalez
A. BID Financial Statement – October 31, 2025
B. Discussion: MCBC Request for Concept Rendering Funding
C. Discussion: Corridor Improvement Plan/Solutions for District
D. Visit Muskegon 2026 Advertisement
E. Discussion: Placer.Ai Report for Lakeside 2025 Fall Festival
F. Discussion: Lakeside BID/CIA Budget 2026
VI. Adjourn
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LAKESIDE BUSINESS IMPROVEMENT DISTRICT-
CORRIDOR IMPROVEMENT AUTHORITY
REGULAR BOARD MEETING October 15, 2025 MEETING MINUTES
Meeting called to order at 9:00 am by M. Flermoen
I. ROLL CALL
MEMBERS PRESENT: M. Lyonnais, M. Smith, E. Bodman, L. Hopson, M. Flermoen, S. Wilson
MEMBERS ABSENT: C. Castle (E), D. Ghezzi, R. Jenkins
OTHERS PRESENT: I. Gonzalez, J. Hines, D. VanderHeide
II. Approval of minutes – September 24, 2025 S. Wilson made a motion to approve from September 24, 2025.
Supported by L. Hopson. All in favor.
III. CIA Agenda Items
A. No transfers from the CIA account to the BID have occurred - Isabela Gonzalez CIA - Financial Statement –
September 30, 2025 - As of September 30, 2025, the fund balance is $60,120.35. S. Wilson made a motion to
accept the Lakeside Corridor Improvement Authority financial statement as of September 30, 2025. Supported
by L. Hopson. Roll call was taken:
Aye: M. Lyonnais, M. Smith, E. Bodman, L. Hopson, M. Flermoen, S. Wilson
Nay: None
IV. BID Agenda Items – Isabela Gonzalez
A. BID Financial Statement – September 30, 2025 – Isabela Gonzalez - As of September 30, 2025, the fund balance
is $22,577.77. The $300 donation to the Communications Department was transferred. Additionally, a $50
printing fee for 200 Fall Festival brochures was processed. M. Smith made a motion to approve the Lakeside
Business Improvement District financial statement as of September 30, 2025. Supported by L. Hopson. Roll call
was taken:
Aye: M. Lyonnais, M. Smith, E. Bodman, L. Hopson, M. Flermoen, S. Wilson
Nay: None
B. Public Works Speaker – Dan VanderHeide discussed traffic calling measures that have and have not been
implemented in Lakeside. Speed related – essential tools are to make the streets look or appear more narrow to
decrease speeds. Signs, painted crosswalks are the main things that have been done. More signs can be put out
and should be discussed. Discussion only.
C. Discussion: Signs Update – Discussion only. Mark updated the ordinance on signs. Citywide, they will allow one
sign per business (any sign) as long as it abides by the sign ordinance for 6 months. Signs will be allowed only
during business hours.
D. Discussion: Corridor Improvement Plan/Solutions for District – Isabela Gonzalez confirmed previous
conversations include 1) maintain a walkable community, 2)continue beautification efforts, 3) exploring a
program to support a tenants and landlords in preparing spaces for new businesses and potential partnerships
with small business incubators such as Muskegon Innovation hubs. Long term goals is to make Lakeside a year
round destination. M. Flermoen discussed possible grant program for bringing new business into the district
such as $5,000 reimbursement grant reimbursement with stipulations. Further discussions and options
continue. S. Wilson shared budget to do so.
E. Discussion: Digital Sign at Grand Trunk – Isabela has invited the interested party from Muskegon County
Bicycling Coalition in November to clarify where a sign could be placed and other logistics.
F. Appointment of New BID Board member - The BID has received two applications for the recently vacant board
seat. After review, staff recommends the appointment of Jerome Johnson. Mr. Johnson is a resident of the City
of Muskegon and opened his business, Slappy’s Slaw Dog and Sandwich, in Lakeside this year. His business
brings customers into the district and he would offer a fresh perspective as both a resident and business
owner.
