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LAKESIDE BUSINESS IMPROVEMENT DISTRICT-
CORRIDOR IMPROVEMENT AUTHORITY
REGULAR BOARD MEETING November 19, 2025 MEETING MINUTES
Meeting called to order at 9:00 am by M. Flermoen
I. ROLL CALL
MEMBERS PRESENT: M. Lyonnais, M. Smith, L. Hopson, M. Flermoen, D. Ghezzi, S. Wilson
MEMBERS ABSENT: C. Castle (E), E. Bodman, R. Jenkins
OTHERS PRESENT: A. Botbyle, I. Gonzalez, J. Hines, W. Webster
II. Approval of minutes – October 15, 2025 M. Smith made a motion to approve from October 15, 2025. Supported
by L. Hopson. All in favor.
III. Public Comments – None
IV. CIA Financial Statement as of 10-15-25
A. CIA Agenda Items As of October 31, 2025, the fund balance is $60,120.35. No transfers from the CIA account
to the BID have occurred. S. Wilson made a motion to accept the Lakeside Corridor Improvement Authority
financial statement as of October 31, 2025. Supported by L. Hopson. Roll call was taken:
Aye: M. Lyonnais, M. Smith, L. Hopson, M. Flermoen, D. Ghezzi, S. Wilson
Nay: None
V. BID Agenda Items – Isabela Gonzalez
A. BID Financial Statement – October 31, 2025 – Isabela Gonzalez - As of October 31, 2025, the fund balance is
$5,902.77. Posted expenses include: Fall Festival expenses including Earle Press printing, inflatables,
and Shoreline Shuttle tram. Other expenses include $3,000 to Lamar for the Lakeside billboard
advertisements and $11,500 for snowplowing services this winter. Expenses to hit this November
include $1,940 for DPW’s Fall Festival invoice and $499 for Shoreline Insurance.. S. Wilson made a
motion to approve the Lakeside Business Improvement District financial statement as of October 31, 2025.
Supported by M. Smith. Roll call was taken:
Aye: M. Lyonnais, M. Smith, L. Hopson, M. Flermoen, D. Ghezzi, S. Wilson
Nay: None
B. MCBC Request for Concept Rendering Funding - Aaron Bodbyl-Mast, of the MCBC, would like to
discuss the Shoreline Trails and Greenways Plan and what it could mean for the district. Specifically,
MCBC is requesting that the Lakeside BID/CIA consider contributing funding toward a conceptual
rendering for an enhanced trailhead and placemaking area along Lakeshore Drive. – Discussion Only.
C. Corridor Improvement Plan/Solutions for District - At the October meeting, the board expressed interest in
exploring a program to provide direct financial support to new or existing businesses in the district.
Staff has since met with the City Attorney to clarify what is legally permissible under Public Act 120
(BID) and Public Act 57 (CIA). TIF revenue cannot be used for direct grants or startup assistance to
private businesses. However, BID/CIA funds can be used for improvements that meet a public purpose
– such as façade improvements, shared signage, landscaping, or pedestrian safety enhancements –
Discussion Only.
D. City Economic Development 2026 Visit Muskegon Advertisement. Staff has prepared a few mockups of
potential quarter-size advertisements for the 2026 Visit Muskegon magazine. Lakeside BID/CIA
historically purchases a quarter page each year to promote Lakeside. The cost of a quarter page is
$875. Staff is seeking direction to move forward with an advertisement and, if so, which design to
possibly use. Motion by M. Smith made a motion to approve the purchase of a quarter page
advertisement in the 2026 Visit Muskegon magazine and allow staff to finalize design based on board
feedback. Amended motion by M. Smith to approve the purchase of a quarter page advertisement in
the 2026 Visit Muskegon magazine with photos to follow for approval. Supported by L. Hopson.
Roll call was taken:
Aye: M. Lyonnais, M. Smith, L. Hopson, M. Flermoen, D. Ghezzi, S. Wilson
Nay: None
E. Placer.Ai Report for Lakeside 2025 Fall Festival. The board reviewed the placer reports for the Fall Festivals.
Discussion only
F. Lakeside BID/CIA Budget 2026 – Discussion Only
G. Other Business – Planters for Lakeshore are requested. S. Wilson made a motion to have staff do a
Request for Quote (RFQ) for planters. Supported by L. Hopson. Roll call was taken:
Aye: M. Lyonnais, M. Smith, L. Hopson, M. Flermoen, D. Ghezzi, S. Wilson
Nay: None
Adjourn 10:33
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