M. Lyonnaise made a move to recommend Jerome Johnson for appointment to the Lakeside Business
Improvement District Board. Supported by L. Hopson. Roll call was taken:
Aye: M. Lyonnais, M. Smith, E. Bodman, L. Hopson, M. Flermoen, S. Wilson
Nay: None
G. Discussion: Fall Festival Follow-Up
V. Adjourn 10:27
Lakeside Corridor Improvement Authority
Agenda Items IV-A for November 19, 2025
Financial Statement as of 10-15-2025
Requesting Party: City Economic Development
Outline of Request: Staff is asking the Lakeside CIA to review and accept the CIA
financial statement as of October 31, 2025.
Staff Comments: As of October 31, 2025, the fund balance is $60,120.35.
No transfers from the CIA account to the BID have occurred.
Staff Recommendation: To accept the Lakeside CIA financial statement as of October
31, 2025.
Suggested Motion: I move to accept the Lakeside Corridor Improvement Authority
financial statement as of October 31, 2025.
LAKESIDE CIA FINANCIAL FOR 10/31/2025
Revenues 2024 ACTUAL 2025 BUDGET 31-Oct-25
Special Assessments $ 22,198.00 $ 37,103.00 $ 36,584.00
Interest Income $ 97.88 $ 75.00 $ 112.00
Total $ 22,295.88 $ 37,178.00 $ 36,696.00
Expenses 2024 ACTUAL 2025 BUDGET 31-Oct-25
Landscaping $ - $ - $ -
Holiday Decorations $ - $ - $ -
Snow Removal $ - $ - $ -
Contingency $ - $ - $ -
Transfer to Lakeside BID $ 6,374.17 $ 15,213.00 $ -
Advertising $ - $ - $ -
Total Expenses $ 6,374.17 $ 15,213.00 $ -
Net Rev/Expenses $ 15,921.71 $ 21,965.00 $ 36,696.00
Fund Balance at Beginning of Year $ 7,502.64 $ 23,424.35
Fund Balance at End of Year $ 23,424.35 $ 60,120.35
O:\Planning\COMMON\BID & CIA-Lakeside\Lakeside CIA-BID 2025\Lakeside BID-CIA 11 19 25\Lakeside CIA October 2025.xlsx
Lakeside Business Improvement District
Agenda Items V-A for November 19, 2025
Financial Statement as of 10-15-2025
Requesting Party: City Economic Development
Outline of Request: Staff is asking the Lakeside BID to review and accept the BID
financial statement as of October 31, 2025.
Staff Comments: As of October 31, 2025, the fund balance is $5,902.77. Posted
expenses include: Fall Festival expenses including Earle Press printing, inflatables, and
Shoreline Shuttle tram. Other expenses include $3,000 to Lamar for the Lakeside
billboard advertisements and $11,500 for snowplowing services this winter.
Expenses to hit this November include $1,940 for DPW’s Fall Festival invoice and $499
for Shoreline Insurance.
Staff Recommendation: To accept the Lakeside BID financial statement as of October
31, 2025.
Suggested Motion: I move to accept the Lakeside Business Improvement District
financial statement as of October 31, 2025.
LAKESIDE BID FINANCIAL FOR 10/31/2025
Revenues 2024 ACTUAL 2025 BUDGET 31-Oct-25
Special Assessments $ 22,239.23 $ 21,645.23 $ 22,448.23
Interest Income $ 69.66 $ 150.82 $ 24.37
Grant (MML Foundation) $ - $ -
Lakeside District Assoc. (split cost Christmas) $ - $ -
Lakeside Neighborhood Assoc. $ - $ - $ -
Fall Festival $ 800.00 $ - $ 200.00
Transfer from General fund for Snow Removal $ - $ 3,266.00 $ 3,920.00
Intended CIA Transfer $ 6,374.17 $ 15,212.94 $ -
Total $ 29,483.06 $ 40,274.99 $ 26,592.60
Expenses 2024 ACTUAL 2025 BUDGET 31-Oct-25
Landscaping $ - $ 1,000.00 $ -
Holiday Decorations $ 3,297.36 $ 1,000.00 $ -
Snow Removal $ 23,000.00 $ 23,000.00 $ 11,500.00
Transfer to DDA $ 600.00 $ - $ -
Fall Festival Expenses/Events $ 3,497.99 $ 12,000.00 $ 4,620.00
Advertising $ 7,156.30 $ 6,279.00 $ 4,583.70
Total Expenses $ 37,551.65 $ 43,279.00 $ 20,703.70
Net Rev/Expenses $ (8,068.59) $ (3,004.01) $ 5,888.90
Fund Balance at Beginning of Year $ 8,082.46 $ 13.87
Fund Balance at End of Year $ 13.87 $ 5,902.77
O:\Planning\COMMON\BID & CIA-Lakeside\Lakeside CIA-BID 2025\Lakeside BID-CIA 11 19 25\Lakeside Bid October 2025.xlsx
Lakeside Business Improvement District
Agenda Items V-B for November 19, 2025
Discussion: MCBC Request for Concept Rendering Funding
Requesting Party: Muskegon County Bicycling Coalition (MCBC)
Outline of Request: Aaron Bodbyl-Mast, of the MCBC, would like to discuss the
Shoreline Trails and Greenways Plan and what it could mean for the district. Specifically,
MCBC is requesting that the Lakeside BID/CIA consider contributing funding toward a
conceptual rendering for an enhanced trailhead and placemaking area along Lakeshore
Drive. Clarity will be provided for the location, and Aaron will be available to answer
any questions. Attached to this agenda item, is an example of a rendering.
Staff Comments: There is also a Connect Muskegon page with information and
additional links to the finalized plan: https://muskegon-
mi.civilspace.io/en/projects/shoreline-trails-and-greenways-plan
For consideration, the Lakeside BID has BID funds to spend, and the 2026 budget is on
today’s agenda.
Staff Recommendation: N/A
Suggested Motion: Discussion Only
Below: Existing Conditions along Glenside Boulevard
73
Below: Conceptual rendering of the Broadway avenue greenway at Glenside Boulevard
74
Lakeside Business Improvement District
Agenda Items V-C for November 19, 2025
Discussion: Corridor Improvement Plan/Solutions for District
Requesting Party: City Economic Development
Outline of Request: At the October meeting, the board expressed interest in exploring a
program to provide direct financial support to new or existing businesses in the district.
Staff has since met with the City Attorney to clarify what is legally permissible under
Public Act 120 (BID) and Public Act 57 (CIA). TIF revenue cannot be used for direct
grants or startup assistance to private businesses. However, BID/CIA funds can be used
for improvements that meet a public purpose – such as façade improvements, shared
signage, landscaping, or pedestrian safety enhancements.
Staff Comments: Staff created several feasible and legal options for Lakeside BID
investments into the business community.
Staff Recommendation: N/A
Suggested Motion: Discussion Only
Legal Avenues the Lakeside BID can support business growth in
Lakeside
Option 1 – Privately Raised Business Support Fund (Outside BID/CIA)
A separate fund housed with a partner organization (ex: Community Foundation
for Muskegon County) that can issue direct grants to Lakeside businesses without
BID/CIA legal restrictions.
Key Features:
Can support startup costs, buildout, equipment, or working capital
Can be seeded by donations, sponsorships, fundraisers, or non-TIF dollars
Could include a Lakeside-based advisory or review committee
Considerations:
Requires outside fundraising or anchor pledge to establish
Not administered by the City; BID may only advocate, not finance
Option 2 – BID/CIA Matching Grant Program for Façade, Signage &
Landscaping
Allows the BID to use its legal powers to reimburse businesses or landlords for
visible improvements that enhance the district environment.
Eligible Projects:
Storefront façade upgrades
Exterior signage and lighting
Streetside landscaping, planters, or outdoor seating
ADA entrance improvements or pedestrian-oriented enhancements
Program Structure Options:
50% match up to $5,000 per project (example)
Could prioritize high-visibility properties or business turnover locations
Simple application + proof-of-payment reimbursement model
Expanded on Option 1 (Option 3) – Lakeside Community Business Support
Fund + Annual Fundraising Event
A business support fund created outside of the BID/CIA,but launched and
sustained through a Lakeside-branded fundraising event (street party, tasting event,
block fest, cruise-in, etc.).
How It Works:
A partner org (ex: Community Foundation for Muskegon County) holds the fund
BID/CIA does not contribute money, only helps organize/market the event
Event proceeds → direct grants for Lakeside businesses (startup, equipment,
buildout, etc.)
Could become a yearly model (“Support Your District Night” / “Lakeside
Strong” etc.)
Could include sponsorships, ticket sales, silent auction, donor tiers, etc.
Why This Is Different from Option 1:
Gives businesses AND residents a way to invest in each other
Builds district identity + foot traffic + PR value
What BID Can Legally Do:
✅ Promote the event
✅ Help coordinate logistics, permits, marketing
❌ Spend TIF dollars on grants or payouts
Lakeside Business Improvement District
Agenda Items V-D for November 19, 2025
Visit Muskegon 2026 Advertisement
Requesting Party: City Economic Development
Outline of Request: Staff has prepared a few mockups of potential quarter-size
advertisements for the 2026 Visit Muskegon magazine. Lakeside BID/CIA historically
purchases a quarter page each year to promote Lakeside. The cost of a quarter page is
$875. Staff is seeking direction to move forward with an advertisement and, if so, which
design to possibly use.
Staff Comments: N/A
Staff Recommendation: To recommend staff to move forward with a quarter-page
advertisement in the 2026 Visit Muskegon magazine and allow staff to finalize design
based on board feedback.
Suggested Motion: I move to approve the purchase of a quarter-page advertisement in
the 2026 Visit Muskegon magazine and authorize staff to finalize the design.
Lakeside Business Improvement District
Agenda Items V-E for November 19, 2025
Discussion: Placer.Ai Report for Lakeside 2025 Fall Festival
Requesting Party: City Economic Development
Outline of Request: As requested last month, staff has prepared a Placer.Ai report for
Lakeside’s 2025 Fall Festival for the board’s review.
Staff Comments: N/A
Staff Recommendation: N/A
Suggested Motion: Discussion Only
Lakeside Fall Fest 2025
Oct 1 - Oct 6, 2025
2025 Placer Labs, Inc. | More insights at placer.ai platform 2/7
Lakeside Fall Fest 2025
Oct 1 - Oct 6, 2025
2025 Placer Labs, Inc. | More insights at placer.ai platform 3/7
Lakeside Fall Fest 2025
Oct 1 - Oct 6, 2025
2025 Placer Labs, Inc. | More insights at placer.ai platform 4/7
Lakeside Fall Fest 2025
Oct 1 - Oct 6, 2025
2025 Placer Labs, Inc. | More insights at placer.ai platform 5/7
Lakeside Fall Fest 2025
Oct 1 - Oct 6, 2025
2025 Placer Labs, Inc. | More insights at placer.ai platform 6/7
Lakeside Fall Fest 2025
Oct 1 - Oct 6, 2025
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Lakeside Business Improvement District
Agenda Items V-F for November 19, 2025
Discussion: Lakeside BID/CIA Budget 2026
Requesting Party: City Economic Development
Outline of Request: The end of the year is approaching, staff has begun discussions for
Lakeside’s BID/CIA budgets. Staff would like to receive input from the board on how
BID funds should be allocated for 2026. Reminder, all BID funds must be spent before
the BID expiration in January 2027.
Staff Comments: N/A
Staff Recommendation: N/A
Suggested Motion: N/A
2026 Lakeside BID Budget
2025 Fund Balance $3,463.77
Revenue
INTENDED CIA Transfer $10,000.00
2026 Estimated Revenue $22,060.41
Transfer from General Fund for Snow Removal $3,000
Interest Income $150.82
Total $38,675.00
Expenditures
Snow Removal $23,000
Landscaping $1,000
Events $8,500
Advertising, Marketing, & Promotion $6,279
Holiday Decorations $0
Total $38,779
Estimated Fund Balance Dec. 31. 2026 ($104.00)
2026 Lakeside CIA Budget
2025 Fund Balance $60,035.30
Revenue
2026 Estimated Revenue (Tax Capture) $53,000.00
Interest Income $0.00
Total $53,000.00
Expenditures
Transfer to Lakeside BID $10,000
Total $10,000
Estimated Fund Balance Dec. 31. 2026 $103,035.30
Estimate
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